Monday, May 08, 2006


FNL Communications, Sydney has put to air a spot of Sony Australia promoting the new DVD Handycam. The brief was to develop an idea that demonstrates the simplicity of using a DVD Handycam camcorder and how easy it is to capture home movies directly to DVD – literally all you need to do is shoot, eject, play. The campaign consists of a 30” TVC, in-store posters and leaflets plus on-line.
Creative Director: David Rollins
Art Director: Steve Liu
Writer: Sue Carey
Group Account Director: Matt Clarke
Account Manager: Lara Wolski
TV Producer: Paul Johnston
Production Company: Film Construction
Director: Matt Palmer
Producer: Kate Menzies
DOP: Tim Hudson
Post Production: Frame Set & Match
Sound: Rafael May


Anonymous Anonymous said...

Cunts i wish i did it.

7:40 AM  
Anonymous Anonymous said...


7:42 AM  
Anonymous Anonymous said...

nice but isn't it a bit similar to the cannon spot? where the guys spins around on the street?

8:40 AM  
Anonymous Anonymous said...

apart from the really badly directed performance and '90's look (someone has been watching too many SHOTS videos for reference) it is OK but it Im guessing the "METAL" comment is from someone involved in the project

9:11 AM  
Anonymous Anonymous said...

Dave Rollins is back in the industry? Sales of "Sword of Allah" a little sluggish, Dave?

9:18 AM  
Anonymous Anonymous said...

Am i missing something? I think it's average at best. I don't know why they even bothered to PR it. If that wins "metal" anywhere then I'll quit and take up busking for a career.

10:06 AM  
Anonymous Anonymous said...

9.11 you have ejected your head.

If only every consumer had your so very, critical discerning, eye. But thankfully they don't give a shit and they will take away the simple message the ad imparts.

It's good and I had nothing to do with the project.

10:07 AM  
Anonymous Anonymous said...

A brand like Sony and that's the best you can do?


10:15 AM  
Anonymous Anonymous said...

Sue Carey is hot.

10:30 AM  
Anonymous Anonymous said...

when i saw this on the box for the first time, I honestly thought to myself - are the creatives trying too hard? is this 'post' attempting to carry an average idea?
i'm sitting on the fence with this one, as I don't think it's bad, but it's not great either...

11:09 AM  
Anonymous Anonymous said...

This is what you should all be striving towards. Move over big ad, sony is here to stay.

11:37 AM  
Anonymous Anonymous said...

It tells the story for sure, but it aint gonna win metal. It's just an ok ad. I agree with earlier comments, this is sony we're talking about. Seems to lack an irreverence and innovative quality I would expect from Sony.

Break some new ground Sony people. LG could have run this ad. LG make washing machines.

11:50 AM  
Anonymous Anonymous said...

most audiences are intelligent enough. you should give them some credit

12:34 PM  
Anonymous Anonymous said...

If only shooting, ejecting and playing were so simple....

1:29 PM  
Anonymous Anonymous said...

That's soooooo fucking boring. YAAAWWWWNNNN.

1:44 PM  
Anonymous Anonymous said...

Don't know about you guys but I just eject-ulated

1:55 PM  
Anonymous Anonymous said...

1:44pm you know what's sooooooo fucking boring. That Reardo has my Band of Brothers. Give it back Reardo.

2:24 PM  
Anonymous Anonymous said...

Average again. The post definately carries that job. However, the music is even more shameful than the performance. Nice idea. Stink spot.

2:56 PM  
Anonymous Anonymous said...

^ confused.

4:04 PM  
Anonymous Anonymous said...


4:59 PM  
Anonymous Anonymous said...


Excuse me while I wring out my panties.

5:55 PM  
Anonymous Anonymous said...

Shoot. Eject. Pregnant.

5:59 PM  
Anonymous Anonymous said...

it's a cool idea but the execution is a little ropey. should have gone with a decent director.

12:01 AM  
Anonymous Anonymous said...

wish it wasn't just the same joke repeated.

needs to build and/or go somewhere.

ok, no more free advice.

2:14 AM  
Anonymous Anonymous said...

cheap shot at a middle of the road director. you're either very quiet producer or an even quieter director

9:44 AM  
Anonymous Anonymous said...

you must identify yourself. at least say what you do.

6:34 PM  
Anonymous Anonymous said...

like you did 6.34

that is the idea of an anonymous blog you fool

10:01 AM  
Anonymous Anonymous said...

i'm guessing 12:01 is just another hack blaming a very decent director on a weak idea.
3 things to say? do you need to say it 3 times to
get it, get it, get it?

4:40 PM  
Anonymous Anonymous said...

Sorry 10.01? I was wondering how 12.01 comes to be qualified to judge. If that point passed you by, then maybe the fool looks at you each morning while you brush your teeth.

1:32 PM  
Anonymous Anonymous said...

Guy's it's an ad, who gives a shit?

11:39 PM  

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