Thursday, May 25, 2006


Australia has scored a record four Yellow Pencils (out of a record seven Nominations) at the D&AD Global Awards, which have just been presented in London. Gary Freedman from The Glue Society was there to collect two Yellow Pencils for Virgin Mobile, as was Richard Muntzm representing George Patts Y&R Melbourne, who picked up the Yellow Pencil for the VB 'Boony' campaign, and Warren Brown from BMF Sydney who picked up a Yellow Pencil for the Tooheys 'Stolen Glasses' campaign. Andy Blood, CD of TBWA\Whybin, Auckland, was also there to collect a Yellow Pencil for Adidas 'Be the Ball'
This was the first year D&AD's judging system has opened up to the rest of the world in its 43 year old history, thanks to pressure from the top Aussie and Kiwi creative directors last year.

George Patterson Y&R Melbourne: for Fosters Australia, VB "Boony" (TV & Cinema - New Uses of Broadcast).
Host/Glue Society Sydney: for Virgin Mobile "Jason Donovan" (Integrated Advertising).
Host/Glue Society/NetX Sydney: for Virgin Mobile "Jason Donovan" (Viral - Interactive Viral Advertising).
BMF Sydney: for Tooheys 'Stolen Glasses' campaign (Direct - Direct integrated response).
TBWA\Whybin Auckland: for Adidas "Bungee Soccer Ball" (Ambient - Live Events).


George Patterson Y&R, Melbourne: for Carlton Draught "Big Ad" (TV and Cinema Advertising).
The Glue Society, Sydney: for Club V "Summer Dance Space" (TV & Cinema Graphics).
Lowe Hunt Sydney: for the Lynxjet Campaign (Integrated Advertising).

Press Advertising
Title: Desert / Underwater / Ocean
Entrant: Saatchi & Saatchi Singapore
Client: Greenpeace
Roadside Posters Large Billboards
Title: Housewife
Entrant: Euro RSCG Flagship, Bangkok
Client: 11 News 1 Channel

This year, 745 entries will be included in The D&AD Annual 2006 as a record of the best work of the year, of which, 142 were nominated for a D&AD award.

2006 Facts & Figures:
61 Nations entered
Over 24,500 pieces of work were entered
744 pieces of work selected for the D&AD Annual
142 Nominations
Yellow and Black Pencils Winnerswatch this space.

2005 Facts & Figures:
58 Nations entered
24,000 pieces of work were entered
753 pieces of work were selected for the D&AD Annual
125 Yellow Pencil Nominations
60 Yellow Pencils awarded
4 Black Pencils awarded


Anonymous Anonymous said...

Glue are the nutz.

9:51 AM  
Anonymous Anonymous said...

Sounds like it's going to be a very big night!
Jason Donovan went with him to the awards - and apparently got a massive cheer when
he picked up the integrated prize.

9:57 AM  
Anonymous Anonymous said...

No pencil for Big Ad then. Suffering from over exposure perhaps.

10:42 AM  
Anonymous Anonymous said...

real work. real awards.
long may it continue

11:48 AM  
Anonymous Anonymous said...

No gold for Big Ad?

11:51 AM  
Anonymous Anonymous said...

Great news!

What does amaze me though is how many dreamers there are out there. Over 24,500 entries, only 744 pieces got in the book...

11:54 AM  
Anonymous Anonymous said...

call me old fashioned but I thought the jason donovan campaign sucked.

2:00 PM  
Anonymous Anonymous said...

Funny that the only guy that has done fuck all since he arrived at Patts gets to pick their awards. Go figure.

2:31 PM  
Anonymous Anonymous said...

Nothing for Lynx? I thought Mr Lynch said it was the gun!

3:10 PM  
Anonymous Anonymous said...

congrats all.

great stuff.


3:34 PM  
Anonymous Anonymous said...

Anyone know where i can see the Boony campaign online?

Ta ta

4:48 PM  
Anonymous Anonymous said...

Well done Ben & Josh... again. One show and D&AD down, one to go. 'BOONY' looks like it might just take out the big three trifecta! Good luck at Cannes, see you at the Gutter.


7:08 PM  
Anonymous Anonymous said...

Wish Boony had flown over to accept the award & had another crack at his own 52 can record.

7:11 PM  
Anonymous Anonymous said...

Wish Booney had downed 52 cans, taken the award, then taken out Jason Donovan on stage. That would have got a big cheer!!!

8:22 AM  
Anonymous Anonymous said...

Yeh...must be a real problem, big ad not winning for patts...that's if they notice in between Boony cleaning up everywhere!

8:25 AM  
Anonymous Anonymous said...

But the sad thing is that I'll bet eveerything that there is some utter shit in the book, and a lot of great stuff that didn't even make it.

9:14 AM  
Anonymous Anonymous said...

just changing the subject...when does the call for entries go out for THE WORK lynchy?

9:20 AM  
Anonymous Anonymous said...

2.00pm, you're old fashioned.

9:23 AM  
Anonymous Anonymous said...

3.10, a nom at D&AD's pretty fucking good wouldn't you say?

9:32 AM  
Anonymous Anonymous said...

"real work" mr b? not sure the extra dry "campaign" qualifies, does it?

9:49 AM  
Anonymous Anonymous said...

2.00pm you'll be out of a job in no time, if you aren't already. Fool.

Jason donovan was the shit as was the boony campaign for the year. Sure the big ad rocked but it was a one off idea.

The "big idea" which is integrated is the future. tvc's aren't king anymore, and it's old school dinosaurs like you who have their heads stuck in the sand who are missing not only the point but the future.

wake up you clown. No, hang on. Don't. That's one less fossil in the industry.

Go write a book or hold an exhibition ya dickhead.

10:30 AM  
Anonymous Anonymous said...

Congrats - Boony is awesome, it will win titanium at cannes

Big Ad - Silver behind noitulove

lynx - nudda

11:07 AM  
Anonymous Anonymous said...

The only TV ad that beat Big Ad in that category was Sony Balls. So Patts needn't worry too much.

2:57 PM  
Anonymous Anonymous said...

no 9:22. It was always shit, impressed ad wankers & no one else.

3:35 PM  
Anonymous Anonymous said...

Congrats Luke & Matt @ Glue.
You are the quiet achievers in this market, but one of the best teams out there at the moment. Keep it up!

5:40 PM  
Anonymous Anonymous said...

The Big Ad...

As good as it is, as well as it's done and as tongue-in-cheek as it is - the visual idea is still the old British Airways ad.

And a D&AD jury is never going to lose sight of that.

Cannes, maybe.

But not D&AD.

9:24 PM  
Anonymous Anonymous said...

3:10 AND 11:07 ....

FYI LYNX has picked up a Silver Nomination and Bronze pencil at One Show. "Nudda" is just what you have in your book mate.

10:51 PM  
Anonymous Anonymous said...

wonder why ben & josh are accepting credit for an idea that came from...elsewhere.... again.....

4:30 AM  
Anonymous Anonymous said...

"The Big Ad... as good as it is, as well as it's done and as tongue-in-cheek as it is - the visual idea is still the old British Airways ad."

Ah, wasn't that the point?

11:25 AM  
Anonymous Anonymous said...

Who the hell is this anonymous bloke?

11:56 AM  
Anonymous Anonymous said...

4.30 - what the fuck are talking about? They came up with it.

7:00 AM  
Anonymous Anonymous said...

Hey 10.30. While I agree intergrated is the future,
after the Big Ad ran, tap beer sales for Carlton Draught in NSW increased by 20%. Do you know how much fucking beer that is? I'd say that's a TVC that's "kicking".

7:12 AM  
Anonymous Anonymous said...

7;12, 10.30 here.

you've missed my point dickhead. I didn't say the big ad was ineffective, and I wasn't talking about statistics. I said it was a one off idea in a sea of integrated work in which the likes of jason donavan & boony ride the biggest waves.

go and play with your abacus you fuck stick.

10:03 AM  
Anonymous Anonymous said...

Oooh , now now girls, no going for the eyes with your long fingernails.

1:51 PM  
Anonymous Anonymous said...

So intergrated campaigns are good because. . . they're intergrated. Trendy thinking.

9:37 AM  
Anonymous Anonymous said...

A dictionary is trendy because it helps you spell difficult words like integrated.

11:22 AM  
Anonymous Anonymous said...

Makes sense. After all, sex is good because it's sex.

2:22 PM  
Anonymous Anonymous said...

9.37. you're probably the partner to 7:12.

2 old skool hacks with no idea. "Idea" being the key here, fools.

Integrated campaigns are great when the idea is a ripper and is executed brilliantly through all the different media channels which in turn pulls the whole shebang together.

The glue boys who made Jason donovan did it with finesse.

Just pure genius advertising. that's trendy.

Best you boys better jump on the wagon eh.


9:30 AM  

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