RECORD SEVEN NOMINATIONS FOR AUSTRALIA AT D&AD
Australia has a record haul of seven Nominations at D&AD (and one for NZ), which may or may not go on to win Yellow Pencils....
George Patterson Y&R Melbourne:
Nomination for Carlton Big Ad (TV & Cinema Advertising).
Nomination for Fosters Australia, VB "Boony" (TV & Cinema - New Uses of Broadcast).
Host/Glue Society Sydney:
Nomination: Integrated Advertising: Virgin Mobile "Jason Donovan"
In Book: Direct Response: Virgin Mobile "Jason Donovan"
In Book: New Uses of Digital & Wireless: Yahoo! Think Tank
The Glue Society, Sydney:
Nomination: Club V "Summer Dance Space" (TV & Cinema Graphics).
In Book: Direction: Canal+ March of the Emperors
Lowe Hunt Sydney:
Nomination for the Lynxjet Campaign (Integrated Advertising).
Nomination for the 'Stolen Glasses' campaign (Direct - Direct integrated response).
Nomination for Virgin Mobile "Jason Donovan" (Viral - Interactive Viral Advertising).
Nomination for Adidas "Bungee Soccer Ball" (Ambient - Live Events).
Publicis Mojo Sydney:
In Book for Integrated - Integrated Advertising: Black Water Springs
In Book for Print & Editorial Crafts - Writing For Design: Run Yourself Ugly Brochure
Publicis Mojo Melbourne
In Book for Best Craft & Copywriting for Nike "Reincarnate"
In Book for Nike "Squirrel" TVC (TV & Cinema Advertising)
In Book for Nike "Lance" (Graphic Design/Posters)
In Book for Direct TV for BigPond "Great Wall of China" TVC
In Book for Writing For Advertising for Rosendorff "Big Bang" Press.
Saatchi & Saatchi Sydney
In Book for Photography for Tooheys Old print campaign.
In Book for VW 'Snowflake' (Design).
Saatchi & Saatchi NZ:
In Book for TV1 "Antz" (Ambient)
Colenso BBDO Auckland:
In Book for Sky City "Poker" (Integrated Advertising)
Publicis Mojo Auckland:
In Book for "Grape" (Typography/Poster Advertising).
This year, 745 entries will be included in The D&AD Annual 2006 as a record of the best work of the year, of which, 142 have been nominated for a D&AD award. Winners of D&AD Yellow Pencil, or the even more rare Black Pencil, will be announced at the D&AD Global Awards Ceremony & Dinner on 24 May.
Categories with a significant number of nominations include, Television & Cinema Crafts (20 nominations), Television & Cinema Advertising (11), Digital Crafts (10), Art Direction (9), and Online (8).
Some judges were privileged to set the standard by nominating the first ever award recipients in new categories such as Gaming (4 nominations), Magazine & Newspaper Design (6) and Direct (7).
The most nominated work this year is the four times nominated press and poster campaign for luxury lifestyle store Harvey Nichols by DDB London. TV and Cinema Advertising entry, ‘Noitulove’, by AMV.BBDO for Guinness and Leo Burnett Canada’s digital & online entry, ‘Big Ideas Come from Big Pencils’, received 3 nominations each.
“A record amount of work from a record number of countries was entered into the D&AD Global Awards this year,’ said D&AD Chief Executive Michael Hockney. “The quality of nominations is due to the dedication and hard work of D&AD Judges, who ensure that our high standards are maintained.”
2006 Facts & Figures:
61 Nations entered
Over 24,500 pieces of work were entered
744 pieces of work selected for the D&AD Annual
Yellow and Black Pencils Winnerswatch this space.
2005 Facts & Figures:
58 Nations entered
24,000 pieces of work were entered
753 pieces of work were selected for the D&AD Annual
125 Yellow Pencil Nominations
60 Yellow Pencils awarded
4 Black Pencils awarded