CLEMENGER BBDO SYDNEY APPOINTS JULIE PORTER AS NEW STRATEGIC PLANNING DIRECTOR, MIKE DANIELS OFF TO GOODBY

Clemenger BBDO Sydney has hired Julie Porter as Strategic Planning Director from the Planning Director post at M&C Saatchi, Sydney, replacing Mike Daniels, who leaves in three months to join Goodby, Silverstein and Partners in San Francisco.
"We are thrilled to welcome Julie as Strategic Planning Director of Clemenger BBDO Sydney to continue our industry leading work in the planning arena. Julie is committed to providing clients with superior quality strategic thinking which is paramount to the agency culture at CLS. In August last year Clemenger BBDO Sydney was awarded five finalists in the AFA Australian Effectiveness Awards, more than any other agency in the country, finally taking out four awards (one gold, two bronze and best use of media) for Hahn Premium Light, Canadian Club and Campbells V8. This was followed by winning Adnews Agency of the Year for the second year in a row," said Jim Moser, Managing Director of Clemenger BBDO Sydney.
"Mike Daniels has led our planning team extremely well, and with seven exceptional Strategic Planners comprising the department we can proudly boast the strongest Planning offer in the country". Jim added.
"I'm really proud of what we have achieved in the last few years at Clemenger BBDO Sydney and it's hard to leave but I have long wanted to experience working in the U.S. and with the young age of my children, now is the right time. I am excited about the prospect of working at one of the best agencies in the world but I love Australia, and plan to return one day!" said Mike Daniels.
Julie Porter worked in the U.K as a Clinical Psychologist before joining Ogilvy & Mather London as a planner working on Guinness and Glaxo Smith Kline. During this time Julie worked directly with Andrew Robertson (President and Chief Executive Officer of BBDO Worldwide) and Cilla Snowball (Chairman of Abbott Mead Vickers BBDO). Julie's next move was to creative hotshop, Gold Greenlees Trott to provide strategic leadership on all government business.
In 1992 Julie joined AMV BBDO in London as Board Account Planner where she worked on the Volvo Car Corps, Anti Smoking and Yellow Pages accounts. Her responsibilities at AMV also included training and personal development on behalf of the newly created Account Planning Group (APG).
In 1997 Julie set up her own creative thinking consultancy, working for agencies such as Leo Burnett in U.S and Europe and also developed and delivered a global communications training course for all the Brand Managers at Unilever.
In 2004 Julie and her family moved to Sydney where she took up the position of Strategic Planning Director at M&C Saatchi. Clients during this period include Tourism Australia (Julie was the Planner on the pitch), Optus, Tip Top Bakeries and Qantas. In addition her key responsibilities have been new business and internal training and development.
With minimal change in five years, Clemenger BBDO Sydney's extremely solid Management Team comprises: Jim Moser - Managing Director, Danny Searle - Creative Director, Julie Porter - Planning Director, Marianne Bess - Client Service Director, Craig McCann - Creative Services Director and Wayne McPhee - Financial Director.
Julie Porter will join the Clemenger BBDO Sydney team in July 2006.