Saturday, May 19, 2007


As part of Reckitt Benckiser’s relaunch of Nurofen, Euro Euro RSCG Sydney has created a
  • new commercial
  • that went to air this week. It features a nubile young jewellery thief engaged in a high-class burglary with the ad demonstrating the effectiveness of Nurofen Plus in tackling severe back pain.
    Says Euro ECD, Rowan Dean: "We not only wanted to give the product an elite positioning, but we wanted to use humour and suspense for cut-through and engagement. As with our recent Wedding commercial for Nurofen, we believe we have redefined what has up until now been a very predictable category."

    Client: Reckitt Benckiser
    Agency: Euro RSCG
    Creative Director: Rowan Dean
    Account Director: Andrew Knox
    Production Company: Filmgraphics


    Anonymous Anonymous said...

    Im pretty sure this is a frame for frame imitation of a few films ive seen before.

    2:50 PM  
    Anonymous Anonymous said...

    A little tip:

    Next time you 'want to use humour and suspense'... try using some humour and suspense.

    Hey, here's another one:

    Next time a team comes up with the old 'cat burglar sneaking through the laser beams to steal a priceless diamond only to...' idea, tell them to come up with something better. Cos it ain't hard.

    4:22 PM  
    Anonymous Anonymous said... catch an old idea.

    5:04 PM  
    Anonymous Anonymous said...

    Certainly familiar.

    6:40 PM  
    Anonymous Anonymous said...

    try harder. or maybe you tried to hard.

    10:59 AM  
    Anonymous Anonymous said...

    I can hope the "creatives" are donating their salaries to charity

    3:56 PM  
    Anonymous Anonymous said...

    Well, the womenfolk at my place got a good laugh out of the gratuitous botty shot.

    6:45 PM  
    Anonymous Anonymous said...

    Was the creative director really commenting on the same ad I clicked through to watch?

    9:38 PM  

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