CLIO AWARDS LAUNCHES THIRD ANNUAL FUTURE GOLD: YOUNG CREATIVES PROGRAM

A 24-hour challenge competition for creatives under 33 years old

NEW YORK, January 16, 2006 — The international Clio Awards is now accepting applications for the third annual Future Gold: Young Creatives Program, one of its key initiatives in support of the next generation of advertising creatives.

The global competition affords a dozen young creatives the opportunity to have their work critiqued by award-winning 2006 Clio jury members at the Clio Festival. The 24-hour creative challenge takes place during the 47th international Clio Awards Festival will be held May 13-16, 2006, in Miami Beach, Florida.

“For Clio to exclusively concentrate on today’s advertising and design would be shortsighted. Our commitment is to encourage the development of the next generation of creatives,” said Ami Brophy, executive director, Clio Awards. “Future Gold: Young Creatives Program was established three years ago to offer young creatives a rare opportunity to go from creative brief to presentation in a competitive environment within 24 hours – in other words, to provide a compressed advertising experience.”

Starting today, qualified applicants 33 years of age or under can visit www.ihaveanidea.org/futuregold for complete program details and guidelines, to download the recommendation form to be completed by their Creative Director, and to digitally upload up to six different examples of their print work. Application fee is $50. A team of experienced creatives will review all materials and select 12 applicants that represent the best-of-the-best from across the globe (two participants from each of six world regions).

On April 3, these 12 applicants will be notified by Clio, and arrangements made for them to receive complimentary Clio Passports, granting admission to all Clio Festival events, as well as free lodging for three nights at one of Clio’s host hotels in South Beach, Miami.

On the morning of Sunday, May 14 , they will be paired into six teams and receive a creative brief. They will then have 24 hours to respond and make a preliminary presentation of their work to a panel of official 2006 Clio judges. The judges will provide feedback and select three finalist teams, who will then move on to make their final presentations to the client before Clio Festival delegates on Monday, May 15, at 12:30 pm. The winner will be selected by the client, with an award presented at the Clio Festival on Monday evening.

Getty Images is a sponsor of the Clio Future Gold: Young Creatives program, and will supply all images used in the brief and presentations. Adobe Systems will supply all software used by the participants in developing their presentations.

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About Clio

The 47th international Clio Awards Festival will be held May 13-16, 2006, in Miami Beach, FL. Many exciting events are planned, including the opening night Hall of Fame reception, recognition of the Lifetime Achievement Award honoree, creative workshops and seminars, two awards galas and screenings of the Clio TV Shortlist.

Deadline for Clio Award entry submissions is as follows:
• January 16, 2006 – Entries first appearing between January 1, 2005 and December 31, 2005, all mediums except Content &Contact, Design, Internet, TV: Technique and Student entries.
• February 1, 2006 – Final deadline, entries first appearing between January 1, 2005, and February 1, 2006 for Content & Contact, Design, Internet and TV: Technique.
• March 1, 2006 – Final deadline, entries appearing during the First Quarter of 2006 (January 1, 2006-March 31, 2006), all remaining mediums, deadline for all Student Entries (TV and Print).

For additional information, please visit www.clioawards.com.