Friday, August 10, 2007


On Sunday EnergyAustralia will launch a new campaign via Leo Burnett, Sydney with an environmental message. Created by creative trio: Kate Burt, Kieran Ots and Nils Eberhardt and shot by Steve Ayson of The Sweet Shop, the spot tell the story of a giant who gets smaller the more energy efficient he becomes, therefore reducing the size of his footprint on the environment.

Creative Director: Mark Collis
Writer: Kate Burt
Art Directors: Nils Eberhardt, Kieran Ots
Director: Steve Ayson
Production Company: The Sweet Shop
Agency Producer: Helen Hendry
Producer: Claire Kelly


Anonymous Anonymous said...


4:53 PM  
Anonymous Anonymous said...

Cool spot guys.
Ayson doing some nice stuff.

9:19 AM  
Anonymous Anonymous said...

At first I didn't get that he was getting smaller but it becomes obvious later on, so it's intriguing.

Loving the weird neighbour.

Simple idea executed well.

9:27 AM  
Anonymous Anonymous said...

Simple idea. Nicely done.

9:52 AM  
Anonymous Anonymous said...

Hmmmmmmm not sure about this one.

10:11 AM  
Anonymous Anonymous said...

A simple, single minded, nice idea, plus a modern day fable for what we all should be doing.
Great to see EA still doing their quirky big brand stuff – a lot of personality for a utilities company. I can see the giant idea going gangbusters for them.

agree about the neighbour – nice casting.

12:52 PM  
Anonymous Anonymous said...

Kate is so hot!!

5:57 PM  
Anonymous Anonymous said...

This is a really neat spot.

4:31 PM  

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