NUROFEN KNOWS HOW TO CATCH A THIEF WITH A HEADACHE
As part of Reckitt Benckiser’s relaunch of Nurofen, Euro Euro RSCG Sydney has created a
Says Euro ECD, Rowan Dean: "We not only wanted to give the product an elite positioning, but we wanted to use humour and suspense for cut-through and engagement. As with our recent Wedding commercial for Nurofen, we believe we have redefined what has up until now been a very predictable category."
Client: Reckitt Benckiser
Agency: Euro RSCG
Creative Director: Rowan Dean
Account Director: Andrew Knox
Production Company: Filmgraphics
posted by CB @ 9:23 AM
8 Comments:
Im pretty sure this is a frame for frame imitation of a few films ive seen before.
A little tip:
Next time you 'want to use humour and suspense'... try using some humour and suspense.
Hey, here's another one:
Next time a team comes up with the old 'cat burglar sneaking through the laser beams to steal a priceless diamond only to...' idea, tell them to come up with something better. Cos it ain't hard.
...to catch an old idea.
Certainly familiar.
try harder. or maybe you tried to hard.
I can hope the "creatives" are donating their salaries to charity
Well, the womenfolk at my place got a good laugh out of the gratuitous botty shot.
Was the creative director really commenting on the same ad I clicked through to watch?
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