Tuesday, February 14, 2006


Beer raining down from the heavens above… It sounds like some sort of amazing dream but Lion Nathan, via Saatchi & Saatchi, Sydney has made this dream a reality in their new blockbuster TOOHEYS NEW ‘CATAPULT’ SPOT.
“In some ways, the concept behind ‘Catapult’ is completely insane, and yet the idea of wanting it to rain beer is also entirely plausible. When your lips are parched and the sun is up, a great beer certainly feels like a gift from the Gods... Tooheys New has just brought the dream to life for all to enjoy.”
So says David Nobay, executive CD of Saatchi & Saatchi, Sydney. “A shared glass of beer is like an invisible handshake. It’s the great Aussie unifier. And yet, for too long, the imagery behind mainstream beer has been skewed to such a narrow blokey bias that it has the opposite effect. It’s like a club you can’t join, unless you have the right face. The new Tooheys New campaign explodes all that crap and firmly recasts mainstream beer as champagne for the masses.”
Adds Nobay: “Multi-award winning director Garth Davis is not only a champion bloke but an incredible director. Together with his producer Karen Sproul, he made this job everything we imagined it could be.”
‘Catapult’ opens with people of all ages and backgrounds scattered across the tops of buildings in a city. As the shot pans in we notice they’ve got catapults and are shooting beer ingredients into the sky, but to no avail. Finally, after several failed attempts, the Tooheys Stag appears. He is their last hope and offers himself up to be catapulted into the sky. The stag proves the magic ingredient when a few seconds later the heavens open and precious Tooheys New rains from the sky. The people rejoice in the streets, collecting the golden brew with anything and everything they can lay their hands on.
“‘Catapult’ is about Tooheys New bringing people together to make great things happen. It’s all for the love of beer with the hero of the ad, the thing that brings the people together in happiness and celebration, being Tooheys New,” says Lion Nathan marketing director - mainstream brands, Paul Foster.
“We’re excited about the ‘For the Love of Beer’ campaign and think ‘Catapult’ is an outstanding execution that clearly positions Tooheys New as a forward thinking mainstream beer in the dynamic Australian beer market.”
Launched off the back of un-branded outdoor activity in some of Australia’s most iconic locations – for example the Glebe Island silos in Sydney’s Pyrmont – ‘Catapult’ was first ‘previewed’ via the web from today (Valentine’s Day) but will quickly launch into pay TV, free-to-air and cinema with a mix of 90, 60 and 30 second spots.
Branded outdoor supports the TVC from its free-to-air launch on 19 February. ‘For the Love of Beer’ has been extended to the brand’s recently revamped packaging and adapted for Tooheys New’s ongoing sponsorship of all levels of Rugby Union.

Agency: Saatchi & Saatchi Sydney
Executive CD: David Nobay
Creative Team: Tim Brown,
Pete Buckley and Eron Broughton
Agency Producer: Scott McBurnie
Account Director: Sasha Orr
Director: Garth Davis
Producer: Karen Sproul
Production Company: Exit Films



Anonymous Anonymous said...

Not very good really is it?

Nice overall idea but in the end the whole thing's confused and a bit weird.

Plus the stag was blatently an after thought because the client shat themselves and said 'this could be for ANY beer ad'

5:36 PM  
Anonymous Anonymous said...

What a pile of crap.

A million bucks and you can almost hear the client yelling 'more! more! give me a bigger ad!'

Amusingly enough it's bollocks like this that the Big ad so successfully lampooned.

6:08 PM  
Anonymous Anonymous said...

The Big Ad is a friend of mine. Tooheys, you're no Big Ad.

6:29 PM  
Anonymous Anonymous said...

OVER thought, OVER written, OVER produced, OVER acted, OVER scored. client hands all OVER it. Not even Garth Davis saves this OVER blown farse. What a pile of crap. Poor choice of music. I'm OVER it and actually watched it once. Carlton draught has nothing to fear.

6:43 PM  
Anonymous Anonymous said...

I agree with "it's bollocks like this that the Big ad so successfully lampooned." Correcto amondo.

6:45 PM  
Anonymous Anonymous said...

it is so self indulgent

I mean look at the punters who drink Tooheys New - they wouldn't have a clue - it doesn't even feel Australian....(but lets face it thats not the real target audience for this ad - hence the cosmo New York/ Rio feel).

maybe some of the UK Jurors around Cannes/World Cup time might appreciate a bit of Great Escape music !!!

8:05 PM  
Anonymous Anonymous said...

What's even worse is that nobody I know that's watched it actually gets it.

Why do the girls go up?

I presume the stag is the client's logo. He would have LOVED that bit. "It's the catalyst!"

The look on the girl's face when she sees the stag is actually the client's face when he saw the cut.

God almighty guys.

PS: Notice how the bags of yeast are marked 'premium yeast?'

That would have been a little Toohey's addition too.


8:07 PM  
Anonymous Anonymous said...

Hail the beer gods and keep them happy!

It's an orginal idea. It's not a spoof of an ad done over a decade ago. We thought it was fuckin funny and we're sure the punters will love it too. Nice one Pete and Timbo.

Drink more piss.

The Hairy Banana

9:20 PM  
Anonymous Anonymous said...

Fuckin funny? What bit's fuckin funny??? No-one in their right mind could think that's funny. Fess up - you guys just want to keep your Saatchi options open when you decide to come back to oz.

Yeah, yeah, it's better than most ads on telly. But that's only because it cost so freaking much. It's always entertaining to see 7 figures on screen.

Great to see Tooheys being so reactionary to big ad, though. "Fuck those CUB cunts - where's OUR big ad???" Hilarious.

A stag seeding clouds so they rain (warm looking) beer? Jeeeezus...

10:03 PM  
Anonymous Anonymous said...

It's really, really, really bad.

More so because of the budget involved, the ad it had to beat and the agency that did it.

'It's all good' was bad. This is worse.

No wonder they shit out the one-offs.

10:20 PM  
Anonymous Anonymous said...

Nice little dig at the Big Ad 'hairy banana.'

Bet you laughed more when you saw that than this.

A frozen cgi stag flying into a cloud. Frigging hilarious.

10:24 PM  
Anonymous Anonymous said...

I love it.

Salvador Dali.

10:46 PM  
Anonymous Anonymous said...

Love it. Great story telling with an original idea that makes me connect with the brand because it involves the demographic that represents Aussie beer drinkers, from girls to the barbeque and the tropical rain we expect when we feel like a beer. Nice work boys!

11:11 PM  
Anonymous Anonymous said...

How many of you negative pain in the arses have had your own cock on the block and had to produce something at this level? I don't work at Saatchi, wish I did, but sick to death of all these negative comments from peoplle who have probably spent their advertising careers writing crap ads for Aussie Home Loans. Let's park Big Ad and judge it's on it's own merit.

11:18 PM  
Anonymous Anonymous said...

ok then.

This ad is expensive and lavish. It's a pretty stupid idea (giant catapaults flinging yeast against buildings, then it flings 2 girls into a cloud, then it flings a stag into a cloud, which causes it to rain beer). It's quite long, because it's attempting to be an epic.

There's nothing in it to laugh at, or really empathise with. In isolation, you could say it's brave, but this ad clearly wasn't conceived in isolation, but as a direct response to Big Ad. So it's a bit hard to 'park' BA in that respect.

There's no unexpected twist. The music is a strange choice, because there's nothing Great Escape about this ad.

Garth did an ok job, considering the limitations of the script.

It's much better than the traditional blokey beer ad, but it overall it feels like a waste of money and a waste of an opportunity.

Admittedly, being asked to top the Big Ad would be a pretty frightening brief to get, so full marks for trying. But you don't get rewarded for trying to succeed with tough briefs, otherwise people wouldn't be falling over themselves to devote their lives to scams.

Overall, it's just not that good really. And if it was an ad for Coors or Bud and it came from the States and it aired during the superbowl, we'd be like 'ho hum, whatever'.

12:20 AM  
Anonymous Anonymous said...

Are you gay?

2:24 AM  
Anonymous Anonymous said...

I'm not sure, but perhaps the ad should have been black and white. Bobbi

2:40 AM  
Anonymous Anonymous said...

I think Bobbi is the best art director in the world, who cares if he's gay - get a life you lot!

2:53 AM  
Anonymous Anonymous said...

I think running a Toohey's ad would be very ineffective at the Superbowl.

2:59 AM  
Anonymous Anonymous said...

The Hairy Bananas prostituting themslves again, nothing new in that.

The ad is very average, that's all.

3:08 AM  
Anonymous Anonymous said...

watch the real ads on tv, not just the ones on adcritic etc.

this one is better than 98% of them on the box in australia.

it's taken the aussie beer industry 40 years to even try good advertising (the best aust. beer ads were always done in the UK). please let's encourage them to keep raising the bar. (pun not intended but accepted)

3:10 AM  
Anonymous Anonymous said...

Well not quite 40 years ago but you're right, some of the best beer advertising was done out of Australia in the late 70's and the 80's, music driven and highly memorable. But all backed by great ideas. We've had about 15 years of forgetable, crap beer advertising in this country and finally ads like Tongue, Big Ad, and this Love of Beer ads start to stir things up again, with some creative ideas - and what does this industry do -try and rip the old Tall Poppy to pieces again. Shame on you all. Thank goodness we're getting some good ads out, may not be perfect, but they're good. Keep up the great work guys

3:35 AM  
Anonymous Anonymous said...

Whoever described us as prostitutes we say, thankyou. Yes, we do work in advertising.

But you're probably that filthy scabby slag standing on the corner in ripped fishnets that we throw Tooheys New bottles at. Bitch.

The Hairy Banana

4:15 AM  
Anonymous Anonymous said...

Saatchis Sydney will be mocked about this for the rest of '06.

8:06 AM  
Anonymous Anonymous said...

It's quite simple really.

Big Ad shook up the beer market. Carlton Draught is now selling more than practically every other beer in the country (more than VB now I think..)

As such, Lion Nathan needed a response. Absolutely right. Tooheys New is a great Aussie beer.

I presume they looked at the sales figures of CD and connected scale to sales - rather than a fucking awesome strategy - leading to a fucking awesome ad.

As such they demanded another 'big ad.'

Rather than a 'big strategy.'

That's the problem.

I have absolutely no doubt that the very talented Saatchi boys would have presented a plethora of fantastic ads. The blame, I fear, is where we all know it generally is. Ambitious yet nervous clients and endless research groups.

I'd say it was the most difficult brief for the last four or five years. Easily.

And they had a crack at it.

But everyone can see Mr client's demands strewn amongst it.

Scale. Proof of quality. Logo device as catalyst.

Poor buggers.

8:24 AM  
Anonymous Anonymous said...

I like ads.

8:26 AM  
Anonymous Anonymous said...

You poor bastards. Being backed into a corner by a client that says 'we want something like what our competitor is doing' is terrible, especially when you have such a large production budget.
You've lost your point of difference. Everyone knows your referring to a much better, 'bigger' ad no matter how you cut it. If it wasn't for big ad, we'd love it. But if it wasn't for big ad, it never would have got made.
Still, in the end no one gives a shit. I'm sure there'll be plenty of 'extra-curricular' work done off the back of it and once again you'll trump every agency (award-wise) this year.

9:10 AM  
Anonymous Anonymous said...

Spot on with the 'imitating a big ad not getting a big strategy' analysis. CUB created Empire beer to meet a changing market but failed to connect. Big Ad was a different approach that worked. Attitudes to advertising have changed in the clubs but perhaps not in the boardrooms. Some different thinking about context could have helped here.

9:15 AM  
Anonymous Anonymous said...

I can see it now, giant catapults filled with shit being flung at the Saatchi office.

9:33 AM  
Anonymous Anonymous said...

Remember that two of Australia's better creatives did this. They obviously had to force-feed client comments throughout. Imagine what it would have been if it was you who had to do it?

9:39 AM  
Anonymous Anonymous said...

It would be great

10:02 AM  
Anonymous Anonymous said...

What a fucking joke you lot generally are. This ad is fresh AND funny.

Now get back to art directing your suppository brochures.

10:23 AM  
Anonymous Anonymous said...

I'm sorry, but shut the fuck up you pack of whinging cunts.

I've seen a lot worse ads and plenty of them have won awards.

Grow up.

If there were more ads in this ball park then our industry would be much happier place to work.

Is it perfect? No.

Is it the best ad ever fucking made? No.

But it aint fucking bad.

If you hate it so much then go make something better.

Go on.

At least they're aiming high.

10:35 AM  
Anonymous Anonymous said...


The ad is bollocks. 'aint fucking bad' isn't good enough.

The idea was there but the message doesn't get across. That's the most important funtion from a $5 ad up to a millon $ ad.

Turd piss cock bollocks squirrel bonk beard.

10:45 AM  
Anonymous Anonymous said...

when was the last time you wrote an ad that got talked about this much less than 24hrs after it was launched?

10:54 AM  
Anonymous Anonymous said...

Only cos it's shit.

And don't give it any of this 'there's no such thing as bad publicity' shit.

Just ask Gary Glitter.

11:13 AM  
Anonymous Anonymous said...

The message doesn't get across? What, that it's raining beer? Man that's some cerebral shit right there. It's not genius, no, but nor does it take one to comprehend it. I admit that that the whole flinging chicks and deer into clouds is a little odd, but it's not incomprehensible. And "aint fucking bad" is "miles fucking better" than the "majority of shite" hitting our "screens" at the "moment". The criticism of this commercial is unjustified in the extreme. And is it not true that the very clever chaps who created Carlton Draught's Big Ad were also responsible for that million-dollar-shot-in-Prague epic for Empire beer a year or two back? Now that really was bollocks, and they came good. I reckon that Nobby kid has got a future in this industry yet.

11:14 AM  
Anonymous Anonymous said...

This ad is poo. Nobay's lowest point at Saatchi's Sydney

11:41 AM  
Anonymous Anonymous said...

This is hands down the funniest blog i've ever logged onto.

What's with all you jealous bastards.

It's a great ad. And is much better than anything anyone who has the time to read this would do.

Funny how anything to come out of Saatchi's gets hacked down. Guys they are the benchmark. respect it.

Maybe Lynchy should start a 'Whats the one creative agency you would love to work at?' topic. It would be Interesting to see the comments.

Well done again Saatchi's.

11:42 AM  
Anonymous Anonymous said...

I must STRONGLY disagree 11.42 AM.

Your comments are ridiculous! The funniest blog by far was that one a few weeks back about Hilary Badger going to work at Patts with her boyfriend, where everyone was calling James McGrath a cunt and referencing German scat films and the like. Now that was some funny shit. Hehehe..shit...this one is funny too, but you can't beat scat.

Actually, speaking of weird german films this Toohey's ad reminds me of a porno i was watching last night. Golden Showers 4. Much stronger than the first 3 attempts.

11:57 AM  
Anonymous Anonymous said...

I was expecting something better after reading the overblown intro.Yeah it's ok, not nearly as bad as some of the comments here would suggest, but not nearly as good as the ad it was trying to beat - but BA is going to take a lot of beating. At least it's not 4 blokes getting up to mischief on a island, now THAT is a pile of xxxx.

12:21 PM  
Anonymous Anonymous said...

I think all these anonymous "legends" should start signing off with their names so we can pick holes in all the diet-shite you've done. It all smacks of jealousy.

12:44 PM  
Anonymous Anonymous said...

It was me who wrote the scat film reference. I'm glad you liked it.

And for the record, at no stage did anyone call James McGrath a cunt.

I think you'll find it was referring to his namesake in Y&R Sydney.

1:38 PM  
Anonymous Anonymous said...

Matt McGrath.... what a nice guy.

1:39 PM  
Anonymous Anonymous said...

Daft idea... Sorry but it just is... Just go down the street and buy a beer, it's a hell of a lot cheaper than buying bags of hops etc. Just daft. Having said that, hats off to Garth Davis, the guy is a freak'n genius.

1:46 PM  
Anonymous Anonymous said...

Great ad, guys.

Looks like rain today, too.

Now that's an integrated campaign!

1:58 PM  
Anonymous Anonymous said...

What an ad that would make: man goes into a pub and buys a beer. Then we have the logo and an endline "Drink Toohey's New. It tastes good." That would do well at Cannes. Well done Saatchi.

2:08 PM  
Anonymous Anonymous said...

Good ad? Bad ad? Whatever. This is the most depressing, narrow minded blog ever. Reading it's like overhearing a pack of teenage girls on their way home from private school.

How many different personality disorders can one blog support? About 39 at last count.

Pull your heads out of adland, people, you might improve your own work.

2:10 PM  
Anonymous Anonymous said...

It's got all you pelicans talking, thats got to be worth something.

Now go spend some time shitting on your own work.

Awesome ad guys. Well done.

(Message from across the ditch)

2:46 PM  
Anonymous Anonymous said...


3:00 PM  
Anonymous Anonymous said...

nice job lads. loved the spot. looks like you're the tallest poppies in town at the moment.

3:11 PM  
Anonymous Anonymous said...

like ursa said. looking for a new agency?

3:14 PM  
Anonymous Anonymous said...

It's all good mate.

3:31 PM  
Anonymous Anonymous said...

Like cronulla all over again... embarrassed to read such venom and agression.

3:53 PM  
Anonymous Anonymous said...

Fuck me, it's bad enough you wannabe hacks puking your vitriole over a little house ad for an illustration company. But now you're doing the same thing to a million buck TVC?

Most of you aren't good enough to even LOOK at a brief like this one, let alone crack it.

And your obscene envy is all too transparent.

Good job, Saatchi.

P.S. I think Buckley's cuter than Brown.

3:56 PM  
Anonymous Anonymous said...

i like the ad..... i just worry about the children in this city.

4:14 PM  
Anonymous Anonymous said...

Sorry, have I missed something, just logged onto this blog, did Pete and Tim kill someone? Oh no, I see, they've just done an ad that's better than 95% of the shit that's on air in this country. Well that's reason enough to want to lynch them.

4:20 PM  
Anonymous Anonymous said...

It's amazing how even the best golfers in the world can sometimes shank one sideways. It's obviously no difrerent in advertising.

4:21 PM  
Anonymous Anonymous said...

Anyone posting anonymously that they like this ad is either a: at Saatchis.

4:25 PM  
Anonymous Anonymous said...

I can't believe that some fuckers on this blog think this ad is funny! It's not fuckin funny. What's funny about it? The stag getting flung in the air? The girls ditto? When it rains beer? It's NOT fuckin funny!

4:30 PM  
Anonymous Anonymous said...

Perhaps this ad was written for the average guy sitting in a pub whose life exists outside of the advertising industry, not all you self-absorbed, righteous wankers.

4:47 PM  
Anonymous Anonymous said...

There is a scientific solution to this debate.


Now stop fighting.

-Jay B

4:53 PM  
Anonymous Anonymous said...

I was bored after the first 10 seconds.

Reason : No tits or ass.

5:03 PM  
Anonymous Anonymous said...

Oooh, I love a television advertisement with breasts and a donkey. And I don't think I'm alone there, am I?


5:05 PM  
Anonymous Anonymous said...


5:06 PM  
Anonymous Anonymous said...

can't decide which is more amusing: the ad itself or the catty jealousy it's produced in this blog.
sad fucks.

5:45 PM  
Anonymous Anonymous said...

Was the tongue ad funny? How about household appliances wrestling each other? No. But they were great to watch. And so is this. Well done boys.

7:00 PM  
Anonymous Anonymous said...

What an amazing collection of bitchy comments. Take an objective look at your own reel and show me work that has this level of entertainment and production standards. Your generosity of spirit makes this industry so rewarding to work in.

8:14 PM  
Anonymous Anonymous said...

Lynchy save us from ourselves and get rid of this bloody blog. Give us something else to rip apart, this is getting boring now.

8:45 PM  
Anonymous Anonymous said...

It's all bad

10:32 PM  
Anonymous Anonymous said...

Has Garth's producer's name changed? Not like the ad industry to stuff up a credit.

10:43 PM  
Anonymous Anonymous said...

Well at least it is a bit original....not like Sam Kecovich....they still don't acknowledge Tony Squires. Not that I'm surprised, apparently WB tried to enter the Tongue music in Award as an original music track cause he reckons he discovered it!!!

11:02 PM  
Anonymous Anonymous said...

Let's go back to talking about Matt McGrath... that was fun.

11:28 PM  
Anonymous Anonymous said...

It's not Tony Squires who got ripped. Some scriptwriter who came up with the original concept for 'You Know It Makes Sense' on The Fat... he's the poor bastard who feels agreieved.

At least give him an 'based on the character created by...' concept.

Not too much to ask, surely...

7:46 AM  
Anonymous Anonymous said...

Which sad sack up tight leso posted the 8.14pm comment. Do get a life. The ad sux. Go and have have another chardy darling.

8:48 AM  
Anonymous Anonymous said...

Apparently that script writer was Mr Squires. The point is that the idea is a blatant ripoff and those twonks will enter it in every show they can, will cop the glory and the payrise, and continue to shit on honest hard working practitioners. Nice really.

8:56 AM  
Anonymous Anonymous said...

Garth: Good
Saatchi: Baaaad


9:05 AM  
Anonymous Anonymous said...


That's new, haven't heard that one before.

10:20 AM  
Anonymous Anonymous said...

It takes balls to try to do something different.
It takes a bit of spine to stick your head above the trench in this town and aim high.
Yet any gutless cunt with a shit reel and chip on the shoulder gets to weigh in.

Now that's fucking funny.

11:10 AM  
Anonymous Anonymous said...

My brother's mates in prison and saw the ad this morning on brekky tv.

Apparently the blokes inside loved it.

Of course none of them know anything about ads.

11:12 AM  
Anonymous Anonymous said...

Personally, I think the new Toohey's ad is pretty good. I preferred Big, but they you are. It's miles better than the latest Hahn Joke with the fish, but I don't see global condemnation for that.
Still, even that's a lot more entertaining than this fucking whiney blog.
Lynchy, change the channel for fuck's sake.

11:15 AM  
Anonymous Anonymous said...

i had no idea there were so many advertising genius' out there, i don't think saatchi's ever claimed that this is the best ad they've ever done, (it's not) but if everyones work was put under this much scrutiny, we'd all be pretty fucked off.

keep truckin' saatchi's, most of us would give our left nut to work there.

11:21 AM  
Anonymous Anonymous said...

Forget this good/bad crap. If anyone from S&S is reading, can you tell us why the fuck the two chicks get catapaulted?

Virgin sacrifice?

11:29 AM  
Anonymous Anonymous said...

I do feel for them though.

In one day they produce the long awaited response to Big Ad, which is poo.

Then they create another ad almost purpose-built to inflame muslim fundamentalists.

Maybe they can hold a flag burning ceremony or something. You know, just to top it off.

12:10 PM  
Anonymous Anonymous said...

Let me know when all you guys have toppled the Big Ad. Then you can talk smack.

2:22 PM  
Anonymous Anonymous said...

2.22's right. Unless you've done a more acclaimed ad than Big Ad - you're not entitled to an opinion.

Right. Now that we're not allowed to discuss advertising anymore... what now?

How about tits? I like somewhere between a B cup and a C cup myself. You?

2:41 PM  
Anonymous Anonymous said...

Anyone think England's going to win the World Cup? I do.

2:46 PM  
Anonymous Anonymous said...

Who are the buffoons who keep banging on about not being entitled to an opinion?

Pull your head out of your arse. Everyone is entitled to express an opinion. That's the fucking point of a blog. Dickheads.

Oh, and by the way, don't you fucking whingers have any work to do?

Less time whingeing. More time evolving the species through advertising.


3:37 PM  
Anonymous Anonymous said...

England will choke in the semi's under the weight of expectation.

70's porn is better because the tits are real.

The tooheys ad is a big, fat, unfunny wank that only has entertainment value because of its enormous budget.

3:46 PM  
Anonymous Anonymous said...

If this fucking Toohey's ad (which crashed my mac twice today, and I still think it's pretty cool) is the only ad we can remember enough to talk about maybe we should all think of alternative employment. Like Singo's.

4:46 PM  
Anonymous Anonymous said...

I like this ad.

But then I don't wear a baseball cap and drink redbull, so what the fuck would I know?

5:00 PM  
Anonymous Anonymous said...

Let's just celebrate the fact that the client gave a decent budget for once and didn't fuck it up completely.

And i'll just get back to my round 3 ads that have just been arse raped by a pack of experts.

10:31 PM  
Anonymous Anonymous said...


Whoever said this Catapult spot is a "classic client script" obviously doesn't work on Optus.

I'm on round fucking 20, and that's just storyboards to put into research to be gang raped all over again.

8:22 AM  
Anonymous Anonymous said...

yeah, but it's worth it.

That singing lion's a hoot.

8:23 AM  
Anonymous Anonymous said...

I prefer the zebra, but that's just me.

At the end of the day, it all gets pretty subjective.

Thank god for research, eh?

8:24 AM  
Anonymous Anonymous said...

I think it's a fucking good ad.


8:39 AM  
Anonymous Anonymous said...

What, the one with the zebra?

Good pick, Tariq

9:05 AM  
Anonymous Anonymous said...

I think ANY talking animals in advertising are hilarious.

9:05 AM  
Anonymous Anonymous said...

Don't be mean to Jay. You know he gets sensitive.

9:06 AM  
Anonymous Anonymous said...

Did he really come up with "Furnace"? Or was it Moult?

9:07 AM  
Anonymous Anonymous said...

I heard he wanted to call it "Boiling Kettle"?

9:09 AM  
Anonymous Anonymous said...

I heard 'Stovepipe'.

9:10 AM  
Anonymous Anonymous said...

I say well fucking done. Those fuckers who fucking put the boot in have no fucking idea. They've probably never fucking done a fucking tv spot in their fucking lives and don't fucking know how fucking hard it is to fucking sell-in a fucker like that to a fucking client who's fucking fucking themselves over spending so much fucking money (been there, fucking done that). Fuck. It looked fucking awesome and didn't even have a fucking voice over (which is fucking unbelievable). So if you're gonna have a cheap fucking shot, why not post your fucking reel on this fucking blog (that has no moderator so I can fucking swear my fucking arse off - wooohfuckinghooo!!!) with your fucking name and let all us fuckers comment on your fucking brilliant work!

9:37 AM  
Anonymous Anonymous said...

Is dat choo Vinnie?

9:45 AM  
Anonymous Anonymous said...


9:46 AM  
Anonymous Anonymous said...


9:48 AM  
Anonymous Anonymous said...

Even though you can post as anonymous, Lynchy can see your computer's ip address so can work out who you are.

Now THAT'S funny.

9:48 AM  
Anonymous Anonymous said...

Fuck the singing animals ad, how good is the vaginal thrush ad?

She actually treats vaginal thrush right there in front of the crew. Awesome!

9:53 AM  
Anonymous Anonymous said...

She could have, at the very least, had one of the beefy grips to gently smear it on for her.

I mean come on.

Little tease.

9:54 AM  
Anonymous Anonymous said...

By the way.

Why do clients fucking insist on doing a 'part 2' ad?

McDonalds are doing another fucking inner child thing. Don't get me wrong, I liked the first one but it's not a campaign.

Now that funny Bigpond ad has got a part 2, now a part 3.

I actually really liked it a lot. Now it's got some jokey Scotsman in it which made it all addy. Oh well. *sigh*

9:58 AM  
Anonymous Anonymous said...


10:01 AM  
Anonymous Anonymous said...

Im going to treat anal bleeding right here on this blog....



....one sec

....arrghhhhh thats better.

Thanks Jay.

10:05 AM  
Anonymous Anonymous said...

Nah, Johnson & Johnson Warming Liquid..NOW THAT'S CHAMPAGNE ADVERTISING!

10:06 AM  
Anonymous Anonymous said...

Is there a Best Blog Comment Award at Canne?

10:10 AM  
Anonymous Anonymous said...

Given you can't even spell Cannes, I assume that's you Tariq.

10:29 AM  
Anonymous Anonymous said...

Is dat choo Vinnie?

10:52 AM  
Anonymous Anonymous said...

No Nobby, not me, I can spell Cannes.


11:09 AM  
Anonymous Anonymous said...

"Even though you can post as anonymous, Lynchy can see your computer's ip address so can work out who you are.

Now THAT'S funny."

What's funny dumbkoff, is that, that's actually illegal!

11:45 AM  
Anonymous Anonymous said...

Plus, all of us here at SOM share IPs. So he may know it's from my agency, but he'll never know it's me.

- Singo.

11:56 AM  
Anonymous Anonymous said...

In that case may I be the first to admit that I once pissed all over the doorknob of Cummins & Partners.

Happy New Year Sean.

(PS: Has anyone else commited an equally amusing yet foul stunt on an otherwise unsuspecting member of the advertising community? Let us know.)

12:40 PM  
Anonymous Anonymous said...

So you rocket scientists know all about static & dynamic IP addresses.....and you write ads too.....totally amazing. I wish I was that smart.

4:27 PM  
Anonymous Anonymous said...

I'm just glad beer 'pissing down' from the sky wasn't turned into a god awful pun.

3:29 PM  
Anonymous Anonymous said...

If we're going to slag ads, why not direct your ire at something really worthwhile. Like that Pepsi Max campaign. It is truly assholes.

3:34 PM  
Anonymous Anonymous said...

The real shame about the Tooheys New spot is the Lion Nathan client didn't understand the idea behind the Carlton spot. They saw the Big Ad and said ""I wan that won". They didn't understand that at the core of the Carlton brand is the anti-establishment notion. It can be big TV ad or work equally as well on a beer coaster. So instead of signing off on a brave creative strategy LN merely imitated with an ad that is nothing more than an ingredients list for beer. And here I was thinking a Lion stood for courage. Nope.

Luv pOpsicle girl

11:37 AM  
Anonymous Anonymous said...

Dear p0opsicle girl,

What a bunch of mindless froth and drivel. Explain to me exactly how the idea that people will go to extraordinary lengths for a beer is "nothing more than an ingredients list".

For that matter, explain how the Big Ad is represented on a beer coaster.

Like the Tooheys ad or hate it, there is an idea at its core. With a good deal more thinking behind it than your last post.

11:40 AM  
Anonymous Anonymous said...

I've never liked the Big ad anyway. Its a shit idea executed well.

11:45 AM  
Anonymous Anonymous said...

Nice to hear from you again Singo.

11:47 AM  
Anonymous Anonymous said...

Fuck it.

I saw the Tooheys ad on TV last night.

You know what? It stands out like dogs bollocks.

So fucking what if the whiny ad-community get all riled up. All the boys in the pub think it's great, and I guess they're the (shudder to use the word) demo *sigh* graphic.

By the way. It was amongst an ad-break created by wankers such as us, and all of them were utter, utter shit.

So there.

1:18 PM  
Anonymous Anonymous said...

fuck i love beer.

3:59 PM  
Anonymous Anonymous said...

And now, the last word on this topic -


Captain Fanta Pants

3:35 PM  
Anonymous Anonymous said...

No, the last word on this topic was (and is) "Pants".

12:37 PM  
Anonymous Anonymous said...

Who was with Lynchy in the deer suit?

9:55 PM  
Anonymous Anonymous said...

aha! that's why it's overwrought crap!!!!! Garth Davis!!!
I can sleep tonight, all has been explained.....

4:34 PM  

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