CREATING A SMALLER FOOTPRINT ON THE ENVIRONMENT
On Sunday EnergyAustralia will launch a new campaign via Leo Burnett, Sydney with an environmental message. Created by creative trio: Kate Burt, Kieran Ots and Nils Eberhardt and shot by Steve Ayson of The Sweet Shop, the spot tell the story of a giant who gets smaller the more energy efficient he becomes, therefore reducing the size of his footprint on the environment.
Creative Director: Mark Collis
Writer: Kate Burt
Art Directors: Nils Eberhardt, Kieran Ots
Director: Steve Ayson
Production Company: The Sweet Shop
Agency Producer: Helen Hendry
Producer: Claire Kelly
posted by CB @ 6:28 PM
8 Comments:
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Cool spot guys.
Ayson doing some nice stuff.
At first I didn't get that he was getting smaller but it becomes obvious later on, so it's intriguing.
Loving the weird neighbour.
Simple idea executed well.
Simple idea. Nicely done.
Hmmmmmmm not sure about this one.
A simple, single minded, nice idea, plus a modern day fable for what we all should be doing.
Great to see EA still doing their quirky big brand stuff – a lot of personality for a utilities company. I can see the giant idea going gangbusters for them.
agree about the neighbour – nice casting.
Kate is so hot!!
This is a really neat spot.
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