Monday, May 08, 2006


The latest spot for New Zealand fashion store Glassons helps to promote awareness for the Breast Cancer Research Trust. It was created by Lachie McPherson and Mikhail Gherman via Publicis Mojo Auckland, and directed by Darryl Ward via Curious Films. Agency Producer: Sacha Loverich. Producer: Seth Wilson.


Anonymous Anonymous said...

Not exactly hot off the press. Yet, very nicely shot.

4:42 PM  
Anonymous Anonymous said...


5:10 PM  
Anonymous Anonymous said...

Your so insensitive

5:18 PM  
Anonymous Anonymous said...

Your so illiterate. It's 'you're', idiot. Fucking art directors (mutters under his breath).

5:34 PM  
Anonymous Anonymous said...

Can the Yellow Pages Ad Explainer guy decipher this one for me please.

7:16 PM  
Anonymous Anonymous said...

I like this spot b/c It cuts past all the self serving cleverness. It embodies a desirable mood (late summer fun) and age (youth) which an evil like cancer is sinisterly sneeking upon to mame, kill and extinguish. The girls are beautiful and happy and free.... and far from breast cancer. Their happiness is thus contagious to the viewer. One is compelled to support the conituation of their freedon and join their cause. Actually, it takes alot to explain for the reason that it is universally simple to understand. I find ithard to belive it passed you by. You udnerstood it, were moved by it. Though you could not explain why.... Brilliant!

9:22 PM  
Anonymous Anonymous said...

Yes, veyr nicely done. Moving.

9:24 PM  
Anonymous Anonymous said...

nice work. Could do with bouncier boobs though.

10:13 PM  
Anonymous Anonymous said...

won't change the ad world as we know it but how much really does...

classy. i bet people will like it.

11:48 PM  
Anonymous Anonymous said...

9:22pm - what?

7:30 AM  
Anonymous Anonymous said...

Are Curious trying to drum up work by showing 3 month old spots? Perhaps they should be charged for their advertisements

8:55 AM  
Anonymous Anonymous said...

the music is nice a sleepy. bit like the ad

9:17 AM  
Anonymous Anonymous said...

Logo was too small.

9:28 AM  
Anonymous Anonymous said...

I think the bigger question is ...will Reardo ever return Band of Brothers?

Return it Reardo. Return it now.

9:30 AM  
Anonymous Anonymous said...

I just read 8:55.Ouch!

This is Pete from Curious. Sorry Its my fault. I just sent this spot into Lyncy.

I still like it and wanted to show it to you all in AUS. Darryl was Directo and DOP. Bic Runga did the music. Again, sorry its not breaking news.

We've just been too busy at Curious to keep our marketing current. Hence no Curious ad or other marketing as of late. Hopefully we'll still stay on the radar with you all.

BTW: Don't be a total loser and miss this year's Curious Cannes Pool Party. It is going to kick ass! Whooooo hoooo. And 8:55 you are SO not invited now! Loser! (just kdding). Thanks for Watching!

9:45 AM  
Anonymous Anonymous said...

Nicely shot and although I quite like the mood created which definitely has cut-through... there's just something a little too overly sentimental and mushy about it.

Having said that most women will love it, so job well done.

7/10 boobs.

Mr Opinionated Ad Knob #247

2:06 PM  

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