SAATCHI'S BACKS MIAMI AD SCHOOL'S ASIA CAMPUS LAUNCH
Miami Ad School, the international college for aspiring creatives, is to launch its first Asian campus in Shanghai next year.
The school, which already has branches in the US and Europe, is setting up in China with the help of the country's largest agency, Saatchi & Saatchi, which has agreed to help sponsor the first batch of students and help recruit the first teachers.
The Saatchi & Saatchi Miami Ad School concept has been driven by Saatchis regional boss Jim O'Mahony (who was in Sydney last week) and CB hears premises has already been provided with help from the Chinese government. The school will be headed by creative head and Shanghai MD Peter Soh, who has already flown to Miami to get fully briefed on the concept.