Sunday, May 13, 2007


Outstanding showings from the Leo Burnett network, TBWA\Chiat\Day and DDB Worldwide, Chicago highlighted this evening’s 48th annual international Clio Awards TV/Cinema and Radio awards gala in Miami Beach.
In addition, Saatchi & Saatchi, New York was named 2007 Clio Awards Agency of the Year, and Saatchi & Saatchi Worldwide collected the 2007 Clio Awards Agency Network of the Year honor, as determined by the agency office and network that score the most Clio statue points in all categories for a given year.
Leo Burnett Italia, Milan, Italy took home the Grand Clio in the TV/Cinema category for
  • Underwater World
  • on behalf of client Aqualtis Washing Machine. Leo Burnett, Lisbon, Portugal, also won a Gold Clio for the public service spot “Alzheimers” for client I.A.C. TBWA\Chiat\Day, New York, turned in a strong performance, capturing four Gold, three Silver and two Bronze Clios for TV work on
  • Combos

  • and
  • Skittles
  • .
    The TV commercial “Bag of Smiles” for client Camelot was awarded two Gold Clios (to Abbott Mead Vickers BBDO, London and Studio AKA, London, for animation), as was the spot “Paint” for Sony Bravia (to Academy Productions, London and Fallon London for home entertainment.)
    The Chicago office of DDB Worldwide continued its dazzling track record in Radio, winning 12 of the 16 Clio statues awarded in the category. The agency, which picked up four Gold Clios for Radio work in 2006, this year collected two Gold, five Silver and 5 Bronze Clios for radio spots and campaigns on behalf of Bud Light.
    Australia had a disappointing show, winning only five Bronze Clios in TV/Cinema, all for Craft: Film Graphics won for Direction (National Breast Cancer Centre 'Finding Changes'); Garth Davis @ Exit Films won for Direction (Boots via Mother, London); Fin Design + Effects won for Visual Effects (TAC 'Reconstruction'); Fuel for Visual Effects (Heineken 'Past Experience') and Guillotine for Editing (TAC 'Reconstruction').
    (In addition, Garth Davis from Exit could claim part credit for a Silver Clio won for Editing, for his X-Box commercial via McCann-Erickson, San Francisco.)
    New Zealand also won for Craft: Weta Digital, Wellington won Gold for Visual Effects for Travellers Insurance
  • Snowball
  • via Fallon, Minneapolis and The Sweet Shop won Bronze for Direction (Vodafone 'Live') via Kaspen, Prague.
    The Clio judging process makes it possible for there to be more than one or more Gold, Silver or Bronze winners – or in some cases, no winner at all – within individual categories. With more than 19,300 entries received from around the world, fewer than 3% receive a Clio statue and less than 1% receives a Gold Clio. If judges determine a Gold winner is “best-of-the-best” in its category, they have the opportunity to bestow an even higher honor: the Grand Clio.
    The list of 2007 TV/Cinema and Radio Gold Clio winners is as follows:

    2007 TV/Cinema: 90 Clios awarded (one Grand, 14 Gold, 22 Silver, and 53 Bronze)
    Gold Clio winners in their respective categories:
    • Abbott Mead Vickers BBDO, London, UK, animation, “Bag of Smiles” for Camelot
    • Academy Productions, London, UK, home entertainment, “Paint” for Sony Bravia
    • Bartle Bogle Hegarty, New York, NY, US, cinematography, “Sea of Skin” for Vaseline Brand
    • Fallon London, UK, home entertainment, “Paint” for Sony Bravia
    • Leo Burnett, Lisbon, Portugal, public service, “Alzheimers” for I.A.C.
    • Leo Burnett Italia, Milan, Italy, home furnishings/appliances, “Underwater World” for Aqualtis Washing Machine (also Grand Clio winner)
    • Method, Santa Monica, CA, US, visual effects, “Sears Tools – Arboretum” for Sears
    • PSYOP, New York, NY, US, animation, “Happiness Factory” for Coca-Cola
    • Studio AKA, London, UK, animation, “Bag of Smiles” for Camelot
    • TBWA\Chiat\Day, New York, NY, campaign, “Fever/Heart to Heart/Videogames” for Combos
    • TBWA\Chiat\Day, New York, NY, US, campaign, “Beard/Trade/Leak” for Skittles
    • TBWA\Chiat\Day, New York, NY, US, confections/snacks, “Beard” for Skittles
    • TBWA\Chiat\Day, New York, NY, US, confections/snacks, “Leak” for Skittles
    • Weta Digital Ltd., Wellington, New Zealand, visual effects, “Snowball” for Travelers Insurance

    2007 Radio: 16 Clios awarded (2 Gold, 6 Silver, and 8 Bronze)
    Gold Clio winners in their respective categories:
    • DDB Worldwide, Chicago, IL, US, beverages/alcoholic, “Genius - Mr. Really Big Golf Club Maker” for Bud Light
    • DDB Worldwide, Chicago, IL, US, campaign, “Genius – Mr. Really Loud Cell Phone Guy/Genius - Mr. Really Big Golf Club Maker/Genius - Mr. Hot Dog Eating Contest Contestant” for Bud Light.

    All of these presentations were made tonight at the Jackie Gleason Theater in Miami Beach, FL, during the 2007 Clio Festival. To see the complete list of all Grand, Gold, Silver and Bronze Clio winners in all categories, please visit


    Anonymous Anonymous said...

    Curious what people think:

    Are Clio and Cannes awarding agency of the year on the wrong criteria? At the moment it's all based on numbers. A few people have mastered this game. Erik Vervroegen, Tony Granger and now our friend Leo(this is why Tony hired him) lead the pack. Erik has won agency of the year 4 years in a row at Cannes based primarily on a bevvy of great print ads. Tony and Leo have just done the same at Clio. In fact I think they won with ALL print.

    Yet, when you really go through all the work at Clio, one thing stands out. Our industry is finally headed somewhere else. Content & Contact, Innovative media and Interactive categories are full of all the most interesting work. You'll also notice all the best agencies from the states barely even exist in the print categories anymore.

    If the juries discuss what things get metal in all the categories should they not discuss agency of the year? Instead it comes down to math. Saatchi wins seven Golds in a medium that doesn't much matter on work that didn't really get seen and they win agency of the year. BBH NY, Crispin, 180 Amsterdam, R/GA and George Patts redirect our entire industry with GameKillers, The King, Adidas, Nike+ and Boony but get no recognition beyond a gong.

    It seems a lot of people feel the same way about the worldwide 'award school' competition that is Cannes and Clio. If we changed the criteria for the big one, Agency of the Year, could this help change what agencies focus on and give us less to complain about?

    Just a thought.

    (by the way, I still love a great print ad)

    2:53 PM  
    Anonymous Anonymous said...

    A valid point, and one that Cannes Titanium has tried to solve. Sure, it has largely failed up until now, but it is the right approach. I say scrap agency of the year and go with a Titanium-style gong that awards the most progressive work of the year.

    6:08 PM  
    Anonymous Anonymous said...

    Hass anyoone seen that DDB Syd Cannes reel invite viral? Pheeeeew!!!

    6:13 PM  
    Anonymous Anonymous said...

    Without wanting to be too cynical, but rewarding agencies based on sheer numbers of gongs does encourage huge numbers of entries.

    And entry fees are pretty important to the shows.

    Why do you think emap spent so much money to buy the cannes show?

    8:02 PM  
    Anonymous Anonymous said...


    Fair call. I guess that's the problem with Cannes though. It's all about the green.

    10:29 PM  
    Anonymous Anonymous said...

    Great obversations 2.53 and 8.02.
    When run as businesses in their own right, award shows exist for themselves rather than the industry. That's not to say they don't raise the standard of work, because they do, but if their primary purpose is to make a profit over keeping the industry relevant, they're in catch 22. If they want to increase entries, they have to incentivise it somehow.
    But I'm sure they'll work it out, because if they don't, the shows will get further and further out of step with what's influencing people (the ones who buy stuff), and closer to being irrelevent and out of business.

    I love a great ad in any medium, but they have to reward the agencies that are defining the future, and maybe it's in tandem with the highest point scorers.

    Then again, Rupert Murdoch recently said in an interview that no one knows what's going to define the future with regard to media and advertising. I'm sure the agencies that have a part in creating that future won't need an award to validate their success as they'll have more clients than they can handle.

    Decent awards are still the best advertising for ad agencies though...kind of like shorthand credentials that save time powerpointing.

    That's my thought for a Tuesday anyway.

    9:07 AM  
    Anonymous Anonymous said...

    I think you make a really great point. While print is a still a great medium it is hardly a true measure of any agency of the year today. Except of course those few agencies that have turned it into a cottage industry just for the award shows.

    10:50 AM  

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