Monday, April 02, 2007


Yahoo!7 today officially launched its Big Shot in Cannes competition to the Australian creative community, offering the chance to win a trip to the Cannes Lions Advertising Festival by creating an online video public service announcement with a ‘green’ theme. All campaigns must be designed to raise awareness of worthy environmental issues and causes with potential topics including water conservation, climate change, animal protection, desertification, and renewable energy.
The competition presents an opportunity to all those eager to take advantage of the power of social media and user generated content to highlight an important environmental cause. Full details and rules of the contest are available at This initiative has been launched across the United States, France, Hong Kong, India, Italy, Korea, Spain, United Kingdom and Australia and closes on May 7.
Simply submit an online advertisement video onto the exclusive website and drive friends and colleagues to the competition inviting them to give entries a ‘love it’ rating. The top ten submissions worldwide with the most ‘love it’ votes will be evaluated by a stellar panel of top creative judges. Three auspicious and talented individuals will be picked across the nine countries and will win a trip to the Cannes Advertising Festival (airfare and hotel included) with a special presentation at the Festival beginning June 17.
Markus Barnikel, Chief Sales Officer, Yahoo!7 commented: “Yahoo!7 is committed to encouraging and supporting creativity by looking for new ways to keep advertising fresh and engaging. User generated content has been driven by growing consumer demand to view and upload videos online. This Big Shot in Cannes competition will showcase how key messages and environmental issues can be effectively delivered. Yahoo!7’s ongoing goal is to offer advertising professionals an opportunity to gain a better understanding of how people and brands can connect through user generated content.”
Those entering the Big Shot in Cannes competition can submit up to ten entries. No purchase is necessary to enter or win and the competition is open to all those over 21 and legal residents in Australia. For full details go to
Winning entries will feature in the ACT Responsible exhibition, adjacent to the International Advertising Festival in Cannes, which showcases outstanding advertising campaigns that focus on environmental and social responsibility issues.
A distinguished panel of judges from the world's leading advertising agencies will choose three grand prize contest winners. Judges include:
Danny Searle, CD and Deputy Chairman, Clemenger BBDO, Sydney
David Apicella, Chief Creative Officer, Ogilvy & Mather, New York
Jeff Benjamin, VP and Interactive CD, Crispin Porter+Bogusky, Boulder
Susan Credle, EVP, Executive CD and Board Member, BBDO NY
Marie Catherine Dupuy, Vice Chairman and CCO, TBWA Chiat Day Paris
Pete Favat, CCO and Managing Partner, Arnold Worldwide
Jeff Goodby, CEO and Co-Chairman, Goodby Silverstein, USA
Bob Greenberg, Chairman, CEO and Global CCO, R/GA Associates, NYC
Piyush Pandey, Chairman and National CD, Ogilvy & Mather India
Linda Kaplan Thaler, CEO and CCO, The Kaplan Thaler Group, NYC
Mark Waites, Partner, Mother London


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