2007 MADC FINALISTS

The finalists for the 2007 Melbourne Advertising & Design Club (MADC) Awards were announced at the MADC’s Freaky Friday cocktail party on Friday. With only two months until the MADC Annual Awards, to be held on June 15 at Crown, excitement is running high amongst the talented individuals up for those sparkling medals.
A panel of judges, overseen this year by Paul Catmur, Executive Creative Director, Y&R Australia and New Zealand, reviewed all entries for the Annual Awards which recognise and support the best of creative talent in Melbourne. They reviewed the work of 51 agencies, production houses and design studios across 60 categories.


2007 FINALISTS: AGENCY LEAGUE TABLE:
Publicis Mojo (25)
George Patterson Y&R (24)
Cummins & Partners (9)
DDB (8)
Clemenger BBDO (7)
Leo Burnett (7)
M&C Saatchi (6)
CHE (3)
SEE (3)
The Campaign Palace (2)
Whybin TBWA (2)
AJF Partnership (1)
Grey (1)
Smart (1)



The finalists in the 60 categories are as follows:

The George Patterson Y&R Award for Best Student Entry
· Darren Song for Square One, National Institute of Design
· Darren Song for 2006 Melbourne Art Fair, National Institute of Design

The AudioNET Award for Best Integrated Campaign
· George Patterson Y&R for Cougar, Foster’s Australia
· George Patterson Y&R for Boonanza 2, Foster’s Australia
· Publicis Mojo and Publicis Digital for Stuff History, Nike
· Publicis Mojo and Publicis Digital for Lose Yourself, Tourism Victoria

The sparkimpact Award for Best Ambient/Non Traditional Media
· George Patterson Y&R for Big Warnie, Cricket Australia
· The Campaign Place for Big Hands – Soldier, Target Australia
· Clemenger BBDO Melbourne for Zoning Out, Transport Accident Commission

The MADC Award for Best Ambient/ Non Traditional Media Campaign
· The Campaign Place for Target Big Hands, Target Australia
· Cummins&partners for Kiss It Betadine Paste Ups, Symbion
· Leo Burnett for Pretend Cannes, MADC and Leo Burnett

The Age Award for Best Press Advertisement
· cummins&partners for Surfboard, Virgin Blue
· Whybin\TBWA for Ian Thorpe Retirement, adidas

The Age Award for Best Press Campaign
· Leo Burnett for Chicken Feet/ Hamster/ Beaver, Connex
· Publicis Mojo for Lose Yourself, Tourism Victoria

The Age Award for Best Small Space Press Advertisement
· Publicis Mojo for Maze & Bars, Tourism Victoria

The B&T Award for Best Magazine Advertisement
· Publicis Mojo for The Melbourne Magazine, Tourism Victoria
· DDB Group for Light, Heinz
· DDB Group for Bucket, Heinz

The MADC Award for Best Magazine Campaign
· Publicis Mojo for Lose Yourself, Tourism Victoria
· DDB Group for Heinz Mean Beanz – Bus, Light and Bucket, Heinz

The MADC Award for Best Point of Purchase
· Leo Burnett for Muscle Bike, Suzuki
· cummins&partners for Surfboard, Virgin Blue

The Grey Worldwide Award for Best Outdoor
· SMART for Adicolor, adidas
· Leo Burnett for Chicken Feet, Connex
· Leo Burnett fro Hamster, Connex
· Leo Burnett for Beaver, Connex

The MADC Award for Best Transit
· Publicis Mojo for Books, Avenue Bookstore

The Salmat Award for Best Flat Mail
· CHE for Origami, Mazda Australia
· DDB Group Melbourne for A is for ANZ, ANZ

The Salmat Award for Best Dimensional Mail
· George Patterson Y&R for Mirror Mirror, Cadbury Schweppes
· George Patterson Y&R/Wunderman for Torch Songs, Origin Energy
· Leo Burnett for Implants, Suzuki
· The Heat Group for Paint the Town Red, Red Earth


The DataSend Australia Award for Best Non-Commercial Direct Mail
· CHE for Oaks Day Invite, PR Edge
· cummins&partners for Christmas Tree, Stihl


The Salmat Award for Best Unaddressed Mail
· M&C Saatchi for Sandpaper, ANZ
· M&C Saatchi for Nail, ANZ
· M&C Saatchi for Coin, ANZ


The MADC Awards for Best Direct Response Advertising
· George Patterson Y&R for Big Warnie, Cricket Australia
· George Patterson Y&R for Thai Thai, Yellow Pages
· George Patterson Y&R for Battle of the Tashes, Foster’s Australia
· George Patterson Y&R for Barry Hall Hall, AFL Australia
· cummins&partners for Coin Operated Scientist, MS Australia


The Adstream Award for Best 15 Second Television Commercial
· Publicis Mojo for Stuff History : Massage, Nike
· Publicis Mojo for Stuff History : Training, Nike


The Clemenger BBDO Award for Best 30 Second Television Commercial
· George Patterson Y&R for Tashes, Foster’s Australia
· CHE for Nando Fix, Nando’s
· Publicis Mojo for Stuff History : Training Nike
· Publicis Mojo for Stuff History : Weak Heart, Nike
· Publicis Mojo for Employee of the Month, Nestle
· AJF Partnership for Window Seat, J Boag & Son
· Clemenger BBDO Melbourne for Treadmill, BUPA/HBA
· Whybin\TBWA for Faux Fur, Grosby


The George Patterson Y&R Award for 45+Second Television Commercial
· George Patterson Y&R for Flash Beer, Foster’s Australia
· George Patterson Y&R for Thai Thai, Yellow Pages
· George Patterson Y&R for Imaginary Guide, City of Melbourne
· Publicis Mojo for Rituals – A Summer Classic, Nestle
· Publicis for Stuff History : Brazil, Nike
· Publicis Mojo for Labyrinth, Tourism Victoria
· M&C Saatchi for ANZ, ANZ
· Publicis Mojo for Alex Jesaulenko, Toyota
· Publicis Mojo for Malcolm Blight, Toyota
· Grey Worldwide for Reconstruction, Transport Accident Commission
· DDB Group for Secure, ANZ
· George Patterson Y&R for Invisiblness, Foster’s Australia

The Flagstaff Studios Award for Best Television Campaign
· George Patterson Y&R for Big Warnie, Cricket Australia
· George Patterson Y&R for Cougar, Foster’s Australia
· George Patterson Y&R for Barry Hall Hall, AFL Australia
· Publicis Mojo for Stuff History, Nike


The DubSat Award for Best Cinema Commercial
· George Patterson Y&R for Flash Beer, Foster’s Australia
· Publicis Mojo for Rituals – A Summer Classic, Nestle
· Publicis Mojo for Labyrinth, Tourism Victoria
· cummins&partners for Chainsaw Massacre, Stihl


The Adstream Award for Best 30 Second Radio Commercial
· George Patterson Y&R for Parent Teacher Night, Fosters Australia


The gastoo Award for Best 45+ Second Radio Commercial
· Clemenger BBDO Melbourne for Hoedown, MasterFoods/ Snickers
· George Patterson Y&R for Deep Voice, Fosters Australia


The AudioNET Award for Best Radio Campaign
· George Patterson Y&R for Carlton Draught Brand, Fosters Australia


The AudioNET Award for Best Community Service/Charity Advertisement
· George Patterson Y&R for Black Balloons, Victorian Government
· M&C Saatchi for Dog sniffing man, RSPCA
· Clemenger BBDO Melbourne for Superhero, Australian Childhood Foundation
· M&C Saatchi for Animal Fall, RSPCA


The Tribal DDB Award for Best Consumer Site
· NetX for Virgin Atlantic suite experience, Virgin Atlantic
· Reactive Media for ROTHELOWMAN Website, ROTHELOWMAN Architects
· David Trewern Design for The All New Honda CR-V website, Honda Australia
· Reactive Media for Global Corporate Challenge web site, Global Corporate Challenge
· George Patterson Y&R for Barry Hall Hall, AFL
· Visual Jazz for Navy Lifestyle, Defence Force Recruiting
· Igloo for Igloo INCUBATOR online, Igloo
· Publicis Digital for Coke ‘Mother’ Website, Coke
· Publicis Digital for Tourism Victoria – Daylesford Fairytale, Tourism Victoria
· Igloo for Maddison Architects, Maddison Architects
· Tundra for Yogo Alley 2, National Foods
· Tundra for Gorman, Gorman Industries
· DDB Melbourne Group/Tribal DDB Melbourne for Home At Yello, Sensis
· DDB Melbourne Group/ Tribal DDB Melbourne for Visit Victoria Adventure Microsite, Tourism Victoria
· SEE for BMW e-nthusiast, BMW Group Australia
· Sputnik Agency for MieleGallery.com.au, Miele Australia
· Sputnik Agency for MC SQUARED, World Vision
· BLUE Digital for Chant For Your Army, Wolf Blass
· BLUE Digital for Thief, Mercendes-Benz


The MADC Award for Best CDRom, DVD or Installation/ Presentation
· Visual Jazz for Officer CDRom, Defence Force Recruiting
· SEE for ClubNab Experience, NAB


The MADC Award for Best Digital Advertisement
· cummins&partners for Room Service, Aussie Bodies
· Sputnik Agency for UKNone viral, STA Travel/Visit Britain


The Tribal DDB Award for Best Digital Campaign
· George Patterson Y&R for Boags Tester Reserve, Boags
· Cummins&partners for Cock Puppets, Marie Stopes International
· Cummins&partners for The Office, Virgin Blue
· Publicis Digital for Nike Stuff History, Nike
· Publicis Digital for Tourism Victoria – Lose Yourself, Tourism Victoria
· SEE for Make Your Own Socceroos Ad, NAB
· Publicis Digital for HP Fuel Efficiency, Hewlett Packard
· DDB Melbourne Group/ Tribal DDB Melbourne for Sensis Greening Australia, Sensis
· BLUE Digital for Starburst Big Brother, MasterFoods


The K.W. Doggett Fine Paper Award for Best Packaging Design
· Davidson Design for Carlton Portfolio, Foster’s Group
· Paper Stone Scissors for Peter Alexander Chocolate, The Just Group


The MADC Award for Best Packaging Design – Label Only
· The Playground for Hat Wine label, Shelmerdine Wine
· Hoyne Design for DB24, Tyrrell’s Wines
· Hoyne Design for Strongbow, Foster’s Group Australia
· Perks Design Partners for The Ghan – Sleeper, O’Leary Walker Winemakers



The Chilli Promotions Award for Best Corporate Identity Design
· Qube Konstrukt for State of Design, Lab 3000
· The Co-op for Canvas Restaurant Identity, Canvas Restaurant
· Cornwell Design for Ivy brand identity, Merivale
· R-Co Brand Identity for Tennis Australia, Tennis Australia
· Paper Stone Scissors for Mark Roper Corporate Identity, Mark Roper Photography
· Igloo for Jasper Hotel, Igloo
· emerystudio for Writer Guy Identity, Writer Guy
· Kleimeyer Industries for Kleimeyer Industries – Corporate Identity, Kleimeyer Industries


The KW Doggett Fine Paper Award for Best Brochure, Catalogue, Annual Report or Prospectus Design
· Watts Design for Snowcard Promotion, Spicers Paper
· Square Circle Triangle for Main Drive Kew: Brochure
· Square Circle Triangle for Main Drive Kew: Brochure, Walker Corporation
· Paper Stone Scissors for L’Oreal Melbourne Fashion Festival 2007 Prospectus, L’Oreal Melbourne Fashion Festival
· ERD Design Communications for Spicers Australis Private Watermark Promotion, Spicers Paper
· Three60 for Claude Maus Winter 2006 Catalogue, Claude Maus
· Three60 for fortyfivedownstairs publication, fortyfivedownstairs
· Three60 for KW Doggett Beckett Bookset, KW Doggett Fine Paper


The Southern Colour Award for Best Book Design
· Cornwell Design for Woods Bagot Public #1 Spatial Tactics, Woods Bagot
· Paper Stone Scissors for Peter Alexander Celebrating 20 Years of Sleeping Around, The Just Group
· Igloo for INCUBATOR, Igloo
· ERD Design Communications for Play, and the desire to inform, feed and inspire life, ERD Design Communications


The MADC Award for Best Signage/Environmental Design
· Cornwell Design for Melbourne Prize for Literature, Melbourne Prize Trust
· Cornwell Design for Ivy Hoarding, Merivale
· emerystudio for City of Melbourne Nativity City, City of Melbourne
· Igloo for Jasper Hotel & Kitchen, Jasper Hotel


The Age Award for Best Editorial Design
· Cornwell Design for Woods Bagot Public #1 Spatial Tactics, Woods Bagot
· emerystudio for C&A Magazine, Cement Concrete & Aggregates Australia


The Risk Sound Award for Best Self Promotion Design
· Cornwell Design for Possibility – work of the Cornwell Studio, Cornwell Design
· Paper Stone Scissors for Paper Stone Scissors Calendar Postcards 06, Paper Stone Scissors
· Emerystudio for Writer Guy Identity, Writer Guy
· ERD Design Communications for Play, and the desire to inform, feed and inspire life, ERD Design Communications
· Paper Stone Scissors for Paper Stone Scissors Promo 07, Paper Stone Scissors
· Lemonade for Lemonade Collateral, Lemonade


The MADC Award for Best Miscellaneous Design
· Three60 for KW Doggett Bookset, KW Doggett Fine Paper


The Eckersleys Award for Best Illustration
· Qube Konstrukt for Next Wave Festival, Next Wave
· Ana Bagayan, Publicis Mojo for Lavendar, Spa & Lake, Tourism Victoria


The Heaven Pictures Award for Best Art Direction
· Richard Walker, Leo Burnett for Beaver, Connex
· Selena McKenzie & Toby Moore, Publicis Mojo for Maze, Walking Tours & Typotecture, Tourism Victoria
· Qube Konstrukt for Next Wave Festival, Next Wave


The Eckersleys Award for Best Typography
· Peter Watts, Watts Design for Snowcard font, Spicers Paper
· Niels Oltijen & Stephen Banham, Letterbox for Publicis Mojo, Typotecture & Invitation, Tourism Victoria
· Paper Stone Scissors for 20 Years of Sleeping Around, Peter Alexander


The Exit Films Award for Best Photography
· Stuart Crossett, Stuart Crossett Photography for The Campaign Palace, Origin Energy, Origen Energy


The LOOK Award for Best Photography Campaign
· Marcus Struzina for Hoyne Design, Bolinda Icon Series, Bolinda Publishing
· Juliet Taylor, Juliet Productions for BMW, TELSTRA BIGPOND_VANS, Telstra Bigpond


The activemotion Award for Best Original Music
· Dare Music for CHE Brisbane, Tourism Queensland 2007, Tourism Queensland
· Level Two Music for George Patterson Y&R, Speediness, Cougar
· Level Two Music for J Walter Thompson, Mantra, Kellogg’s


The George Patterson Y&R Award for Best Soundtrack
· Level Two Music for Gusto Music for Publicis Mojo, Rituals, Nestle
· Level Two Music for cummins&partners, Don’t Hold Back, Connex
· Level Two Music for Publicis Mojo, Labyrinth, Tourism Victoria


The Australian Caption Centre Award for Best Film Direction
· Garth Davis, Anonymous Content for McCann-Erickson San Francisco, XBOX Cops and Robbers, Microsoft
· Garth David, Anonymous Content at Independent for MOTHER – London, BOOTS ‘Summer Rush’, BOOTS UK
· Glendyn Ivin, Exit Flims for Publicis Mojo Melbourne, Labyrinth, Tourism Victoria
· Patrick Hughes, @radical.media for DraftFCB, Dress For It, Honda
· Glendyn Ivin, Exit Films for JWT Sydney, Mantra, Kellogg’s
· Mark Molloy, Exit Films for Clemenger BBDO, Superhero, Australian Childhood Foundation
· Mark Molloy, Exit Films for cummins&partners, Don’t Hold Back, Connex
· Mark Molloy, Exit Films for George Patterson Y&R, Black Balloons, Sustainability Victoria
· Mark Molloy, Soft Citizen for BenSimon Byrne, Guatemala, Panasonic


The MADC Award for Best Cinematography
· Greig Fraser, Anonymous Content for McCann-Erickson San Francisco, XBOX Cops and Robbers, Microsoft


The activemotion Award for Best Post Production Special Effects
· Iloura for George Patterson Y&R, Black Balloons, Victorian Government
· XYZ Studios for AGIdeas, The Design Foundation


The MADC Award for Best Animation
· Iloura for Publicis Mojo NZ, The chips are down, Bluebird Foods
· Iloura for Dentsu Inc (Taiwan), Petrol – Mosquito, Ho Tai Motor Taiwan


The gasinc Award for Best Editing
· Michael Houlahan, MRPPP for Cummins&partners, Massacre, Stihl
· Michael Houlahan, MRPPP for Frontier Advertising, Bi-Polar, Beyond Blue
· Rohan Zerna for cummins&partners, Don’t Hold Back, Connex


To purchase tickets and for more information on MADC and the Annual Advertising Award Show, visit http://www.madc.com.au/ or contact:

Susan Swann
sparkimpact
P: (03) 9693 5542
E: susan.swann@sparkimpact.com.au

Nicole Rose
Melbourne Advertising and Design Club (MADC) P: (03) 9645 6550
E: info@wsm.com.au