Tuesday, April 18, 2006


The brilliant VB 'Boony Doll' interactive campaign, via George Patterson Y&R, Melbourne, has made it through to the shortlist stage of The One Show Interactive Awards, along with four other Australian entries. There were no entries shortlisted from New Zealand. From feedback after the judging, Boony should get metal, which will be presented in New York next month.


George Patterson Y&R / Melbourne
11B: Promotional Advertising VB Boony Doll

Tribal DDB Sydney / Sydney
10B: Web Sites McDonald's Australia McDonald's Corporate Website

NetX / Sydney
03A: Business to Consumer - Single Virgin Atlantic Airways Virgin Atlantic Phobias Self-help

OneDigital / Sydney
11A: Business to Consumer adidas adidas_1 Interactive Store

RMG Connect Australia / Sydney
05A: Business to Consumer Samsung The Inside Job


Anonymous Anonymous said...

If Talking Boony wins, he should give his Sydney to London record another nudge.
Boony. Legend. Legend. Dead Set Legend.

12:13 PM  
Anonymous Anonymous said...

Titanium at Cannes for sure. Might even eclipse The Big Ad in terms of Lions. Truly original idea, brilliantly executed.

1:09 PM  
Anonymous Anonymous said...


1:54 PM  
Anonymous Anonymous said...

what does it do?

1:55 PM  
Anonymous Anonymous said...

wasn't fox sports massage entered in everything last year?

2:53 PM  
Anonymous Anonymous said...

Can someone elaborate on the concept please?

3:47 PM  
Anonymous Anonymous said...


5:32 PM  
Anonymous Anonymous said...


7:01 PM  
Anonymous Anonymous said...

ok, for you non-alcoholic beverage drinkers.

The boony (as pictured above) is called a doll. But I prefer to think of it as a minature statue. You place this little fella near the tv when you're watching cricket and boony yells out random little saying. Encouragements you might call them. All in all you drink a lot of piss and come to like boony a lot more.

8:49 PM  
Anonymous Anonymous said...

shock horror. I left out an 's' at the end of one of my words - rendering it singular! I'll never become the copywriter I've always dreamed of being. Looks like I'm in the market for a poofreader.

9:10 PM  
Anonymous Anonymous said...

I've got one and during the summer cricket season, he was programmed to tell you when the cricket was about to start. He also said unintelligible comments during the game (things like "What a shot!" - I think). During the match, invariably the VB Boony commercial would come on, which made the whole day a VB experience. He's still by the telly - I only hope he comes to life next summer.

9:12 PM  
Anonymous Anonymous said...


7:15 AM  
Anonymous Anonymous said...

I'd like to know if this was a Patts promotive idea, or was a promotive company the guys that went to Patts with a cool new gadget from Japan. I'm not slinging off at Patts, I rekon it's one of the best promotions around. I just want to know who or how they connected a beer promotion on TV about the cricket to an interactive TV doll.

BTW if it gets a silver nomination, I want to see Boony go to D&AD himself to collect the award and try to beat his previous award winning effort on the way. No there's a VB ambient idea.

10:03 AM  
Anonymous Anonymous said...

It's not a doll, it's a statue.

12:18 PM  
Anonymous Anonymous said...

fucking brilliant. i hate you.

4:48 PM  
Anonymous Anonymous said...

Talking Boony is the best thing to come out of Australia since the real thing played. Awesome work. Finally something that is truly original in our industry.

5:50 PM  
Anonymous Anonymous said...

Any truth in the rumor he will be joined by a talking pom this year for the ashes?

5:54 PM  
Anonymous Anonymous said...

4.48 Is that you Jaime?

10:59 AM  
Anonymous Anonymous said...

4:48 : i'm pretty sure both that and 5:50 is ben, Josh or both. Nothing like beating your own... um... drum...

12:16 PM  
Anonymous Anonymous said...

The Boonie doll was a great idea and the target market loved it. Deserves to be rewarded.

1:41 PM  
Anonymous Anonymous said...

I posted the fucing comment at 4:48 and am damn proud of it. Fuckers.

-Jay Benjamin

ps: Well done Ben and Josh.

5:14 PM  
Anonymous Anonymous said...

I also posted the comment at 5:14 in case anyone is interested.

-Jay Benjamin

5:15 PM  
Anonymous Anonymous said...

Fuck! I can't believe I just spelled 'fucking' wrong.

-Jay Benjamin

5:19 PM  
Anonymous Anonymous said...

Hey Jay Benjamin, fuck off.

9:15 AM  
Anonymous Anonymous said...

is jay benjamin 'Josh Ben'?

12:48 PM  
Anonymous Anonymous said...

No, he's Jay Benjamin, you blinkered twerp. Where have you been since 2002?

5:44 PM  
Anonymous Anonymous said...

not stuck in a creative department, thank god! (can't spot a joke either??? Fuckwit)

5:56 PM  
Anonymous Anonymous said...

Oooh! Out of touchy?

6:16 PM  
Anonymous Anonymous said...

no knobhead, in chargy.

6:19 PM  

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