Thursday, May 31, 2007


AWARD is a non-political, non-profit organisation with but a single idea: the raising of standards in all creative areas. Its charter is to set standards of creative excellence, to promote this concept in the business arena and to educate and inspire the next creative generation.

Any work first published or aired between July 22nd 2006 and July 8th 2007.

AWARD now accepts work that has appeared anywhere in the world, with the following requirements:

A - In all non-craft categories, work must have originated and been completed in Asia, New Zealand or Australia.

B - In craft categories, the work must have been completed by an Asian, New Zealand or Australian supplier, even if originated elsewhere.

The AWARD Chairman of Judges 2007 is Toby Talbot, ECD of DDB New Zealand. Judging panels will be released at next month.

The AWARD Call for Entry website is open until Friday 6th July, 2007.

All entries must be submitted online. Full details are available on the Call for Entries website as a downloadable PDF file provided in English, Chinese, Thai and Japanese.


Anonymous Anonymous said...

Who ended up doing the CFE entry campaign Lynchy?

9:42 AM  
Anonymous Anonymous said...

What's happened to Singo?

11:45 AM  
Anonymous Anonymous said...

Does the concept have to appear on air? Me and my partner (not romantic) Toby recently had a brilliant idea rejected by the client. The animatic isn't the best. Our mate who does all our spec stuff only has Final Cut Pro 95. But I think if you've picked some decent judges this year they should be able to see beyond the hand-held matchbox car crash scene and award us something for sheer genius.

The committee seemed to be happy enough to use spec work for the entry campaign.


12:22 PM  
Anonymous Anonymous said...

I give my right eye to ignore this discrepancy.

12:37 PM  
Anonymous Anonymous said...

I wouldn't give an eye for a D&AD, ONE show or Cannes. What good is an Art Director without an eye? Geez, I mean how silly. Are you guys crazy? Morons!!! I might have given a testicle though but not for Award. What about one hair off my left nut?

1:04 PM  
Anonymous Anonymous said...

From AWARD: DDB sydney did the creative, under steve back as cd on the project.

1:57 PM  
Anonymous Anonymous said...

Nice work Steve and co. I saw the print ad with "right arm" and thought it looked great. And, as a young-ish creative, I would definitely give my right eye, arm, leg or left nut for a pencil (GOLD!!!) at AWARD.

2:52 PM  
Anonymous Anonymous said...

Who are you toby and bec? You are really starting to come across as a couple of twats.

2:57 PM  
Anonymous Anonymous said...

Show us your work t&b? Dickheads.

3:00 PM  
Anonymous Anonymous said...

What would you give to win?

If you've done a campaign, I believe the answer is about two hundred and eighty fucking bucks.

3:45 PM  
Anonymous Anonymous said...

He hasn't seen the 'worth the pain' work by any chance has he?

4:44 PM  
Anonymous Anonymous said...

My partner and I worked on some concepts for the AWARD CFE brief, but considering how high the bar is set for AWARD itself we assumed the same for our work and deemed it not worthy. How wrong we were!

No slight on the guys at DDB, because it's clear the issue lies with AWARD. The call for entries should be a reflection of the awards themselves.It is incredibly difficult to pick up gold at AWARD, which makes it pretty fucking tough for a regional.
(How many pieces of work have you seen pick up gold overseas, yet fail to do the same at AWARD?)

C'mon guys. Pull the favours you know you can, park some decent $$ behind production and make the CFE an actual creative opportunity.
It'll do wonders for the credibility of the show.

5:09 PM  
Anonymous Anonymous said...

Was that Dan Moth's angelic voice at the end?

7:55 PM  
Anonymous Anonymous said...

yes 2.57 is right.

i hope "T&Bs" double sided door-drops are better than their jokes.

2:58 AM  
Anonymous Anonymous said...

This 'anonymous' character is pissing me off. I'm sick of his two-bit opinions.

10:26 PM  
Anonymous Anonymous said...

like it, well done. got the poster which is the same as this viral but hope they've done more than just this one execution. violence, always the best isn't it.

5:29 PM  
Anonymous Anonymous said...

I reckon the animation is just OK. And when your execution is just OK, you'd want your insight to be pretty riveting, which this isn't. It's really just bringing a colloquialism to life. It's average, which is a shame. Because it is pretty much the plum brief. It's the only brief you get where you can legitimately claim your audience is the creative community.

8:40 AM  
Anonymous Anonymous said...

just goes to show, good execution cant mask something without an idea.

11:49 AM  
Anonymous Anonymous said...

'toby and bec' is a bored troll. quite funny tho.

3:39 PM  
Anonymous Anonymous said...

Quite apart from the fact that it starts playing everytime I load the main page of this blog (which is really annoying) I really can't begin to understand how AWARD thought this would 'go viral'.

11:12 PM  
Blogger CB said...

11:12... Oops, forgot to delete Auto Play code... now fixed.

1:39 AM  
Anonymous Anonymous said...

Come on guys it's yet another "what would you do to win" idea. It's not original, and it's not great. At this very moment there's another two very similar ideas out there for other shows. "Worth the pain" for YoungGuns and "Make sure it was worth it" for The Work 07. And that's only in Asia-Pacific. Imagine how many times this idea's been done around the world for regional award shows. My commiserations to everyone wasting their time on the AWARD CFE brief and has to see this recycled crap getting up. The interesting thing is that one creative worked on all three campaigns (AWARD, YoungGuns and The Work 07). Coincidence?

6:04 PM  

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