DDB NABS JONAS PETERSON TO REPLACE BEN O'BRIEN

Matt Eastwood, National Creative Director and Vice Chairman DDB Group, today announced the appointment of Jonas Peterson as senior writer for DDB Sydney. He will to be teamed with art director Adam Rose, replacing Ben O'Brien, who has left the agency.
Peterson co created the 2007 Cannes Radio Grand Prix winning Snickers ‘Hoedown’ spot whie at Clemenger BDO, Melbourne. The same commercial won Australian Commercial of the Year at the 2007 Siren Awards which saw him win both Gold Siren and Silver Single Siren Category Winners.
Originally from Sweden, Peterson started his career ten years ago and worked for Swedish hot shop Forsman & Bodenfors, one of Europe's best independent agencies and previously ranked 11th best agency in the world by the Gunn Report.
In 2004 he decided to move to Australia. After a stint at BMF, Petersen went to Clemenger BBDO Melbourne in 2005, and most recently at Draft FCB Melbourne.
During his career, he has won metal at Cannes, Clio, Epica, LIAA and New York Festivals as well as gold and silvers at both the Swedish national awards and Effies. Peterson has also been on several award juries, both nationally and internationally.
Says Eastwood: “We’re extremely lucky to have snared Jonas. He’s always been an incredibly hot talent, but the recent Cannes Grand Prix has thrown him onto the world stage. So I’m thrilled that he’s chosen DDB as his new home. Jonas is not just a highly awarded creative, he’s a genuinely talented person in every sense of the word. We foresee a great future for him here at the DDB Group.”
Says Peterson: “I'm extremely excited to be joining DDB Sydney. I get the chance to join what I consider one of the most interesting agencies in the region right now. I couldn't be happier and I'm looking forward to producing intelligent, different and effective work for DDB's clients.”
Petersen and Rose will be working on accounts like McDonald’s, Gatorade and Wrigley.