DROGA FOR D&AD
D&AD has produced an
This year’s campaign for D&AD is themed, “But is it a Pencil?” inspired by debates that happen every day in agencies and studios as creatives evaluate the merits of a new idea. The entry site launched on 10 October at www.dandad.org/awards08.
The films feature interviews with Yellow Pencil winners who reveal how they came up with that elusive great idea; how by repeatedly asking the question, “But is it a Pencil?” they produced work that colleagues, clients and juries wished they’d come up with. The films were animated by D&AD Student Award 2007 winners.
Saatchi & Saatchi, London created this year’s campaign which includes print ads and three films. The agency has worked with D&AD since 2006 and this is the first time an agency has been retained by D&AD for more than one annual cycle.
Created by Brian Connolly at Saatchi & Saatchi, London
Animated by Johnny Sanders from Ravensbourne College of Design & Communication