Tuesday, August 14, 2007


The new Elle Macpherson Intimates campaign has just broken online, created by The Glue Society for The Names Agency, Sydney. All of the seven films (this one is called intimatebubblegirl) are viewable by clicking through on the YouTube video.

Client: Bendon, New Zealand
Brand: Elle Macpherson Intimates
Agency: The Names Agency, Sydney
Creative Director: The Glue Society
Director: The Glue Society
Executive Producer: Maya Brewster, Gregg Carlesimo
Production Company: @radical.media, New York
DoP: Anthony Wolberg
Editorial/Post: Outpost Digital
Editor: Ron Patane


Anonymous Anonymous said...

That is absolutely brilliant. Perfect. Wish I had been involved (in more ways than one).

1:57 PM  
Anonymous Anonymous said...

It's sexy but I don't think there's all that much to it, which is kind of like the whole lingerie category really. In terms of it going 'viral,' I'm pretty sure it will get passed around. But if it's blokes sending it to their mates to perve on a set of very Appetizing tits, I don't really know if it's achieving its marketing objectives.

7:59 PM  
Anonymous Anonymous said...

Brilliant? You are kidding. Love to see the rationale.

11:40 PM  
Anonymous Anonymous said...

If 1:57 thinks this is brilliant he/she needs to visit some porn sites. BORING! Did the agency/director think of this on the way to the shoot?

11:20 AM  
Anonymous Anonymous said...

Oh, I visit my share of porn sites, don't worry. What I think is brilliant is the viral aspect of this. It uses YouTube and webcams in a perfect way for a viral campaign. But I don't expect anyone here to understand shit about cyber anyway. This country is years behind when it comes to good web.

12:18 PM  
Anonymous Anonymous said...

Who would've thought Bendon's target market is blokes and lesbians?

2:08 PM  
Anonymous Anonymous said...

geez... well I liked it!

4:36 PM  
Anonymous Anonymous said...

wow, I'm going to watch this again, late at night.. alone!

12:20 PM  
Anonymous Anonymous said...

My husband thinks it's nice that Bendon are now catering to all the guys out there with man boobs and a penchant for maroon

5:56 PM  
Anonymous Anonymous said...

Why did they use such a fat model? Couldn't they find a skinny one?

12:41 AM  

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