Thursday, October 12, 2006


Leo Burnett creative team Kate Burt (copywriter) and Peter Majarich (art director) have won the 2006 AFA Youngbloods Creative Competition.
The brief asked young creatives to develop a banner ad to raise awareness of services provided by Reach Out!
The competition aimed to offer support for students suffering from exam time stress.
Youngbloods chairman Jim Aetopoulos said the level of entries was very competitive, and that Burt's and Majarich's work was brilliantly simple in its ability to get the message across to students who may be stressing out during exam time. That help and advice is available to them through
He added that the winners were lucky enough to receive a meat tray for their efforts, but most importantly they receive a lot of publicity and gain creative credibility from winning the competition.
The banner will go live in a couple of weeks.
Reach Out! is a web-based service that helps young people aged 16 - 25 by offering support and information on issues such as eating disorders, depression, managing anxiety and particularly the extra stress associated with exams.


Anonymous Anonymous said...

that peter boy is a bit spunky..

(congrats on the meat tray)

2:21 PM  
Anonymous Anonymous said...

nice one Pete. You're a top bloke.

4:28 PM  
Anonymous Anonymous said...

Well done Pete & Kate (all though I only know Pete really) great effort and even better great Add!

All the best and KOA! (keep-on-ading)
P. Moreira

4:34 PM  
Anonymous Anonymous said...

I'd hit it

9:34 PM  
Anonymous Anonymous said...

Well done Pete.

Now all you have to do is learn how to cook. Hope there's steak on that meat tray.

9:10 AM  
Anonymous Anonymous said...

Is that their ad on the wall in the background?

9:13 AM  
Anonymous Anonymous said...

Conrats guys.
Anyone got a link to the award winning work? Nice to see pictures of the young hot shots, but I'd rather see the work.

10:20 AM  
Anonymous Anonymous said...

Think you'll find it's a tree.

11:03 AM  
Anonymous Anonymous said...

it's literal people like yourself 11.03 that shouldn't be in this industry.

..are you a client??????

hope you were taking the piss like 9.13 sure was.

11:37 AM  
Anonymous Anonymous said...

Well done guys! Well deserved.


4:28 PM  
Anonymous Anonymous said...

11.37 I hope you are not as straight as you pretend you are.

5:00 PM  
Anonymous Anonymous said...

Go happy Kate good luck fortune. I lemember you from LMIT. We make a good time.

After a bottle of merlot I sound like Kim Il Jong.

9:51 PM  
Anonymous Anonymous said...


1:43 PM  
Anonymous Anonymous said...

Aren't they from Australian Idol?

3:46 PM  
Anonymous Anonymous said...

I knew the Paxtons would get a job.

1:30 PM  
Anonymous Anonymous said...

They look related. Scary, I only thought that happened in Tasmanian ad agencies.

10:33 AM  

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