Wednesday, February 01, 2006


Australian agencies and production companies have won nine first places in the international 2005 Mobius Advertising Awards competition, now in its 35th year, which will be presented Feb 10th in Hollywood. Three of the shops won multiple First Place awards.
George Patterson Y&R, Melbourne, Plaza Films and Animal Logic won two golden Mobius First Place statuettes in the Television Commercial and Special Effects categories for Carlton Draught “Big Ad”. They also won a Second Place Certificate in the Technique: Direction category.
Animal Logic also was awarded a Mobius First Place statuette for special effects in the Television Commercial category for “No. 5-The Film,” created for Chanel. The production was done by Bazmark Inc/Revolver Film.
BMF Sydney won two First Place Mobius statuettes in the Television Commercial category for special effects and technique. Animal Logic created the special effects here, too. The work was done for Lion Nathan Australia. BMF also won a Second Place Certificate for direction.
BWM Sydney won two Mobius First Place statuettes in the Television Commercial: Internet Service Providers category for Telstra Big Pond. BCM Brisbane won a First Place Mobius for direction in the Television Commercial category for its work done for Queensland Transport. Junior Brisbane won a First Place Mobius for Specialty Advertising with its campaign for the Brisbane Writer’s Festival.
Also winning Second Place Certificates were Arnold Worldwide, Sydney for Print Advertising; Euro RSCG Worldwide, Sydney, three awards, two for Specialty Advertising and one for Services; M&C Saatchi, Sydney, Specialty: Humor; McCann Erickson Sydney, Print Advertising;
Entrants from 25 countries won 136 Mobius First Place Awards and 143 Second Place Certificates.
Best of Show winners will be announced Feb. 10 during the awards ceremony at the Directors Guild of America in Los Angeles.
More information is available at


Anonymous Anonymous said...

greetings from the usa.

sorry to rain on anyone's parade but the mobius awards have zero cache. nobody even enters them in the america and many creatives have never heard of them. really.

don't believe me? check out or - i bet they don't even report them.

still, they make a nice paper weight. sadly i know, i have 4 gold ones collecting dust somewhere.

save your $$ for the good international shows - One Show, D & AD, Cannes, maybe CA. Anything else is a toss.

5:45 AM  
Anonymous Anonymous said...

Harsh... but true.

6:43 AM  
Anonymous Anonymous said...

True, Mobius sucks (so does London International), but the Patts boys are smart entering the Big Ad everywhere, because for little investment they get a mighty haul of gongs, no doubt including some of the big ones to come: D&AD, One Show, Clio and Cannes. (Most clients don't really know the kudos factor of each award, so to them a Mobius sounds as good as a Clio or a Lion or a Yellow Pencil). To date it's already won Gold at Australasia's AWARD, Best of Show at Asia's MC2/Campaign Brief awards (judges only by Mark Waites and Bob Scarpelli) and Gold at London International.

7:45 AM  
Anonymous Anonymous said...

You're right. If you've got a guaranteed winner like BigAd, then you may as well enter it into dodgy shows like Mobius. At least you get some nice statuettes to give to your mum. But what's with so many aussie agencies entering this shit show? It has NO international standing, and NO local relevance.

Mobius has always been a joke, and always will. Fuck it. I'm gunna start my own awards show - everyone who enters at least three pieces @ $500 a go is guaranteed of winning a trophy. That way all the sad fuckers who'll chase anything that remotely looks like an award will be happy, dumb clients who are impressed by anything tall and shiny are happy, and I'll probably get rich.

8:15 AM  
Anonymous Anonymous said...

Big Ad probably won't get a look in at MADC but.

8:56 AM  
Anonymous Anonymous said...

136 first place awards and 143 second place awards. It would be like bragging to your mates that you had sex with a fluffer!

11:15 AM  
Anonymous Anonymous said...

That's right. Big ad fails the MADC test because it wasn't done by one of the trendy agencies, it wasn't created by any members of the self-proclaimed rock star creative mafia, it isn't so obscure that only geeks get it and besides, it was effective.

11:17 AM  
Anonymous Anonymous said...

Not created by the rock star creative mafia?
You have obviously never been into the Patts creative department.
The suits divide the department into three categories.
The Rock Stars, The Wannabes and The Roadies.
Needless to say, The Rock Stars is purley a four peice outfit, admittedly with some major hits behind them.
Unfortunately their Manager isn't interested in any other acts.

12:14 PM  
Anonymous Anonymous said...

To the blogger that wrote "Big ad wasn't created by any members of the self-proclaimed rock star creative mafia": Were you trying to be sarcastic or are you just plan ignorant?

3:43 PM  
Anonymous Anonymous said...

Settle down. The poor blogger probably isn't sure either way.

4:15 PM  
Anonymous Anonymous said...

They seem such nice, unassuming boys. And no silly hairstyles.

1:17 PM  
Anonymous Anonymous said...

They are. Is Colonel Parker the one that isn't nice at all.

10:26 PM  
Anonymous Anonymous said...

I hear Colonel Parker's just a puppet with the label boss' hand fair up his arse.

9:37 AM  
Anonymous Anonymous said...

i agree with the guy from america.

mobius is rubbish.

i should know... i judged it.

it really is not the standard anyone should aspire to.

and really should not be celebrated or supported at all.

11:49 AM  

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