DROGA FOR D&AD
D&AD has produced an
This year’s campaign for D&AD is themed, “But is it a Pencil?” inspired by debates that happen every day in agencies and studios as creatives evaluate the merits of a new idea. The entry site launched on 10 October at www.dandad.org/awards08.
The films feature interviews with Yellow Pencil winners who reveal how they came up with that elusive great idea; how by repeatedly asking the question, “But is it a Pencil?” they produced work that colleagues, clients and juries wished they’d come up with. The films were animated by D&AD Student Award 2007 winners.
Saatchi & Saatchi, London created this year’s campaign which includes print ads and three films. The agency has worked with D&AD since 2006 and this is the first time an agency has been retained by D&AD for more than one annual cycle.
Credits:
Created by Brian Connolly at Saatchi & Saatchi, London
Animated by Johnny Sanders from Ravensbourne College of Design & Communication
posted by CB @ 4:29 AM
6 Comments:
That's great. Love it.
No shock value required. No eyeballs being popped out, arms cut off, no distended anus drawings.
Just an interesting guy saying something interesting, well animated in an interesting way and completely relevant.
you have got to hand it to D&AD. When ever other award show out there is busy doing generic jokes for their call for entry stuff, they remind us it is just about the work, the work, the work.
Old idea. Been around for ages. Used most recently for the JetBlue work in New York and by adidas out of 180.
Yawn.
Yep, I'm with 9:14.
Can anybody point me in the direction of the Monster 'Beware of the voices' work please?
12.01
Obviously D&AD annual / reel. Or try Gunn report.
Brilliant.
Everyone talks about the TV and print.
I thought the radio was even better.
12:01
Simply hire a British DVD called 'Coogan's Run,' which is precisely where they nicked the 'You're a Tiger!' spot from - almost word for word actually.
Shame the jury didn't watch it.
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