McKEON TRADES ECD GIG AT JWT TO OPEN BULLDOZER IN OZ
Just 12 months after taking the executive creative director at JWT Australasia, Andy McKeon has left to open the Australian arm of Bulldozer, an advertising company he founded in New York in 2005.
“It’s been dormant while I have been working hard to get JWT in good shape but now it’s time to crank it up and try the Bulldozer business model in Australia. If I am going to be slaving away for the man I might as well make that man me.”
Bulldozer will bring experience on projects and pitches for agencies such as Mother, Taxi, Anomaly, BBDO, Publicis, McCann, Ogilvy and Mather and Deutsch on brands such as Mini, BWM, Virgin Airlines, Microsoft, Coke, Sharp, Blue Shield Health Insurance, Amp’d Cell Phones and General Motors, to the Australian marketplace.
“The philosophy behind Bulldozer is simple,” said McKeon. “Bulldozers are compact. Powerful. Reliable. No nonsense. They work in often difficult terrain to dig, push, flatten, raise, plough, clear, demolish and cultivate things. They don’t aspire to be famous but they build famous, necessary and needed things. We enjoy building stuff. Brands and sales.”
“Bulldozer can provide clients and agencies everything from package design, branding advice, event ideas, online, and traditional advertising,” he said. “We have an amazing network of talented world-class people around the planet that clients and agencies can now tap into.”
And although McKeon has won numerous creative awards, Bulldozer will be far more than just another creative hot shop. Adding strategic firepower is a partnership with The Open Intelligence Agency; a collection of world-class strategic planners with experience at BBH, Wieden & Kennedy and Goodby Silverstein & Partners. It is a true global collective, with planners based in London, New York, Amsterdam and Sydney.
“We are also talking directly to clients and will hopefully be able to announce two pieces of business in the next few weeks,” says McKeon.
Amy Smith, CEO of JWT Australia/New Zealand, says she will be sad to see McKeon go: “Andy is a terrific talent and I am really proud to say that we brought him home. He has helped me kick-start change in JWT Australia/New Zealand and I look forward to seeing what he does next,” Smith said.
Bulldozer is available to work on projects both locally and in Europe and the USA.