ROWE INGEVICS GETS IN THE LOOP

Melbourne based Rowe Ingevics & Partners, founded by Jonathon Rowe and (former The Moult Agency, Sydney CD) Phil Ingevics, has been renamed The Loop Agency, coinciding with the agency’s first anniversary.
Says Rowe: “Branding ourselves Rowe Ingevics was sensible at the outset because our names had some meaning in the market. Now we are more established, a moniker that better reflects our business model is appropriate.”
Says Ingevics: “More and more brand building opportunities emerge everyday. We’re about helping brands stay in the loop - from the perspective of changing consumer need states, and what’s actually possible.
“This means about half our revenue is derived from strategic work at both marketing and brand level, and the rest from creative. We pride ourselves on bringing creativity to any business problem a client might encounter.”
Clients include carsales.com.au, Hudsons Coffee, Cheviot Bridge Wines and The Long Flat Wine Company, David Lawrence and Jigsaw fashion labels, Creative Brands, Citrofresh Organic Products, Autopeople Automotive Recruitment and St Vincent’s Institute of Medical Research