SUNCORP CELEBRATES THE ORDINARY VIA GPY&R, BRISBANE
Suncorp has launched a major drive designed to reinforce its role in the burgeoning Queensland financial services sector.
The new campaign tracks two ordinary characters and their humorous attempts to manage everyday life.
Three new TVCs, which were set up as stunts at real Open for Inspections, in a real suit shop and in an actual human form drawing art class, track the pair’s journey through home lending and everyday banking scenarios.
The campaign extends to retail executions, outdoor, on-line, Suncorp branded coffee caddys at auction sites and open homes, mobile billboards at display villages and ambient advertising at shopping centres in around Queensland.
Agency: George Patterson Y&R, Brisbane
Creative Director: Tim Green
Copywriter: Andrew Thompson
Senior Art Director - Clare Richards
Art Director: Petra Noonan
Head of Television: Tamyson Power
Production Company: Black Lab
Director: Ryan Renshaw
Producer: Noelle Stevens
DoP: Tim McGahan
Outside Broadcast Manager: Mark Bonnici & Team
Sound Engineer: Ross Battern
Online Compositor: Ant Newton