Friday, November 03, 2006


The 2006 Gunn Report has just arrived. Every November since 1999, The Gunn Report has combined the winners’ lists from all of the most important award contests (in 2006, this was the top 36 shows TV top 22 shows Print) thus to establish the annual, worldwide league tables for the advertising industry. And it's pretty good news for Australia, and a very few agencies in particular.
Of most interest is that George Patterson Y&R Melbourne's
  • Carlton Draught 'Big Ad'
  • was the third most awarded TV commercial in the world in 2006 (behind Guinness 'Noitulove' and Sony 'Balls'), and Leo Burnett Sydney's McDonalds "Inner Child" is ranked 33; Adidas "Be The Ball" via TBWA\Whybin Auckland was ranked 16th most awarded press campaign (even if it isn't, it's a promo, but hey...); Unfortunately for Lowe Hunt, Sydney it appears their highly awarded Lynxjet campaign seemed to have fallen between the cracks of how The Gunn Report rank work - it would undoubtedly be in the top 5 of all work in the world that was awarded in 2006.
    Fosters Brewing is ranked 13th top advertiser. The Carlton “Made from Beer” campaign is now in its third year and the “Big Ad” instalment has not only consolidated its position as the 2nd largest selling tap beer in the country, it has seen the brand grow by an astonishing 20%.
    Their agency George Patterson Y&R Melbourne is ranked equal 14th in the world in the Agency league (the best ever performance by an Australian agency), Saatchi & Saatchi Sydney is ranked 35th, and Publicis Mojo Australia is equal 45th.
    The Glue Society (Sydney/New York) is ranked 10th in the Director's table and Plaza's Paul Middleditch - director of The Big Ad - is at number 11.
    Australia is placed 8th in the world, our highest ever ranking while New Zealand is ranked 17th.
    Another point of interest is that Australia's Craig Davis, worldwide CD of JWT, has helped bring JWT up to number 4 in the Network rankings (from 9 the year before), behind the Omnicom three: BBDO, DDB and TBWA. It was a big disappointment for Saatchi & Saatchi, slipping from number 4 to number 7.


    Anonymous Anonymous said...

    Kudos to the Big Ad but who needs donald gunn to certify that it has been well awarded?

    (A rather big oversight in Gunn's "mercurial" point system too if Lynx Jet missed out when it was clearly one of the world's most seen and awarded campaigns of 06.)

    Donald Gunn is a sad (and very wealthy) by product of an industry obsessed by side show accolades.

    We can be proud of the ad without his condescendingly telling us it has done quite well.

    Can't we?

    3:26 PM  
    Anonymous Anonymous said...

    Hands up all the top creatives who want to work at GPY&R, the internationally recognised creative hothouse.

    A perfect example of how local knowledge beats global image.

    3:53 PM  
    Anonymous Anonymous said...

    Patts Melb, 14th in the world, best ever for Australia.

    Will we finally see a new CB agency of the year???

    4:23 PM  
    Anonymous Anonymous said...

    They have got to be the best agency in Aust in the last 2 clear water.

    Sorry Saatchi.

    4:26 PM  
    Anonymous Anonymous said...

    Well, baring in mind it's one step closer to Singos now, not me.

    4:27 PM  
    Anonymous Anonymous said...

    Agency of the year, without a doubt. Next year...who knows.

    10:51 AM  
    Anonymous Anonymous said...

    cool. but it didn't sell a can of beer.

    1:06 PM  
    Anonymous Anonymous said...

    Lynx jet should be up there.

    George Patts should sit no.14 (one ad) but you can't possibly win Agency of the Year on creative alone (one ad). You have to actually win / keep business and retain key staff, none of which they seem to be able to do.

    Hands up all the top creatives who want to leave GPY&R (if there are any left)...

    11:30 PM  

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