Saturday, May 12, 2007


Australia's Leo Premutico, joint ECD at Saatchi & Saatchi New York, collected the Print Grand Clio for the agency's 42 Below Vodka campaign, George Patterson Y&R Melbourne scored a Gold Clio for their VB 'Boony Doll' campaign, and The Glue Society Sydney indirectly won Gold for their work on BBH New York's Axe 'The Gamekillers' campaign at tonight's 48th annual international Clio Awards gala recognizing excellence in Print, Poster, Billboards, Content & Contact, Interactive, Design, Innovative Media and Integrated Campaigns. The event took place at the Jackie Gleason Theater in Miami Beach, and was part of the Clio Festival, taking place May 9-12.
Apart from the Grand Clio, Saatchi & Saatchi NYC won seven Gold Clios for work on behalf of 42 Below Vodka, P&G – Glide Dental Floss and Allume System StuffIt Deluxe.
An ecstatic Premutico said it was a great night for Saatchi's New York, and he was chuffed that 42 Below (the cheeky kiwi brand started by former Saatchi suit Geoff Ross, which he sold to Bacardi late last year for NZ$178m) did so well. He said the new 42 Below work just presented and approved by Bacardi is even better and will get a major run in the US and other markets soon.
Nike was the star client of the evening, with global work out of the US, Netherlands, Argentina, France, Denmark all winning Clio statues. Nike ads were awarded Grand Clios in the Interactive and Innovative Media categories, as well as four Gold Clios in those two and the Billboard category.
The DDB Worldwide network turned in a strong showing, with DDB London receiving four Gold Clios for print and poster work on behalf of Harvey Nichols, DDB Paris landing two Gold Clios for MTV Idol print campaign and media promotions, and TribalDDB being presented with a Gold Clio in Interactive for the Norelco Bodygroom consumer-targeted web site for Philips.
Other significant winners on the night were R/GA, New York, which received the Grand and two Gold Clios for Nike Interactive work; the BBDO network with one Grand (BBDO Argentina for Nike in Innovative Media) and two Gold Clios; 180 Amsterdam, Netherlands with the Grand Clio in Integrated Campaigns (for Adidas); Leo Burnett Chicago with the Grand Clio in the Billboard category for McDonald’s 'Sundial', Miami Ad School (San Francisco, CA, US and Hamburg, Germany campuses) with three Gold Clios, and Crispin Porter + Bogusky, Miami, with two Gold Clios.
The Clio judging process makes it possible for there to be more than one or more Gold, Silver or Bronze winners – or in some cases, no winner at all – within individual categories. With more than 19,300 entries received from around the world, fewer than 3% receive a Clio statue and less than 1% receives a Gold Clio. If judges determine a Gold winner is “best-of-the-best” in its category, they have the opportunity to bestow an even higher honor: the Grand Clio.
To see the complete list of all Grand, Gold, Silver and Bronze Clio winners in all categories, please visit

The Australian winners:

GOLD - Content + Contact
George Patterson Y&R, Melbourne for VB 'Talking Boony'
BRONZE - Innovative Media
George Patterson Y&R, Melbourne for VB 'Talking Boony'
BRONZE - Print - Collateral
M&C Saatchi, Sydney for Australian Red Cross Service 'Blood Box'
BRONZE - Print - Entertainment Promotion
M&C Saatchi, Sydney for San Diego Zoo 'Immigration Form'
BRONZE - Poster Campaign
Saatchi & Saatchi, Sydney for Toyota Lancruiser 'Arctic', 'Aussie', 'Ocean'
BRONZE - Poster Campaign
Smart, Melbourne for Adicolor Footwear 'Blue', 'Pink', 'Yellow'
BRONZE - Innovative Media - Retail Stores
The Campaign Palace, Melbourne for Target Big Toy Sale 'Big Hands'

The Grand and Gold Clio winners:

2007 Billboard: 17 Clios awarded (1 Grand, 3 Gold, 5 Silver, 8 Bronze)
Gold Clio winners in their respective categories:
• Leo Burnett, Chicago, IL, US, retail food, “Sundial” for McDonald’s (also Grand Clio winners)
• Miami Ad School Europe, Hamburg, Germany, student, “Jeep Boy” for Jeep
• VCU Adcenter, Richmond, VA, US, student, “Versatile Options” for U-Haul

2007 Content & Contact: 13 Clios awarded (3 Gold, 5 Silver, 6 Bronze)
Gold Clio winners in their respective categories:
• Crispin Porter + Bogusky, Miami, FL, US, “King Games” for Burger King
• George Paterson Partners, Melbourne, Australia, “Talking Boony” for Victoria Bitter
• JWT, New York, NY, US, “Bold Moves” for Ford

2007 Design: 20 Clios awarded (1 Gold, 6 Silver, 13 Bronze)
Gold Clio winners in their respective categories:
• BBDO, New York, NY, US, environmental design, BBC World Corners – Woman

2007 Innovative Media: 33 Clios awarded (1 Grand, 4 Gold, 9 Silver, 19 Bronze)
Gold Clio winners in their respective categories:
• BBDO Argentina, Buenos Aires, Argentina, corporate/institutional, “Barrio Bonito” for Nike (also Grand Clio winner)
• Miami Ad School, San Francisco, CA, US, student, “Glo-Card” for Williams Electric Co.
• Rethink, Vancouver, British Columbia, Canada, entertainment promotion, “Shelf” for Scupture Biennale
• TBWA\Germany, Berlin, Germany, apparel/fashion, “Fresco” for Adidas

2007 Integrated Campaign: 14 Clios awarded (1 Grand, 3 Gold, 6 Silver, 4 Bronze)
Gold Clio winners in their respective categories:
• 180 Amsterdam, Amsterdam, Netherlands, “Adidas +10” for Adidas (also Grand Clio winners)
• Bartle Bogle Hegarty, New York, NY, US, “The Gamekillers” for Axe Dry
• Crispin Porter + Bogusky, Miami, FL, US, “Wonderful World of the King” for Burger King

2007 Interactive: 23 Clios awarded (1 Grand, 4 Gold, 6 Silver, 12 Bronze)
Gold Clios in their respective categories:
• Framfab, Copenhagen, Sweden, brand building, “Nike Football” for Nike
• R/GA, New York, NY, US, fresh approach, “Nike+” for Nike (also Grand Clio winners)
• R/GA, New York, NY, US, innovative use of technology, “Nike+” for Nike

2007 Poster: 64 Clios awarded (3 Gold, 16 Silver, 45 Bronze)
Gold winners in their respective categories:
• DDB London, London, UK, retail stores, “Balloon” for Harvey Nichols
• DDB London, London, UK, retail stores, “Ice” for Harvey Nichols
• Saatchi & Saatchi, New York, NY, campaign, “My Girlfriend Music/New Sports Car” for P&G – Glide Dental Floss

2007 Print: 118 Clios awarded (1 Grand, 15 Gold, 32 Silver, 70 Bronze)
Gold winners in their respective categories:
• DDB London, London, UK, retail stores, “Balloon” for Harvey Nichols
• DDB London, London, UK, retail stores, “Baseball Catfight” for Harvey Nichols
• DDB Paris, Paris, France, campaign, “Barry White/Nirvana/Bob Markey & the Wailers” for MTV Idol
• DDB Paris, Paris, France, media promotion, “Barry White” for MTV Idol
• F/Nazca Saatchi & Saatchi, São Paulo, Brazil, campaign, “Stamp-Monkeys/Stamp-Sloth/Stamp-Jaguar” for Fundação SOS Mata Atlântica
• Miami Ad School Europe, Hamburg, Germany, student campaign, “Blue/Black/Red” for Steadler Whiteboard Marker
• Saatchi & Saatchi, New York, NY, US, beverages/alcoholic, “Do It Yourself” for 42 Below Vodka
• Saatchi & Saatchi, New York, NY, US, campaign, “Flight Attendant/President Bush/Do It Yourself/Transvestite/Office Party/Blackout/Government Eavesdropping/Bareback Mountain/Sheep/Casino” for 42 Below Vodka (also Grand Clio winner)
• Saatchi & Saatchi, New York, NY, US, campaign, “China/Divorce/Tourist” for Allume Systems – StuffIt Deluxe
• Saatchi & Saatchi, New York, NY, US, campaign, “My Girlfriend/Sleeping Music/Big Night Out/New Sports Car/Manhattan” for P&G – Glide Dental Floss
• Saatchi & Saatchi, New York, NY, US, electronic equipment, “China” for Allume Systems – StuffIt Deluxe
• Saatchi & Saatchi, New York, NY, US, toiletries/pharmaceuticals, “My Girlfriend” for P&G – Glide Dental Floss
• TBWA\Paris, Paris, France, campaign, “Doctor Doctor/Birdy Num Num/Just a Little Prick” for MAPA Protective Gloves
• The Fan Club, Malmö, Sweden, collateral, “How Technical Are You?” for Blekinge Institute of Technology
• Y&R Philippines, Inc., Makati City, Philippines, campaign, “Bullets/Warship/Cross” for Soroptimist


Anonymous Anonymous said...

Go Icaro Doria! I really like your style.

3:53 PM  
Anonymous Anonymous said...

Can we stop with the 'All Hail Premutico' stuff. He is great but not the creator of every ad coming out of Saatchi NY. If I were the teams on this stuff I would seriously be getting the shits because they are all highly talented multi-award winning creatives.

But yes, we should be proud of Leo. He just should get ALL the credit.

6:16 PM  
Anonymous Anonymous said...

Hey, this is a genuine quiestion, but is there a story behind the 42 Below work travelling between NY and NZ?
Do tell, I'm terribly bored.

9:23 PM  
Anonymous Anonymous said...

Anyone know what the monthy fees on 42 below are? Must be pretty good to pay an agency in New York.

11:15 PM  
Anonymous Anonymous said...

As 42 is owned by Bacardi, I would imagine they could afford the Saatchi fees.

9:13 AM  
Anonymous Anonymous said...

The Saathci boys are killing it all over the world at the moment!! How do I get a job there?!?!

9:55 AM  
Anonymous Anonymous said...

There's also a misperception that Leo runs the agency as joint ECD under Tony Granger. ECD is a very different title in NY than it is in Australia. I think you will find that in Australia you would call him a Creative Group Head. There are many, many ECDs at Saatchi NY, of which Leo is one. He's doing a great job, but I agree with 6.16pm, it's just embarrassing and ill informed to give him ALL the credit.

10:18 AM  
Anonymous Anonymous said...


I think you'll find that when Leo and his partner stepped up from just plain old CDs, of which there are many withing the agency, to executive CDs, of which there are only a few, they also took on the duties one would expect of your classic ECD in any country.

I also think you'll find that before Leo and his partner arrived at S&S NY, the agency had a track record of winning only one gong a year or so.

That said, the actual creators of the work have somehow managed to recede into obscurity.

10:16 PM  
Anonymous Anonymous said...

I love the 42 Below print work. Very funny. Beautifully crafted. What I will say, thoughy, is try getting something like that up here in Australia. Any suggestion that drinking alcohol will result in sexual success will fall foul of the industry's self-regulatory body. If only...

8:41 AM  
Anonymous Anonymous said...

you can bag saatchi's, granger, leo and jan but at the end of the day they do great work. sure some of it maybe be for suspect clients and budgets but at least the work is fresh, proactive and pushes us all as creatives alike to do better. kudos to saatchi for all the great scampaigns they have given us.

11:24 AM  
Anonymous Anonymous said...

Agency fees, are you kidding? Lets not BS each other. We all know the scoop here and the system at play. A NY agency does a campaign that only runs once here in some tiny rag at the agencies expense.
Good ads but they should all be enter in the section for "house ads"

11:40 AM  
Anonymous Anonymous said...

9:23, 11:24 and 11:40 - as you obviously have no idea what you are talking about, here are the facts:

The campaign ran last year in the US to help secure distribution for the brand. Which it did - Bacardi bought it for $170m in October. The work also ran in NZ (only because the client loved it so much) and there was a brilliant web component, which is still online:

All this was signed off and paid for by the client - now $170m richer - at 42 Below.

12:34 PM  
Anonymous Anonymous said...

hmmm... this is Saatchis own spin on last year...

"Sometimes money doesn't yield the best creative and that was certainly true in this case whereby 42below vodka paid a creative team at Saatchi & Saatchi with truckloads of vodka instead of money for a campaign that is, indeed, very good and just won a Gold Lion at this year's Cannes for print and outdoor"

Paid in vodka?! Sounds pretty legit to me.

5:36 PM  
Anonymous Anonymous said...

You can run ads in the US for alcohol using sex and excessive consumption? Because you sure as hell can't do it here in New Zealand. Love to see the LAPS (liquor advertising pre-vetting system) approval for that.

5:43 PM  
Anonymous Anonymous said...

Why is it when someone great is responsible for developing more great work, we all try to shit on them? For fuck sake, Leo is the real deal. He created the opportunity and then CD'd the work to be what it is. He deserves a lot of credit for making this work happen. He's the sort of CD anyone would be lucky to work under and he, more than most, goes out of his way to help people get a break. There are too many politicians at the top of our industry so lets just thank fuck that someone with real talent has made their way into a position of influence.

6:23 PM  
Anonymous Anonymous said...

What's a Leo?

And how come everyone in this blog is on a first name basis with it/him/her?

7:49 PM  
Anonymous Anonymous said...

Doh. Maybe I should read the body copy next time and not just look at the ads. (But hey, no one reads body copy, right?)

7:51 PM  
Anonymous Anonymous said...

Why isn't anyone talking about Saatchi's P&G wins... Tide, Crest, Folgers? They count for more than half of what they won. Is it because we would have to congratulate them?

5:38 AM  
Anonymous Anonymous said...

Leo was responsible for Folgers too.

10:58 PM  
Anonymous Anonymous said...

What??! A Clio shortlist and nary an agency from Singapore. What gives?

4:58 PM  

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