Thursday, September 06, 2007


Ben Keenan and Connor Beaver from Grey Worldwide, Melbourne have won the overall and campaign category of Round 2 of the 2008 Siren Awards.
The series of ads target cigarette butt litter by prank calling unsuspecting 'tossers' for Sustainability Victoria.
This unique approach saw Grey, Melbourne become the first winners to take a clean sweep of a Siren Round with one of their campaign winning ads: 'Bin Your Butts - Male', winning the single category for Round 2.
This round's Craft Category Winner went to 'Black Widow Trackers' written by Jo Campbell and produced by Gregg Sinclair from ARN, Sydney.
The Craft category recognises the important role of sound engineers in creating good ads for radio, and encourages them to push the boundaries of sound.
Campbell and Sinclair have won the right to judge the Craft category for Round 3.
Get your entry into the Craft category for Round 3 of the Siren Awards - you can enter as many original commercials each Round as you like and entry is free.

To hear the winning spots go to

The September edition of Campaign Brief magazine will feature a special wrap and CD featuring all the audio of the Cannes Lions 2007 and Siren 2007 Winners.
This is a huge edition which no creative can afford to miss. We'll take you inside the jury room and back stage at Cannes, and feature interviews with the winners of Radio Lions Grand Prix, Paul Reardon and Jonas Peterson. Everything to help you develop your next winning campaign!
This year's much anticipated radio edition presents a unique cover, designed by last year's Radio Lions Grand Prix winner Paul Reardon, and hand illustrated by James McCready. Something which has never been done before. Make sure you get your copy!


Anonymous Anonymous said...

Good luck with that in Cannes...

4:07 PM  

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