Tuesday, April 17, 2007


A series of ads promoting chocolate milk for 7-Eleven has won the overall and campaign categories for round five of this year’s Siren Awards, making it eligible to be considered for the Gold Siren, to be announced on May 4. The ‘Choc Milkoholics’ spot was written by Andrew Woodhead from Leo Burnett, Melbourne.
Two entries were highly commended in the campaign category. ‘Stay Wake Around Your Mates’ for National Foods, written by Glenn Dalton and George Freckleton from AJF Partnership, Melbourne and the ‘Snowy Mountains Brewery’ written by Ralph van Dijk from agency, Eardrum Sydney.
The winner of the single category was a spot for Domain.com called ‘Parents’ written by Guy Lemberg from Love Communications.
Two ads were highly commended in the single category. They were ‘Space’ for Ikea written by Dav Tabeshfar from 303 Group, Perth and ‘This song goes out to….’ for Curtin Business School, written by Joe Hawkins from Gatecrasher Advertising, Perth.
Winner of the craft category was ‘Shareholder’ for Commercial Radio Australia, written by Ralph van Dijk of Eardrum. The ad was produced by Rod Enright of studio Song Zu.
Three ads were highly commended in the craft category. They were ‘Animal Fall’ for the RSPCA Drought Animal Aid Appeal, written by Doogie Chapman and produced by James Ashton from Risk Sound; ‘Tennis’ for Mrs Mac’s Pies, written by Ron Samuel from Cooch Creative and produced by Marty Braine from Brainestorm Productions and ‘Big Finish’ for Commercial Radio Australia, written by Ralph van Dijk from Eardrum and produced by Paul Le Couteur from Flagstaff Studio.

The Siren Awards breakfast and Siren Masterclass will both be held at The Point, Albert Park in Melbourne featuring John Clarke and Australian comedy duo and top-rating radio personalities, Hamish and Andy.
Commercial Radio Australia is running the events in
association with the Melbourne Advertising and Design Club (MADC).
The Siren Awards breakfast will run from 7.30am to 9.30am and the Masterclass will follow the breakfast, include lunch and finish
with drinks.
Friday May 4, 2007
How Much:
Tickets are on sale at $395 for the breakfast and Masterclass combined and $60 for breakfast only.
For a booking form and more information visit the dedicated website:
or email: info@sirenawards.com.au


Anonymous Anonymous said...

Apart from the snowy mountains brewery the radio talent is extremely poor in all of these ads.

Everything seems way too 'forced' – not sure if its the scripts or the actual talent from the production houses... Australia really needs a kick up the bum.

We haven't come close to producing anything remotely as good as the 42 Below vodka campaign this year...

1:37 PM  
Anonymous Anonymous said...

so I take it you did the vodka ad???

4:16 PM  
Anonymous Anonymous said...

For the record, none of the 'talent' in the Snowy Mountains ads had ever done a voice over before. They were mates and they were doing it for the beer.

7:45 PM  
Anonymous Anonymous said...

Ralph Van Dyjk takes his casting very seriously. It's funny to see the TV Dept squirm when his quote includes a casting fee.

3:40 AM  

Post a Comment

<< Home