Tuesday, September 04, 2007


The Glue Society has been commissioned by the Outdoor Media Association (OMA) to help lift the profile of the industry’s creative awards, now in their third year.
Their appointment follows independent research about the awards’ standing among its target audience – the creative community.
The research, conducted by The Seed, showed low awareness of the outdoor industry’s existing creative awards – known as the ONE (Outdoor, Noticeable and Effective) Awards. However, the creatives who responded were nevertheless supportive of awards programs in general.
OMA Chief Executive Helen Willoughby said the industry was delighted to have the creative talents of the Glue Society on board: “The team at the Glue Society are well known for their innovative thinking and delivery of well-timed, attention seeking campaigns,” Ms Willoughby said.
“We want to draw on those talents to give our outdoor awards that ‘cutting edge’ necessary to make them a ‘must enter’ event on the annual calendars of the creative community.”
Michael Simons, Regional Executive Creative Director for Draft FCB, will continue as the Chair of the judging panel and will help oversee the re-positioning project.
The OMA aims to launch the new look creative awards before the end of the year.


Anonymous Anonymous said...

Krusty poses for trading card photo.

2:22 PM  
Anonymous Anonymous said...

You don't need to be promoting an award for outdoor, you neede to be promoting outdoor!

6:30 PM  
Anonymous Anonymous said...

I really don't think it has anything to do with awards. Creatives will gladly work on any medium and at the end of the day, an award is an award. It doesn't matter if you pull a gold lion for outdoor, DM or even a promotion nowadays. It's really the clients who don't spend money on outdoor as a medium or fuck up any half decent idea with bullshit mandatories.

10:04 PM  

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