KODAK GONGS: BIG AD WINS BEST OF SHOW, SAATCHI & SAATCHI SYDNEY TAKE OUT AGENCY OF THE YEAR TWO YEARS IN A ROW

The 2nd annual Kodak Gongs were held tonight at the stunning Capitol Theatre in Sydney, and once again [CB Agency of the Year] Saatchi & Saatchi Sydney won the prized Agency of the Year title. And it was no surprise that George Patterson Y&R Melbourne's

Carlton Draught 'Big Ad'

- Australia's most awarded commercial of all time - won Best of Show. 36 Gongs from the 48 categories were awarded from 130 finalists out of 681 entries received throughout the Asia Pacific region in the new annual Awards program.
Best of the Best winners included:
Agency of the Year: Saatchi & Saatchi, Sydney
Production House of the Year: @radical.media
Post Production Company of the Year: Fin Design + Effects
Advertiser of the Year: Transport Accident Commission, Australia
Director of the Year: Bruce Hunt, @radical.media
The Best of Show - Carlton Draught 'The Big Ad' via George Patterson Y&R, Melbourne and Plaza Films, directed by Paul Middleditch.
“The Kodak Gongs are ambitious. They were built from the ground up to recognise excellence in the craft and ideas of the commercial moving image. They're about the Asia Pacific region. They're about the winners being judged as objectively as possible by a stellar jury from around the world. They're not-for-profit. and they are about work for any technology, delivery platform or new media”, the Committee Chairmen, Richard White-Smith and Mike Vanderfield said tonight.
“Tonight is a celebration of the best work created in the last 12 months to sell products and build brands. The Awards are about great work but they are also about a passion for a great industry that will only stay great with increased diversity, independence, and transparency. The Kodak Gongs were started as a celebration of excellence in the face of mediocrity and declining standards. This remains our goal."
"This year has seen a welcome increase in the number of finalists from throughout the Asia Pacific Region, making The Kodak Gongs a far more competitive and more effective commercials awards program. We congratulate the creatives and filmmakers who succeeded as finalists and salute those who receive a Gong," said Ingrid Goodyear, Director of Marketing, Kodak Entertainment Imaging, Greater Asia & Japan Regions.
The Kodak Gongs are supported by Principal Sponsors:
Kodak, the LaB Sydney, FSM, Autodesk, Animal Logic, Atlab, Emerald City, Generator Interactive, Dubsat, Song Zu and Panavision
Award sponsors include:
@radical.media, Adnews, äht(, Australian Creative, Avid Australia, Campaign Brief, Campaign Brief Asia, Film Construction, Fin Design + Effects, Mike Reed & Partners Post Production, Nudie Juices, Postmodern Sydney, Sydney Film Compnay and 8 Commercials. The Awards are supported by the Commercials Division of SPAA (Screen Producers Association of Australia).

BEST OF THE BEST
Production House of the Year
@radical.media

BEST OF THE BEST
Post Production Company of the Year
Fin Design + Effects

BEST OF THE BEST
Agency of the Year
Saatchi & Saatchi, Sydney

BEST OF THE BEST
Advertiser of the Year
Transport Accident Commission

BEST OF THE BEST
Director of the Year
Bruce Hunt - @radical.media



BEST OF THE REGION
Best of South Asia
Creative Juice / G1 Thailand
for Twister
Creative Director - Thirasak Tanapatanakul
Creative Team - Prangthip Praditpong & Jon Chalermwong
Production Company - Phenomena
Director - Thanonchai Sornsriwichai
Client - Bangkok Insurance

BEST OF THE REGION
Best of the Pacific
Reconstruction
Production Company - @radical.media
Director - Bruce Hunt
Producer - Tony Tvrdeich
Agency - Grey Worldwide
Creative Director - Nigel Dawson
Client - Transport Accident Commission


BEST OF SHOW
The Big Ad
Agency - George Patterson Y&R, Melbourne
Creative Director - James McGrath
Creative Team - Grant Rutherford & Ant Keogh
Agency Producer - Pip Heming
Director - Paul Middleditch
Production Company - Plaza Films
Producer - Peter Masterton
Post Production Company - Animal Logic
Editor - Peter Whitmore
Music Composer - Cezary Skubiszewski
Client - Fosters Australia

IDEA CATEGORIES


AUTOMOTIVE
Saatchi & Saatchi, New Zealand
For Towies
Creative Director – Toby Talbot
Creative Team - Toby Talbot, Stacey Lee, Rosita Rawnsley-Mason & Josh Moore
Production Company – Plaza Films
Director – Paul Middleditch
Client - Toyota New Zealand

BANKS, FINANCIAL & INSURANCE
Creative Juice/G1, Thailand
for Twister
Creative Director - Thirasak Tanapatanakul
Creative Team - Prangthip Praditpong & Jon Chalermwong
Production Company - Phenomena
Director - Thanonchai Sornsriwichai
Client - Bangkok Insurance


FOOD
Leo Burnett, Sydney
for Inner Child
Creative Director - Mark Collis
Creative Team - Stephen Coll & Matt Ryan
Production Companies - Collider & Exit Films
Director - Joel Pront
Client - McDonald's Australia

BEVERAGE
George Patterson Y&R, Melbourne
for The Big Ad
Creative Director - James McGrath
Creative Team - Ant Keogh & Grant Rutherford
Production Company - Plaza Films
Director - Paul Middleditch
Client - Foster's Australia


BEVERAGE
Leo Burnett, Sydney
for Past Experience
Creative Director - Mark Collis
Creative Team - Michael Spirkovski & Grant McAloon
Production Company - Sydney Film Company
Director - Josh Baker
Client - Heineken Australia


CHARITY
Saatchi & Saatchi, Sydney
For Lend A Hand
Executive Creative Director - David Nobay
Copywriter - Kathy Mattick
Art Director - Shannon Sutherland
Production Company - 8 Commercials
Director - Tim Gibbs
Client - UNIFEM


TELECOMMUNICATIONS
Belgiovane Williams Mackay
For The Right Answers
Executive Creative Director - Rob Belgiovane
Creative Directors - Adam Hunt & Mike Boswell
Creative Team - Matt Lawson & Onur Kece
Production Company - @radical.media
Director - Vikki Blanche
Client - Telstra BigPond


FASHION / CLOTHING & ACCESSORIES
Arnold, Sydney
For Say Hello
Creative Director - Barry Disco
Creative Team - Jay Furby
Production Company - Curious Films
Director - Darryl Ward
Client – Jockey


MEDIA & ENTERTAINMENT
The Works, Sydney
For Budgie Smuggler
Creative Director - Kevin MacMillan & Damian Pincus
Creative Team - Nick Levey & Simon Higby
Production Company - The Sweet Shop
Director - Mick Wong
Client - MTV Networks Australia


COMPUTER / OFFICE TECHNOLOGY & CONSUMER DURABLES
Saatchi & Saatchi, Sydney
For Laksa
Executive Creative Director - David Nobay
Creative Team - Tim Brown & Pete Buckley
Production Company - Goodoil Films
Director - Miles Murphy
Client - Olympus


SPORT & LEISURE
Publicis Mojo, Australia
For Reincarnate
Regional Executive Creative Director - Darren Spiller
Creative Team - Toby Moore, Selena McKenzie, Christy Peacock, Jason Williams, Steve Jackson & Darren Spiller
Agency Producer - Corey Esse
Production Company - Revolver Film
Director - Steve Rogers
Client – Nike


GOVERNMENT
Marketforce, Perth
For Look at Me
Creative Director - Andrew Tinning
Writer and Art Director - Andrew Tinning
Production Company - Film Construction
Director - Perry Bradley
Client – Office of Road Safety


GOVERNMENT
Grey Worldwide
For Reconstruction
Creative Director - Nigel Dawson
Creative Team - Brendan Guthrie & Tim Holmes
Production Company - @radical.media
Director - Bruce Hunt
Client - Transport Accident Commission

CAMPAIGNS - SINGLE PLATFORM
Grey Worldwide
For Haunted, Reconstruction & These Days
Creative Director - Nigel Dawson
Creative Team - Nigel Dawson & Tim Homes
Agency Producer - James McPherson
Production Companies - Filmgraphics & @radical media
Directors - Mat Humphrey & Bruce Hunt
Client - Transport Accident Commission

CAMPAIGNS - Cross-Platform Content & Content Integration
Lowe Hunt, Sydney
For Lynxjet
Creative Directors - Adam Lance & Lionel Hunt
Creative Director - Peter Bidenko
Creative Team - Adam Lance, Dejan Rasic, Howard Collinge, Michael Canning, Simone Brandse, Peter Bidenko & Nick Robinson
Production Company - Plaza Films
Director - Nicholas Reynolds
Client - Unilever

CRAFT CATEGORIES

Young Editor of the Year
Daniel Lee, Karl Marks

Young Cinematographer of the Year
Oliver Lawrance, Independent Films

Young Director of the Year
Josh Baker of Sydney Film Company

Comedy
George Patterson Y&R, Melbourne
For The Big Ad
Creative Director - James McGrath
Creative Team - Ant Keogh & Grant Rutherford
Director – Paul Middleditch
Production Company – Plaza Films
Producer - Peter Masterton
Post Production Company - Animal Logic
Client - Foster's Australia

Production Design
David Baxa
For Past Experience
Production Company - Sydney Film Company
Director - Josh Baker
Producer - Nicole Crozier
Agency - Leo Burnett, Sydney
Creative Director - Mark Collis
Creative Team - Michael Spirkovski & Grant McAloon
Client – Heineken Australia

Casting
The Sweet Shop
For Just Like Daddy
Production Company - The Sweet Shop
Director - Steve Ayson
Executive Producer - Sharlene George (Exec Prod)
Agency - John Doe Amsterdam
Creative Directors - Diederiekje Bok & Hein Mevissen
Client - MTV Europe

Sound Design
Ross Batten, Cutting Edge
For Visitors
Sound Designer - Ross Batten
Audio Company - Cutting Edge
Production Company - Zoom Film & Television
Director - Brendan Williams
Agency - Publicis Mojo, Australia
Client - Abused Child Trust

Sound – Original Score
Elliott Wheeler & Simon Lister, Nylon Studios
For Inner Child
Production Companies - Collider & Exit Films
Director - Joel Pront
Agency - Leo Burnett, Sydney
Creative Director - Mark Collis
Creative Team - Steve Coll & Matt Ryan
Producer - Lucy Markovich
Client - McDonalds Australia

Cinematography
Susan Stitt
For 48 Hours
Production Company - Goodoil Films
Director - Matt Murphy
Agency - Saatchi & Saatchi, Sydney
Executive Creative Director - David Nobay
Creative Team - Anthony Moss & Matt Gilmour
Client – Toyota Motor Corporation of Australia

CGI 3D Animation & Modelling
Fuel International
For Past Experience
VFX Supervisor - Andrew Hellen
CG Supervisor - Andreas Wanda
Production Company - Sydney Film Company
Director - Josh Baker
Agency - Leo Burnett, Sydney
Creative Director - Mark Collis
Creative Team - Michael Spirkovski & Grant McAloon
Client – Heineken Australia

CGI 3D Animation & Modelling
Fin Design + Effects
For Birth
Special Effects Designers - Richard Lamebert & Justin Bromley
Director - Jonathan Baker
Producer - Emma Daines
Agency - Singleton, Ogilvy & Mather, Sydney
Creative Director - David Brownlow
Creative Team - David Brownlow & Katie Manekshaw
Client - Hyundai

Special Effects: in Camera, Motion Control
Film Construction, New Zealand
For Look at Me
Director - Perry Bradley
Producer - Jozsef Fityus
Agency - Marketforce
Creative Director - Andrew Tinning
Client - Office of Road Safety

Digital Visual Effects and CGI
Animal Logic
For War of the Appliances
Production Company - Filmgraphics
Director - Graeme Burfoot
Agency - BMF
Creative Director - Warren Brown
Creative Team - Andrew Ostrom & Warren Brown
Client - Lion Nathan Australia

Editing
Drew Thompson, Guillotine
For Reconstruction
Production Company - @radical.media
Director - Bruce Hunt
Producer - Tony Tvrdeich
Agency - Grey Worldwide
Creative Director - Nigel Dawson
Creative Team - Nigel Dawson
Client - Transport Accident Commission

Direction Visual Style
Bruce Hunt, @radical.media
Reconstruction
Producer - Tony Tvrdeich
Agency - Grey Worldwide
Creative Director - Nigel Dawson
Client - Transport Accident Commission

Direction Performance
The Glue Society
For March of the Emperors
Production Company - @radical.media
Producers - Guy Pechard & Alexis Bensa
Agency - BETC EURO RSCG
Creative Team - Romain Guillon, Eric Astorgue & Pierre Riess
Client - Films Canal +