Wednesday, August 23, 2006


A new campaign via Clemenger BBDO Sydney tells the story of how Masterfoods and the Australian Pork Board came together for the first time to create 'Pork Choices'. The first execution announces the launch of Pork Choices at the 2006 Pork Summit, while the second execution tells the story of how Masterfoods and the Pork Board came together to develop the product.
The campaign as a whole is delivered in a tongue in cheek manner, in a quasi-governmental style.
Copywriter: Justine Armour
Art Director: Paul Sharp
TV producer: Wendy Gillies; Laura O’Connor
Account Planner: Russ Mitchinson
Director: Dogboys
Production Company: The Pound


Anonymous Anonymous said...

Oh dear,i can only assume that they didn't send this into the blog themselves..........

8:30 AM  
Anonymous Anonymous said...

Yes, I've seen these a lot on telly. They're shit, aren't they?

8:45 AM  
Anonymous Anonymous said...

I won't be eating any pork if it tastes as good as these ads....mmmmm.

These pigs have been rolling in too much much shit!

9:39 AM  
Anonymous Anonymous said...

Two lots of clients. Ouch! Pretty good considering.

10:23 AM  
Anonymous Anonymous said...

I like the second one. And i like the hats.

10:25 AM  
Anonymous Anonymous said...

Let's be fair here 8.45. Bing Lee ads are shit. These are alright. Not great, but pretty good in comparison.

Agree with 8.30 though - shouldn't be on blog, but then nothing should unless it's willing to be pinned to a cross.

10:34 AM  
Anonymous Anonymous said...

Danny Searle is obviously not getting enough red meat over there at Clems

This one needs to be sent to the slaughterhouse.

11:39 AM  
Anonymous Anonymous said...


I think Bing Lee is ok compared to Harvey Norman.

Bing Lee has a better jingle

11:40 AM  
Anonymous Anonymous said...

Bing Lee... Schming Lee. Go Harvey Norman go!

11:58 AM  
Anonymous Anonymous said...

It always amuses me that Old Bing insists on doing the voiceovers himself.

- Not realising for one minute that he actually sounds like a barely lingual Hong Kong taxi driver.

12:16 PM  
Anonymous Anonymous said...

"Barely lingual"?!?

2:07 PM  
Anonymous Anonymous said...

What about RetraVision? Doesn't anybody remember poor old RetraVision?

2:27 PM  
Anonymous Anonymous said...

Anyone who says they like this must be telling porkies.

4:00 PM  
Anonymous Anonymous said...

All that pork and it's still starved for an idea.

4:02 PM  
Anonymous Anonymous said...

As for ideas, there's not a sausage.

4:54 PM  
Anonymous Anonymous said...

They're not too bad. Certainly don't deserve a roasting.

5:35 PM  
Anonymous Anonymous said...


Apologies for the words 'barely lingual.'

I think my mind was on a similar set of words I particularly enjoy from the Hustler chain of websites.

10:09 AM  
Anonymous Anonymous said...

Bing Lee? Retravision? Bah!

What about the Good Guys?

Nah-nah-nah-nah-nah, nah-nah-nah!

10:19 AM  
Anonymous Anonymous said...

This ad makes you think they are saying, here's a POOR CHOICE and another POOR CHOICE! Even Kermit would go for this campaign.

4:17 PM  
Anonymous Anonymous said...

Dear 9:39

How's the stutter?

4:43 PM  
Anonymous Anonymous said...

Dear 4.43

..good good.

Do some work instead of proofreading blog comments you belligerent fuck.

11:22 AM  
Anonymous Anonymous said...

bel‧lig‧er‧ent  [buh-lij-er-uhnt]
1. warlike; given to waging war.
2. of warlike character; aggressively hostile; bellicose: a belligerent tone.
3. waging war; engaged in war: a peace treaty between belligerent powers.
4. pertaining to war or to those engaged in war: belligerent rights.
5. a state or nation at war.
6. a member of the military forces of such a state.
[Origin: 1570–80; < L belliger waging war (belli-, comb. form of bellum war + ger-, base of gerere to conduct) + -ent; r. belligerant < L belligerant- (s. of belligerāns, prp. of belligerāre to wage war; see -ant)]

Hmm. Sounds like it applies more to 11:22AM than to 4:43PM.

1:33 PM  
Anonymous Anonymous said...

Justine is still hot, but.

9:37 AM  
Anonymous Anonymous said...

ah fuarking shrit!! i cooked good pork mate!!!!

12:12 PM  

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