PETCH FOR SAATCHI SINGAPORE
Coinciding with the move by Juggi Ramakrishnan to BBDO, Saatchi & Saatchi Singapore has put new creative leadership in place, starting with the promotion of Richard Copping to Creative Director and the hiring of Andrew Petch (pictured, with Saatchi worldwide CD, Bob Isherwood at the CB Villa Part in June) as Associate Creative Director. In addition, John Kyriakou will be joining the Agency as Regional Creative and Management Partner for the UOB regional business.
Says Saatchi Singapore CEO Mike Rebelo: “The promotion of Richard from Head of Art to Creative Director is a natural evolution for Richard and for Saatchi & Saatchi Singapore. Richard has played a key role with many of our clients, and has been a big driver of the many creative awards our Agency has won. It is now the perfect time for Richie to help accelerate our creative ambitions.
"The appointment of Andrew Petch as Associate Creative Director is a critical hire for us. Andrew is coming from Saatchi & Saatchi London where he was the global creative lead on Sony Ericsson. Prior to that Petchy worked at Publicis London and at BMF in Sydney where his 'Tongue' television campaign for Toohey's Extra Dry beer won a stack of international creative awards. Petchy is a great guy, an amazing creative and fiercely passionate about digital and media innovation.
"We have also hired John Kyriakou to be the Regional Creative and Management Partner on UOB. John is a very seasoned creative director and very experienced in this market when he was the ECD of JWT Singapore around eight years ago and is currently Creative Director at JWT in Toronto. John's role will be leading and managing the regional creative product on the UOB account from our offices in Singapore, Thailand, Malaysia and Indonesia.”