MARKETFORCE CREATES LOW BUDGET CAMPAIGN FOR WA BLIND ASSOCIATION
Marketforce, Perth has put to air a series of low budget, pro bono spots for the WA Blind Association.
Creative Director: Andrew Tinning
Creatives Team: Andrew Tinning, Tom Wilson , Maisen Hall
Suit: Gavin Bain
Sound: Brad Habib @ Double G.
Agency Producer: Nicole Beer
posted by CB @ 10:27 PM
28 Comments:
Not bad. Not bad at all.
Nice one, simple idea, well written.
What a great, simple idea. I'm jealous. Proof that you don't need a massive budget to do an awesome ad.
Great work. Love it. Best thing i've seen on here in a long time. Congrats.
Nice idea, but ugly.
That is quality. Well done Tinning and co. Bastards.
You serious? that was poo
great stuff. well done all.
Well done. Lovely simple idea.
Very nice, well done.
Come on. There is more than 10 people working at Marketforce. More gushy comments please.
Would work better as radio.
Absolutely awesome. well fucking done.
2.29 & 6.21 are blind.
really nice idea. I liked watching the first one but why did they do the other two? no real need. using the same twist with nearly identical copy three times just makes it weaker.
but it is still cool. nice work, guys
this is fucking great, and i work in sydney, not perth
david, it's called a campaign.
Aren't blind people funny.
Good thinking. For me that's what we should all be about, it's not about trying to do a big blockbuster but to use the power of an idea to make a small budget big. That is why we add value, that's what we deserve to be paid for. Any twat can write a big budget thing and impress with execution. It takes a thinker to do this and I like it. Goodonya.
David. (4.12)
Traditionally the single entry award categories for public service and charity are pretty full - given pro bonos are expensive for the agency to produce. Mr Tinning has cleverly created the opportunity to submit a campaign to the less competitive campaign category, avoiding competitors and hopefully scooping even more awards for his heaving mantlepiece in the process.
As someome who us bliind, I cab say I sm truly offendwd by those asd. WOOF. Amd so is mu dog.
Wow thats fantastic! A really simple idea but it drives the point home.
This campaign illustrates why Perth creatives tend to do well wherever they go in the world.
It helps when your formative years are spent learning to do a lot with very little.
8.03, what you said may be true, except one of these guys "formative years" were spent in NZ and another was my Award school tutor in Sydney. (How's is going Tom?) It's just about coming up with a good idea wherever you are. Well done guys. It's a good campaign... Bastards.
I really can't see this winning any awards.
But that's because I'm blind!
Great stuff!
Who said that!?
Ho and hum.
I find these ads patronising at best, offensive at worst. They treat blind people like fuckwits.
This is a good campaign. It is not brillant but in comparsion to the other crap on TV it seems so. TV advertising in this country is at an all time low.
Most scripts are fucked before they reach a director. Lowered client expectations (most clients only watch the TVCs that are on TV) research, a lack of trust and the fact that you seldom get to present directly to the person who has the final say.
The best work entertains as it communicates; it makes you forget that you are watching an ad.
Clients need to be reminded that marketers watch ads differently from punters.
In general people hate ads and right now who can blame them?
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