Tuesday, February 14, 2006


The Drawing Book has created a topical trade ad via Saatchi & Saatchi, Sydney highly relevant to their long term strapline: Illustration gets noticed. Creatives: Matt Jackson, Vince Lagana and Luke Chess.


Anonymous Anonymous said...

Allah will make them pay.

12:25 PM  
Anonymous Anonymous said...

ال [إينفيدلس] شرّيرة غربيّة ينبغي دفعت مع [ريغثند] هم. الله عظيمة

12:37 PM  
Anonymous Anonymous said...

Shit. I'm leaving this country.

1:09 PM  
Anonymous Anonymous said...

Hats off guys.

1:44 PM  
Anonymous Anonymous said...

If you leave this country, the TERRORISTS WIN.

2:00 PM  
Anonymous Anonymous said...


2:01 PM  
Anonymous Anonymous said...

Allah...st... er... at last... allah... er... illu... stration gets nononnoticed.

2:19 PM  
Anonymous Anonymous said...

Walla, youse are all stuffed. I'm calling my cousins on youse.

2:29 PM  
Anonymous Anonymous said...

Too slow for a topical ad. It's a 10 day old fucking story.

How long does it take to get a free ad through The Drawing Book , Saatchi's?

Where did/is it running by the way?

I hope it isn't in the award book about 5 years ago, cause there is an ad with the exaxt same headline there.

3:43 PM  
Anonymous Anonymous said...

It's still page 1 you daft bastard

3:49 PM  
Anonymous Anonymous said...

Bloody Brilliant. Keep on pumping ideas Saatchis. You keep us all inspired and on our toes. And for the rest of you jealous bastards, if you were half as good as this guys are (scam or not scam, who cares?), this industry of ours will be much, much better that it currently is. By the way, I don't work at Saatchis, but every day of my sorry life I wish i was. 'Nough said.

3:54 PM  
Anonymous Anonymous said...

Er.. that headline daft bastard refers to - Illustration gets noticed - is also the slogan of Drawing Book. Has been for a decade or more. That's the whole point of using it as a headline in this context. What a fuckwit!

3:59 PM  
Anonymous Anonymous said...

Hey, i think you would find that the ad done 5 years ago with the EXACT same headline is for the EXACT same client. It's their strapline you puppet. Get a life.

4:01 PM  
Anonymous Anonymous said...

Well I, for one, will be using the Drawing Book for my next advertising campaign, if only to reward them for running such clever and breakthrough creative. Just one look at this ad makes me sure that they would be great guys to work with.

4:11 PM  
Anonymous Anonymous said...

Allahstration gets noticed as they say in NZ....

4:17 PM  
Anonymous Anonymous said...

Well done to the great team at Saatchi's. It was nice knowing you.

4:23 PM  
Anonymous Anonymous said...

Vinnie, youse better change your name to Allah-gana quick...

4:31 PM  
Anonymous Anonymous said...

Maybe the drawing book whould hire that Danish cartoonist.

I presume he's on the market, what with all those killings 'n all.

4:42 PM  
Anonymous Anonymous said...


4:44 PM  
Anonymous Anonymous said...

Let's hope there's no fanatical over-reaction eh?

5:10 PM  
Anonymous Anonymous said...

No plans to hire "that" Danish cartoonists or the 39 other Danish cartoonists who were commisioned to depict Allah.

The strapline refers to illustration on the whole by whomever, whereever and not any particular illustration, ie the headline is not: These illustrations were noticed or even our illustrations get noticed.

Fact is: illustration gets noticed, and we used a photo to do it. A media role reversal is the point, not religion.

5:51 PM  
Anonymous Anonymous said...

You sound like a client.

5:53 PM  
Anonymous Anonymous said...

... or a suit!

5:54 PM  
Anonymous Anonymous said...

Ha ha as if I don't know who you to are!

5:57 PM  
Anonymous Anonymous said...

Whatever dude. You're still in trouble.

6:17 PM  
Anonymous Anonymous said...

The strapline is, admittedly underneath a photograph of a Muslim riot.

Presumably it's in relation to that specific illustration, rather than 'illustrations as a whole.'

6:31 PM  
Anonymous Anonymous said...

The 40 illustrations that led to the muslim riots are the examples I am referring to you're quite correct.

However the example is presented, as are most examples, to illustrate an argument. That argument being that illustrations can be just as potent as photos.

We have had examples of the potency of photos, eg. the Burning Monk or Tanks in Tinnamen square. Now Illustration has it's own example.

9:31 AM  
Anonymous Anonymous said...

But this isn't an ad for the museum of modern art - it's for our ad-buddies in the Drawing Book.

And they do storyboards.

Come on. It's designed to be talked about because it uses an incredibly dangerous topic right now.

And it'll probably win something.

I don't think there was any high and mighty philosophical argument being portrayed here.

In fact, the lack of philosphical body-copy makes the ad incredibly flippant.

And it's that tonality that could make certain people angry.

10:41 AM  
Anonymous Anonymous said...

No one reads body copy, you clown.

And no one studies philosophy.

11:08 AM  
Anonymous Anonymous said...

Wow.... you guys are all so clever and witty. I want to work in advertising.

12:46 PM  
Blogger Dabitch said...

I dig it. Hella ballsy.

1:20 PM  
Anonymous Anonymous said...

I'd advise 'Madd' Jackson to act like a decent aussie advertising antagonist. Now that you've started this fire do the right thing and haul ass away from the blast zone!

Stop philosiphising online coz otherwise somebody gonna get hurt here.

1:35 PM  
Anonymous Anonymous said...

Is dat choo Vinnie?

2:53 PM  
Anonymous Anonymous said...

Fair enough.
I'm off my soapbox and heading for the caves.

Anybody need storyboards?

4:30 PM  
Anonymous Anonymous said...


When you've finished posting, can we meet in Boardroom 2 to discuss the brief you're supposed to be working on?


- Luke.

4:57 PM  
Anonymous Anonymous said...


5:18 PM  
Anonymous Anonymous said...

Mate just dropping the kids off at the pool, then i'll meet you in the boardroom.


5:27 PM  
Anonymous Anonymous said...

give them a gong for bravery...you know saatchis had that campaign brief front cover of the agency aflame...well it could very well happen now.

6:16 PM  
Anonymous Anonymous said...


8:52 AM  
Blogger Luke CHESS said...

Damn. Only 40 comments on our blog. The bloody Tooheys ad's kicking our arse.

2:48 PM  
Anonymous Anonymous said...

Better than a pack of fanatics though eh?

11:38 PM  
Anonymous Anonymous said...

42 comments now Luke. Don't forget who loves you.

Jay B

Gotta go drop my kids off now.

8:57 AM  
Blogger Luke CHESS said...

Thanks Jay.


9:13 AM  
Anonymous Anonymous said...

Make that 44 comments.

11:09 AM  
Anonymous Anonymous said...

Nope, 45.

11:09 AM  
Anonymous Anonymous said...

No worries Luke.



3:16 PM  
Blogger Luke CHESS said...

That wasn't me. But this is.


4:40 PM  
Anonymous Anonymous said...


9:47 AM  
Anonymous Anonymous said...

do i here 50??? anyone?

going once...


9:47 AM  
Anonymous Anonymous said...

Oh well. Fuck it. 50.

Have to top the blog of hate up there I guess.

9:50 AM  
Anonymous Anonymous said...

That'll never happen. There's too much hatred in the world.


11:34 AM  
Anonymous Anonymous said...

Muslim MP in India just posted a multi million dollar bounty on the heads of the cartoonists.

Perhaps The Drawing Book should take up a lucrative asset liquidation strategy?


1:37 PM  
Blogger Katya said...

Matt Jackson is a #$@^&*% geeeenuous. For all you small minded people out there who fail to see the big picture, stop trying to compensate for your lack of conviction by shooting down this brilliant idea. You may not like it but you spent a few moments of your life considering it. Is that not the whole #$#@^%$ point?

2:25 PM  
Blogger Katya said...


2:26 PM  
Anonymous Anonymous said...

Great so now the Russians are involved.

Err Katya, please stay out of this blog and try a little harder not to insult my entire client base.

My only prayer is that this blog is now over and no one sees that little rant.

Storyboards anyone?

2:52 PM  
Blogger Luke CHESS said...

Face it, Matt. The only way forward is to fill this thread with so many entries that the effect of the rant is completely diluted.

That, and we've still got to catch the Tooheys New blog, above.


6:02 PM  
Anonymous Anonymous said...

Has anyone checked out the drawing book website?
They have some serious talent on display. I've worked in Brisbane and i'm currently working Melb. and we don't have anything like this here. Not sure how these guys go in Sydney but I've never heard of them.
Worth having a look.


8:17 PM  
Anonymous Anonymous said...

As if I don't know who you are.

8:58 PM  
Anonymous Anonymous said...

Cheers to whomever wrote the last reference regarding our artists at Drawing Book.

But stay tuned. next month we have a new website launching. Bigger better work.

Luke, forgive her for she knows not what to say at what time in what place, but her intentions were good.

9:52 AM  
Anonymous Anonymous said...

Mohammed has a small pee pee. I can draw it if you like?

Luv pOpsicle girl

11:41 AM  
Anonymous Anonymous said...

Get back on the medication.

11:43 AM  
Anonymous Anonymous said...

Piss off p0psicle girl.

No one likes you.

11:51 AM  
Anonymous Anonymous said...

pOpsicle girl,
That last entry was hard core. Your message needs to be heard. Go make up a placard and join the riots. There's one currently blazing in Pakistan.
Quick girl before fatality is no longer possible.

12:33 PM  
Anonymous Anonymous said...

Can we just pause for one second and look at the point of the ad.

It's being talked about.

No wanker's sent it in to the press so hopefully the boys will be spared the media wrath..

However, we're all talking about the Drawing Book.

Which is kind of the point.

Nice work.

Cleverly targeted, nicely art-directed and designed to get the client on everyone's mind.

I'd say that was a fucking success.

Good on 'em.

1:22 PM  
Anonymous Anonymous said...

Good to see someone got this thread back on track.

An ad that is fearlessly confronting, upfront with a single minded thought and uncluttered.

The boys at Saatchi have proved to me once again they know how to handle a great idea.

2:31 PM  
Anonymous Anonymous said...

holy crap. I went away for a day and we are now at 65 comments.

Make that 66.

good work.

2:44 PM  
Anonymous Anonymous said...

Hear hear. Vince, Luke and the rest of the Saatchi gang are kicking arse, Matt's getting customers by the truckload at the Drawing Book (I hope), and everyone's talking about the best trade print ad of the year so far.

I feel like a Tooheys.

5:11 PM  
Anonymous Anonymous said...

i love you guys.

9:31 AM  
Anonymous Anonymous said...

If every illustrator gets more work out there I'm the happiest.
This ad is one small step toward full employment of all pencils!
Truck dropping off another batch of customers right now.

Thanks y'all

9:42 AM  
Anonymous Anonymous said...


Woo hoo!!

10:25 AM  
Anonymous Anonymous said...


Let's all kiss and make up eh?

4:08 PM  
Anonymous Anonymous said...

Is Saatchi's still standing? Can someone drive by and check?

12:39 PM  
Anonymous Anonymous said...

I tried to check but I couldn't get close enough.
There was a mass of wannabe clients all the way to circular quay trying to get in and see Luke and Vince.

12:54 PM  
Anonymous Anonymous said...

Are Vince & Lucy still alive?

9:50 AM  
Blogger Luke CHESS said...

It's LUKE, you anonymous clown.


10:33 AM  
Anonymous Anonymous said...

yep, whatever Lucy.

10:37 AM  

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