Tuesday, November 28, 2006


IdeaWorks Brisbane, with creative via its Sydney office, has released the next instalment in its campaign for Supercheap Auto featuring men who “just can’t get enough” of the auto retailer.
The commercial which launches in Australia and New Zealand this week, features a dad who rigs his family Christmas celebration so that he gets almost every gift – all of which are auto accessories.
Earlier ads in the series featured a man whose shed explodes under the weight of his purchases, and another customer who sends his son home from the store in a taxi because there isn’t enough room left in his car.
The campaign has helped generate strong sales for the retailer as well as incredible public support with many people calling and writing to Supercheap Auto’s headquarters to say how much they enjoy the new commercials.
IdeaWorks has also been working with Supercheap Auto to update its logo and print material, as well as redesigning a number of their stores.

Writer: Robin Feiner
Head of Art: Ryan Fallowfield
Creative Director: Jono McCauley
Agency Producer: Norma Johns
Director: Tim Bullock
Production Company: Prodigy
Producer: Suzanne Mallos
DOP: Bob Humphreys
Editor: Craig Wilson, Images Post
Post Production: Cutting Edge


Anonymous Anonymous said...

Had a laugh. Good for a big retailer. Well done.

11:39 PM  
Anonymous Anonymous said...

come on lynchy.
a joke's a joke..

More of this level of show and tell, the less you will attract the advertising world to your site.
bumbs on seats remember.
Keep the site going with quality news and great ad's please.

9:43 AM  
Anonymous Anonymous said...


Easily as good as Clem's Repco stuff. Let's see if they can back it up with some of their other clients.

9:46 AM  
Anonymous Anonymous said...

I've seen this campaign on air. Some of the ads are really good, and in a difficult category. The Christmas one maybe isn't the strongest but as a collection of ads this campaign is strong. Didn't know it was done by Ideaworks though. Has the beast finally woken?

9:59 AM  
Anonymous Anonymous said...

Don't know if it tops Repco, but it's bloody funny. There'll be a heap of crap retail ads on the box this Xmas – this won't be one of them. Nice work Lynchy, this stuff should be on the blog. And Lynchy, ignore 9:43am – out of work "bumb"!

10:49 AM  
Anonymous Anonymous said...

Hey 9:43, Supercheap comment! Dickhead!!

This is good retail. I agree with 9:46, it is as good as Repco.

Will it win much? Probably not.

Is it evidence that that agency is trying to move in the right direction? Yes.

Is it better than a lot of the embarrassing shit that ends up on this blog, fuck yes.

10:55 AM  
Anonymous Anonymous said...

Not bad, really. Better than most of the retail crap at Christmas. At least you get a giggle out of it.

11:06 AM  
Anonymous Anonymous said...

Credit where credit is due. Far from award winning, but I'll be amazed if I see a better xmas reatail ad this year.

11:27 AM  
Anonymous Anonymous said...

What happened to the Catmur story?!?

12:25 PM  
Anonymous Anonymous said...

Oh, okay, there it is.

12:30 PM  
Anonymous Anonymous said...

Yes, I think this counts as good proper advertising. It doesn't matter whether it will win anything and it probably won't even be entered, but that doesn't matter, it's a good ad in a category which rarely gets beyond grim.

It's actually a damn sight better than a lot of stuff which will win awards on thinner ideas but thicker budgets for bigger brands - generally relying heavily on borrowed interest.

3:16 PM  
Anonymous Anonymous said...

Is winning awards all you dicks care about? This is probably the first ad on this blog in ages that has actually been written for an audience.

That's the problem with the majority of you here, you write ads to win awards and stroke your ego's, not to actually sell anything.

Fuck you.

5:34 PM  
Anonymous Anonymous said...

Chill 5:34. In spite of the sheer number of cunts out there in ad land, this ad/campaign seems to be going down ok. People ARE recognising that it's good solid advertising designed to build brand and move product. Designed to win hearts, not awards. But man, awards still have there place.

9:22 AM  
Anonymous Anonymous said...

Sure, retail is tough, but c'mon!
Saw it coming a mile off.

12:33 PM  
Anonymous Anonymous said...

Timmy Bullock rocks my box!!

11:31 AM  

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