Monday, March 19, 2007


In 1956 JWT first invented the ‘Happy Little Vegemites’. Now fifty-one years later, the manic marching troupe makes a comeback to our television screens in a tv spot via JWT Melbourne.
This time however, they appear as though they’ve jumped out of a 50’s television screen and into our modern world.
In the commercial a young boy struggles with homework at his desk. His imagination conjures up the ‘Happy Little Vegemites’ band from the original 1956 Vegemite commercial.
They march through his bedroom door to give him some help and advice. Inspired, he finishes his schoolwork and runs outside to play.
Josh Baker from Sydney Film was chosen for his observational direction and excellent reputation with effects.
The campaign, which launched last night (Sunday 18th March) is backed up with outdoor and instore posters.

Creative Director: Jeremy Wynne
Writer: Nick Weller
Art Director: Phil van Bruchem
Production Company: Sydney Film Company
Director: Josh Baker
Producer: Nicole Crozier
Animation/Post: Fuel
Sound: Phil Kenihan
Sound studio: Front Of House


Anonymous Anonymous said...

Hmm. Nice job, and definitely well handled as to avoid any cheese. good going fellas, and well done again Josh.

3:40 PM  
Anonymous Anonymous said...

Boring! Both in idea and execution. Sorry, but it's true.

5:15 PM  
Anonymous Anonymous said...

Sorry 5.15 but you're wrong - the execution is good.

9:35 PM  
Anonymous Anonymous said...

Good to see Josh Baker made the smooth transition from motion designer to director. There is talent in those genes. Smooth editing and the concept is works.

11:57 PM  
Anonymous Anonymous said...

Think the idea had loads of potential. Nice heritage story. But alas the execution is far too sickly sweet. But hey, I love a bit of cheese with my vegemite. On a toasted bagel. great.

10:57 AM  
Anonymous Anonymous said...

Do you really think Vegemite would accept anything that didn't have smiles from ear to ear? I think it's handled very well despite this.

2:17 PM  
Blogger Captain Obvious said...

Dull x 3 trillion.

3:51 PM  
Anonymous Anonymous said...

It's lazy lethargic creative. just like the kid in the spot. These guys were dealing with an icon. And they soft-cocked out of it. Go back to sleep boys.

12:00 PM  
Anonymous Anonymous said...

Ditto 2:17

2:02 PM  
Anonymous Anonymous said...

You guys are harsh. Let's hear some of your ideas for a Vegemite commercial then. I think this is the best Vegemite Ad I've seen, nice marriage of old and new

4:37 PM  

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