Monday, May 28, 2007

FOUR 'N' TWENTY: EVERY HUNGRY MAN FOR HIMSELF


Clemenger BBDO, Melbourne has put to air a
  • new spot
  • promoting the Four 'N' Twenty Hungry Man pie aimed at blue collar blokes under 30.

    Creative Director: James McGrath
    Creative Team: Tom Martin & Julian Schreiber
    Agency Producer: Sevda Cemo
    Strategy Planner: Michael Hyde
    Director: Tony Rogers
    Producer: Jenny Livingston
    Production Company: Renegade Films
    Sound House: Flagstaff
    Sound Engineer: Stevo Williams
    Editor: Richard Hamer
    Post-Production House: Complete Post

    29 Comments:

    Anonymous Anonymous said...

    stinker

    9:20 PM  
    Anonymous Anonymous said...

    nah, not a stinker, but certainly not memorable.

    10:12 PM  
    Anonymous Anonymous said...

    Cattle were slaughtered for that ad.

    What a waste of bovine life.

    10:52 PM  
    Anonymous Anonymous said...

    Is it just me or were we expecting big things?

    9:57 AM  
    Anonymous Anonymous said...

    weak

    10:27 AM  
    Anonymous Anonymous said...

    hahaaaaahaaaa. Nice one Tony!

    10:31 AM  
    Anonymous Anonymous said...

    almost almost almost almost funny

    11:12 AM  
    Anonymous Anonymous said...

    the old ads were bona fide classics i reckon. tough to follow them.

    'wouldn't have a clue by the look of them.'

    he he. it's funny because the other guys are drinking wine like admen.

    11:29 AM  
    Anonymous Anonymous said...

    There must be more convincing ways to dramatise the concept of a man absorbed in eating a pie. This idea's a bit lazy.

    12:37 PM  
    Anonymous toby and Bec said...

    A pie is a really powerful metaphor for an ad.

    You need that light, crispy outer to get you salivating before you bite into what you hope will be a juicy, meaty middle.

    Great crust, guys, but we got gristle.

    Still, it filled a (30 second) hole.

    T

    1:19 PM  
    Anonymous Anonymous said...

    how come ALL tony's spots look exactly the same???

    2:15 PM  
    Anonymous Anonymous said...

    I like it. It's not great, but it's charming.

    4:01 PM  
    Anonymous Anonymous said...

    more advertisng 'indigestion'...
    quick hand me the mylanta!

    5:39 PM  
    Anonymous Anonymous said...

    ...Reckon those new fancy Clemenger recruits know what they're doin...not by the look of them!

    5:41 PM  
    Anonymous Dominator said...

    Still, better than HarvesTED.

    Am i allowed to say that?

    6:22 PM  
    Anonymous Anonymous said...

    I loved the tagline. hated the ad.

    sorry tony. normally love your work.

    6:40 PM  
    Anonymous Anonymous said...

    Funny

    8:57 PM  
    Anonymous Anonymous said...

    dogwipe

    12:07 AM  
    Anonymous Anonymous said...

    It made me laugh. really simple and cute.

    8:44 AM  
    Anonymous Anonymous said...

    Hey Tommy!!! Not bad. I saw it on tv Sunday night and liked it.

    9:12 AM  
    Anonymous Anonymous said...

    What a bunch of jealous chuntz! At least this spot has an idea.

    10:00 AM  
    Anonymous Anonymous said...

    That's a really nasty thing to do to a mate. I hate it because of that. I reckon tradies will hate it too.

    3:04 PM  
    Anonymous Anonymous said...

    60% worse than the earlier 4 and twenty ads.

    which makes it poo!

    10:53 PM  
    Anonymous Anonymous said...

    Why blame Tony. The script sucks.
    Well maybe the casting is a bit crap too. The needy bloke is a bit too nice. A bit too clean cut. Sholud've been darker to be funnier.

    But in basic terms it makes mateship a false concept..and the Pie eater a sad loner.

    Way to stuff up an iconic brand guys.

    11:31 AM  
    Anonymous Anonymous said...

    OOOH, WOW another great piece of work from "the new Patts". Let's all congratulate all the new kids at Clems and make them feel wanted.
    Congratulations kids.

    11:33 AM  
    Anonymous Anonymous said...

    Okay. Not especially good or bad. Just an ad. But then, But then, the earlier ads in the campaign weren't classics by any means - good, but far from great. Good solid old Clems stuff.

    9:58 PM  
    Anonymous Anonymous said...

    Wow! Those pies must sure be delicious if he didn't answer his phone.

    4:50 PM  
    Anonymous Anonymous said...

    Why do ad people think that tradies have to have dirt on them? Have they ever met a tradie? They generally don't have dirt on them, as a rule.

    9:37 AM  
    Anonymous Anonymous said...

    In light of the trail of blogs at the top of the page, this planner must have been a fucking genious.

    Good thing he's getting paid more than the creatives. He's worth it.

    10:14 PM  

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