Friday, October 19, 2007


MTV Networks Australia in association with Optus and Samsung have launched the 2007 One80 Project with two humorous spots directed by David Jagoda that appeals to anybody who has a good idea for a drama to submit their 180 second pilot and script to ONE80PROJECT.COM.AU
The winner will commissioned to produce a one hour pilot drama for MTV to be screened cross-platform on Broadcast Television, Mobile Phones and the Internet
This year MTV are broadening their message by appealing to the general public and not just industry professionals via a campaign that demonstrates that a good idea can happen to anybody, at anytime.
With a mixture of understated humour and a little schedenfreud, we illustrate this egalitarian notion by showing what happens to a young hair stylist and a security guard when they experience a ‘lightbulb’ moment or an epiphany, at an inappropriate time.

MTV Director, Creative Brand Development: Vanessa Zuppicich
MTV Promo Producer: Kate Davitt
MTV Creative Supervisor: Jen Olver
Production Company: DCN, Sydney
Director and Writer: David Jagoda
Producer: Vashti Rosenberg
DoP: Peter Borosh
Sound Production: Song Zu


Anonymous Anonymous said...

Very very weak. Great opportunity wasted.

8:31 AM  
Anonymous Anonymous said...

Like the moose head touch. fUNNY. Probably the best work Optus has ever done.

11:18 AM  
Anonymous Anonymous said...

Sorry, where's the humor which you promised?

12:16 PM  
Anonymous Anonymous said...

Had a good laugh at the moose as well. Heaps better than the usual crap.

5:40 PM  
Anonymous Anonymous said...

Good one Jagoda. Nice one MTV.

7:42 PM  
Anonymous Anonymous said...

Ummm... Award School would be ashamed.

8:56 PM  
Anonymous Anonymous said...

Best ad in the world? No. Pretty good for a normally crap client - yes very. At least there are no fucking animals singing in this one.

12:25 AM  
Anonymous Anonymous said...

whatever... at the end of the day did anyone recognise what the hell it was for? Nope, I didn't either. something about ideas you get when you look up?

3:08 PM  

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