Tuesday, August 16, 2005


Campaign Brief Asia is joining together with Adoi Magazine in Malaysia to present a regional Television Award at their established Malaysian Creative Circle (MC2) Awards.

It will be judged by two of the biggest creative names in the world - Bob Scarpelli (Chairman and Worldwide Chief Creative Officer of DDB Worldwide) and Mark Waites (Mother London).

This is a unique award introduced to take advantage of the extremely talented jury Adoi has managed to assemble in KL for their awards. It is an exclusive all-in single category and, unlike the other MC2 categories, is for entry by agencies outside of Malaysia. And with both judges from outside our region it will be the first time (that we know of) that local bias will not play a part in a regional judging process.

The MC2/Campaign Brief Asia Television Award is created to honour the best television work across Asia-Pacific. We are being very exclusive with this category - In an effort to ensure only top-quality entries are entered, each ad agency network in Asia will be invited to submit only 5 television spots from their Networks.

The winner could be a campaign or a single ad and Gold, Silver and Bronze awards may be handed out at the judge's discretion. The top winner will be invited to attend the Malaysian Creative Circle (MC2) Awards ceremony in Kuala Lumpur on September 30th, 2005.

Campaign Brief Asia is proud to be associated with this award and will be throwing the whole weight of our magazine behind the winning work after it is judged. We will be asking Regional Creative Directors to co-ordinate the entries of their network so that their 5 best tvcs are entered from all their agencies in Asia, Australia and New Zealand. It will be a very prestigious award to win.

Closing date for all entries is August 20 and work must has been aired from August 1 2004 to August 20, 2005. Entry fee for each submission is just US$80.

For all details go to: www.mc2.adoimagazine.com or email Adoi publisher Harmandar Singh at ham@pop.jaring.my

Joining Scarpelli and Waites in judging the Malaysian only categories at the MC2 Awards are: Steve Elrick (BBH), Jimmy Lam (ClipperAsia), Prasoon Joshi (McCanns Asia), Francis Wee (BBDO Singapore), Rob Sherlock (FCB), Thirasak Tanapatanakul (Creative Juice/G1 Bangkok) plus 8 local creative directors.


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