Sunday, May 27, 2007

MARKETFORCE CREATES LOW BUDGET CAMPAIGN FOR WA BLIND ASSOCIATION




Marketforce, Perth has put to air a series of low budget, pro bono spots for the WA Blind Association.

Creative Director: Andrew Tinning
Creatives Team: Andrew Tinning, Tom Wilson , Maisen Hall
Suit: Gavin Bain
Sound: Brad Habib @ Double G.
Agency Producer: Nicole Beer

28 Comments:

Anonymous Anonymous said...

Not bad. Not bad at all.

9:18 AM  
Anonymous Anonymous said...

Nice one, simple idea, well written.

10:14 AM  
Anonymous Anonymous said...

What a great, simple idea. I'm jealous. Proof that you don't need a massive budget to do an awesome ad.

11:38 AM  
Anonymous Anonymous said...

Great work. Love it. Best thing i've seen on here in a long time. Congrats.

12:50 PM  
Anonymous Anonymous said...

Nice idea, but ugly.

1:53 PM  
Anonymous Anonymous said...

That is quality. Well done Tinning and co. Bastards.

2:03 PM  
Anonymous Anonymous said...

You serious? that was poo

2:29 PM  
Anonymous Anonymous said...

great stuff. well done all.

2:32 PM  
Anonymous Anonymous said...

Well done. Lovely simple idea.

3:30 PM  
Anonymous Anonymous said...

Very nice, well done.

4:11 PM  
Anonymous Anonymous said...

Come on. There is more than 10 people working at Marketforce. More gushy comments please.

6:21 PM  
Anonymous Anonymous said...

Would work better as radio.

7:57 PM  
Anonymous Anonymous said...

Absolutely awesome. well fucking done.

2.29 & 6.21 are blind.

10:20 PM  
Blogger david said...

really nice idea. I liked watching the first one but why did they do the other two? no real need. using the same twist with nearly identical copy three times just makes it weaker.

but it is still cool. nice work, guys

4:12 AM  
Anonymous Anonymous said...

this is fucking great, and i work in sydney, not perth

9:57 AM  
Anonymous Anonymous said...

david, it's called a campaign.

10:36 AM  
Anonymous Anonymous said...

Aren't blind people funny.

11:41 AM  
Anonymous Anonymous said...

Good thinking. For me that's what we should all be about, it's not about trying to do a big blockbuster but to use the power of an idea to make a small budget big. That is why we add value, that's what we deserve to be paid for. Any twat can write a big budget thing and impress with execution. It takes a thinker to do this and I like it. Goodonya.

11:44 AM  
Anonymous Anonymous said...

David. (4.12)
Traditionally the single entry award categories for public service and charity are pretty full - given pro bonos are expensive for the agency to produce. Mr Tinning has cleverly created the opportunity to submit a campaign to the less competitive campaign category, avoiding competitors and hopefully scooping even more awards for his heaving mantlepiece in the process.

2:04 PM  
Anonymous Anonymous said...

As someome who us bliind, I cab say I sm truly offendwd by those asd. WOOF. Amd so is mu dog.

2:09 PM  
Anonymous Anonymous said...

Wow thats fantastic! A really simple idea but it drives the point home.

4:44 PM  
Anonymous Anonymous said...

This campaign illustrates why Perth creatives tend to do well wherever they go in the world.

It helps when your formative years are spent learning to do a lot with very little.

8:03 PM  
Anonymous Anonymous said...

8.03, what you said may be true, except one of these guys "formative years" were spent in NZ and another was my Award school tutor in Sydney. (How's is going Tom?) It's just about coming up with a good idea wherever you are. Well done guys. It's a good campaign... Bastards.

2:00 PM  
Anonymous Anonymous said...

I really can't see this winning any awards.

But that's because I'm blind!

Great stuff!

2:38 PM  
Anonymous Anonymous said...

Who said that!?

2:39 PM  
Anonymous Anonymous said...

Ho and hum.

10:59 PM  
Anonymous Anonymous said...

I find these ads patronising at best, offensive at worst. They treat blind people like fuckwits.

1:36 PM  
Anonymous Anonymous said...

This is a good campaign. It is not brillant but in comparsion to the other crap on TV it seems so. TV advertising in this country is at an all time low.

Most scripts are fucked before they reach a director. Lowered client expectations (most clients only watch the TVCs that are on TV) research, a lack of trust and the fact that you seldom get to present directly to the person who has the final say.

The best work entertains as it communicates; it makes you forget that you are watching an ad.

Clients need to be reminded that marketers watch ads differently from punters.

In general people hate ads and right now who can blame them?

1:40 PM  

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