COMMERCIAL RADIO AND AFA JOIN FORCES TO RUN FREE CREATIVE WORKSHOPS FOR AD AGENCIES AROUND AUSTRALIA
Commercial Radio Australia and the Advertising Federation of Australia (AFA) are running a series of free, radio creative workshops for advertising agencies hosted by the creative director of Eardrum Australia, Ralph van Dijk, a 2007 Cannes Radio Lions judge and the creator of the award-winning radio brand campaign.
The workshops will be held in Brisbane today, Perth on August 30, Adelaide on September 18 and Sydney in November. The Brisbane workshop is being run in partnership with audio production studio Cutting Edge.
The one-day workshops are part of a continuing strategy by Commercial Radio Australia to help improve the education and training for creatives in advertising agencies and ultimately deliver better radio ads. The first workshop was held in Melbourne in July.
The chief executive officer of Commercial Radio Australia, Joan Warner, said Australia was now being recognized as a source of great innovation in radio advertising, and the radio industry was keen to provide ongoing support and training for agencies.
“The workshops are a great way for creatives to broaden their skills base on radio, providing a look at the ingredients of a great radio ad, script writing, casting and hands-on studio work,” Ms Warner said. “We are really seeking to inspire and challenge the traditional way of approaching a radio brief.”
AFA General Manager Ian Finlayson said the AFA was delighted to be involved in the workshops: “Radio, if used well, is one of the most powerful mediums available. It’s great to see commercial radio taking the initiative with education and encouraging specialized skills – it’s good for agencies and it’s good for advertisers who are the ultimate beneficiaries when ad campaigns hit the mark.”