THE WORK 05 ANNUAL: BBDO AGAIN NETWORK OF THE WORK, SAATCHI SYDNEY AGENCY OF THE WORK

BBDO is again the top performing network in the region based on acceptances to Campaign Brief's annual publication The Work 05.

BBDO has a total of 68 acceptances making it The Network of The Work 05 with Colenso BBDO Auckland (17), BBDO Bangkok (11) and Clemenger BBDO Wellington (10) leading the way.

Saatchi & Saatchi were the next highest ranking network with 55 acceptances.
Saatchi & Saatchi Sydney scored a mammoth 25 acceptances for the network and Saatchi Singapore contributed with 9.

In third place was Ogilvy & Mather with 37. It is worth noting that O&M’s total is solely from their Asian network, with their Australian and New Zealand agencies having a policy of not entering any awards shows. O&M Bangkok with 10 acceptances is their highest ranked agency.

The fourth highest network was DDB with 36 acceptances. DDB Auckland (15), Naga DDB Malaysia (10) and DDB Sydney (8) contributed nearly all their total. Equal fifth network in The Work 05 were JWT and Leo Burnett with 28 acceptances each.

Saatchi & Saatchi Sydney’s record total of 25 acceptances clearly sees them named The Agency of The Work 05. In second place is Colenso BBDO Auckland with 17, followed by third placed DDB Auckland with 15 and fourth placed Publicis Mojo Auckland with 14.

The top performing agencies in the region were:
1. Saatchi & Saatchi Sydney (25)
2. Colenso BBDO Auckland (17)
3. DDB Auckland (15)
4. Publicis Mojo Auckland (14)
5. BBDO Bangkok (11)
=6. Naga DDB Malaysia (10)
=6. O&M Bangkok (10)
=6. Clemenger BBDO Wellington (10)
=9. JWT Bangkok (9)
=9. Saatchi & Saatchi Singapore (9)
=9. McCann-Erickson Singapore (9)

For the past 4 years The Work has compiled the very best advertising from Asia, Australia and New Zealand in a permanent annual record for our region. Acceptances were up 10% on last year due to a 25% increase in entries, mainly from the booming ad markets of India and China.