Friday, April 21, 2006

ONLY GIRLS GET IT: NEW SPOT FOR LIBRA VIA CLEMS MELBOURNE


Clemenger BBDO, Melbourne has put to air a new spot for Libra tampons, another in the series of ads illustrating how dumb guys are.
Creative Team: Josh Robbins and Cameron Hoelter.
Shot by Rey Carlson via Revolver.

83 Comments:

Anonymous Anonymous said...

I don't get it.

10:36 AM  
Anonymous Anonymous said...

It's good that it's a 60. Gives you plenty of time to watch the first 10 seconds, realise it's one of those ads where nothing fucking happens, get up to take a piss, and get back on the couch in time to see the end where it's confirmed that it really WAS one of those ads where nothing fucking happens.

Why would you PR this? Why...?

11:34 AM  
Anonymous Anonymous said...

what the fuck does a man's penis size have to do with tampons?

11:39 AM  
Anonymous Anonymous said...

hehehehehe. NOT FUNNY. Yet another example of how boys writing ads that women are supposed to connect with MAKES NO FUCKING SENSE. Was this SHIT put in research???? With WOMEN in the focus group?

11:43 AM  
Anonymous Anonymous said...

10:36, 11:34 & 11:39

"...a new spot for Libra tampons...illustrating how dumb guys are."

11:45 AM  
Anonymous Anonymous said...

two (extra large) thumbs down!

11:46 AM  
Anonymous Anonymous said...

blokes are dumb. That sentiment is going to make women feel great about this brand. Well done. NOT.

11:55 AM  
Anonymous Anonymous said...

Can 11.45 explain it to us dumb guys?

11:57 AM  
Anonymous Anonymous said...

Great point 11:43. Any the spot I do from now on will be researched here on the blog...

11:59 AM  
Anonymous Anonymous said...

hey 11.45... I get what the ad is TRYING to say. It's just that it's fucking mindblowingly boring. Shit, you'd seriously think that people are tied to their chairs and forced to watch the ads. What normal person would seriously willingly sit down and watch that crap for a full minute? DOOMED TO FAIL.

At least we can all rest assured that the 60sec version we were subjected to here will probably never appear on tv, well probably at 4am on WIN TV for 'eligibility' purposes.

12:01 PM  
Anonymous Anonymous said...

To get it you have to make the connection that a man inserts his penis into a woman gaping (and currently bleeding) hole and actually stretches it.

Nice.

12:11 PM  
Anonymous Anonymous said...

Me and my fellow tampons find it hilarious.

12:17 PM  
Anonymous Anonymous said...

Bring back the blue fluid pour.

12:26 PM  
Anonymous Anonymous said...

oh lord. Someone has found a way to make an ad for TAMPONS about dick size!!!!! Maybe this is telling us that everything really IS about dick size!!?

sigh.

12:44 PM  
Anonymous Anonymous said...

Living in an all girl house we found this ad quite amusing. Better than most tampon ads and let's face it most people couldn't give a shit. Us women all know what a tampon is. We don't need advertising to tell us that. It's taking the piss out of men and not alluding to the grossness of periods that the blue liquid ads give us that makes this ad actually worth watching.

12:46 PM  
Anonymous Anonymous said...

does Rey "of sunshine" Carlson have shares in this website, this is worse than that 3 effort which he also directed that was on here a while back. This is one of austrlia best directors... please.....

12:47 PM  
Anonymous Anonymous said...

Hmmm...guys seem to dislike it and girls seem to like it.

Whadda girls know anyway. Pffft.

12:49 PM  
Anonymous Anonymous said...

that's because guys don't want girls to know that everything in their life revolves around the size of their doodle. Funny thing is girls already know!

12:55 PM  
Anonymous Anonymous said...

I only entered this blog to assure myself that I'm not the only one who thinks this ad is a rather pathetic insight to selling tampons. See ya!

12:55 PM  
Anonymous Anonymous said...

12.55 #2. Witcha!

12:56 PM  
Anonymous Anonymous said...

Maybe this spot was meant to increase sales in the male 18-24 demographic? A demographic which they obviously felt had more room for growth?

1:01 PM  
Anonymous Anonymous said...

Nah, this chick doesn't dig it. I don't understand how making guys look dumb is meant to sell tampons.

1:05 PM  
Anonymous Anonymous said...

Saw this the other night with my 13 year old nephew. I thought it was pretty funny and he just shook his head and said "idiot, doesn't he know it's all about the flow". So the clearer message is that NO everything ISN'T about dick size.

1:09 PM  
Anonymous Anonymous said...

not fond of the himbo thing myself. Boys aren't dumb. Sick of advertisers telling me they are.... and the 13 y.o nephew is an illustration.

1:15 PM  
Anonymous Anonymous said...

Oh dear Clemenger. Shame, shame, shame. What do you think you're doing? Not only are you now a complete shell of the great agency you once were but you clearly insist on completely flushing yourselves down the shitter. Get it together Clemenger !

1:47 PM  
Anonymous Anonymous said...

my wife liked it.

1:51 PM  
Anonymous Anonymous said...

on the upside, it makes starburst look ok.

2:04 PM  
Anonymous Anonymous said...

12.11, thanks for the explanation. We didn't understand before.

2:12 PM  
Anonymous Anonymous said...

josh robbins wrote this so it must be good must it?

what is it with this clemenger team ripping stuff off?

first the desperate starburst tango rip off not only bad

and unoriginal but about 8 years late

then the other dude totally ripping off D&AD with

award annual...

dudes! get some original ideas for a change!!!

christ your supposed to be creatives

as for this, well enoughs been said..

2:27 PM  
Anonymous Anonymous said...

I'm gonna leave my steaming vitriol commentary out, because I am a guy and destined to hate this ad. Even if it wins awards and chicks start using tampons every single day.

2:38 PM  
Anonymous Anonymous said...

Here we go again hate for the sake of hate.

It works right up until the guy speaks to the checkout chick. That part was overkill, should have just kept at him posturing smugly.

And I reckon for every guy who "gets it" there a ten dumbs guys who don't.

7 tampons.

Review by:

Opinionated Advertising Knob #257

2:53 PM  
Anonymous Anonymous said...

err..that should read *dumb* (but I really do get it).

Op Knob 257

2:57 PM  
Anonymous Anonymous said...

Survey says...

3:14 PM  
Anonymous Anonymous said...

Computer says...

3:34 PM  
Anonymous Anonymous said...

http://www.corriere.it/Media/Foto/2003/01_Gennaio/03/CRICKET-338.jpg

4:02 PM  
Anonymous Anonymous said...

I thought that Ron Mather was brought it to clean out the agency and give it back some glory? What's up with that? The time is at hand to mop out the entire creative department from top to bottom with hospital grade domestos !!

4:07 PM  
Anonymous Anonymous said...

Are you unemployed 4.07?

4:08 PM  
Anonymous Anonymous said...

4.08 - why do you want to give me a job?

4:13 PM  
Anonymous Anonymous said...

Hey every ad critic in here: It's a good ad.

When I was, i mean, emma, i mean...

Look it's a good ad okay.

I'm heading off to burp, fart and jack off in the dunnies...

4:20 PM  
Anonymous Anonymous said...

Instead of dick sized tampons they should make dick shaped ones.

4:33 PM  
Anonymous Anonymous said...

I'm suprised they don't make a follow up ad where a guy comes in looking for 'mouth tampons' because his girlfriend is bitching so much now that she's on her rags.



shit ad.

4:39 PM  
Anonymous Anonymous said...

geez i didn't think the ad was THAT bad! I reckon it looks good. Not a world stopper but what is out of this country these days? Clems Melb will be back!

4:40 PM  
Anonymous Anonymous said...

You know what, I don't work at Clemenger, but i wouldn't mind working there. Since when were they so crap? They seem to do a shit load better work than most agencies around town, including the one where i am.

Where do you all work? Cos i'm pretty sure the people at any decent agency around town wouldn't be wasting their time on this blog. Like i said, I'll openly admit where i work is pretty shite in comparison to clems and a small handful of agnecy around. But Somebody please give me this long long long list of agencies that are remarkably better in Melbourne.

Are clems kicking it like they were 5 or 10 years ago? Maybe not. But where were patts about 3 or 4 years ago?

4:44 PM  
Anonymous Anonymous said...

4.44pm.......oh please !.....go tell Oprah.

4:49 PM  
Anonymous Anonymous said...

My wife liked it too.

5:33 PM  
Anonymous Anonymous said...

4:33pm, give up your day job and go on New Inventors with that idea. You're a fuckin' genius!

The Hairy Banana

5:50 PM  
Anonymous Anonymous said...

My girlfriend loves it.

6:16 PM  
Anonymous Anonymous said...

a quick English lesson for 2.27.

your supposed to be creatives. Now, who can tell me what is wrong with this sentence? Yes, that's right children. IT'S YOU'RE!!!!! AS IN YOU ARE, AS IN YOU'RE A DUMB FUCK!!!!!!!!

5:52 AM  
Anonymous Anonymous said...

The Hairy banana, how gay.

6:00 PM  
Anonymous Anonymous said...

Let me sum this up. Team trying too hard to be 'breakthrough'. It reeks of Clems Melbourne. The whole department is doing no more than 'hanging on'. It's Clems all over, throw lots of money at an average idea and it will be a well polished turd.

1:14 AM  
Anonymous Anonymous said...

capt america says:

given the degree of difficulty in the catagory and the crap i saw on tv last time i was in australia this spot is pretty damn good.

when and why did downunder become so goddam bitchy??

9:03 AM  
Anonymous Anonymous said...

Why did we become so bitchy?

Because this blog is the only place we can say what we really think. And it's a lot cheaper than therapy.

11:53 AM  
Anonymous Anonymous said...

I think there's been some overly bitchy comments here. It's true to say that both spots (Starburst & Libra) aren't Cannes contenders but they both are a hell of a lot better than the average dross that clients force creatives to come up with. If anything I'd be bitching at both directors, not the creatives. The performances of the woman in the supermarket, and the boy in the bubble are painful to watch. Not believable, yet not comical enough to pull it off. Does anyone else agree with me?

1:46 PM  
Anonymous Anonymous said...

I think people should stop trying desperately to emulate stuff like Klepto-Ernie from the States, which you need brilliant talent and brilliant direction and a very, very intelligent script to pull off... both starburst and libra look like clems are trying to be "world class" without having the fundamentals in place to achieve that.

ordinary script + "avant-garde" treatment = different, but not very good.

2:04 PM  
Anonymous Anonymous said...

1.46:

Starburst is obviously not the sort of client that 'forces the creatives to come up with dross'.

If the client lets you put a naked guy in a bubble, do something more original than putting a naked guy in a bubble. Tango definitely owns the strategy of juicing one's-self.

Seems like a missed opportunity.

3:21 PM  
Anonymous Anonymous said...

I agree with 1.46. Idea seems robust and yet the direction is quite lacking. Not a bad idea.

2:51 AM  
Anonymous Anonymous said...

Simply the wrong director. Should have used a Kiwi.

5:54 PM  
Anonymous Anonymous said...

Every time I look at my son's face I see the face of the man who raped me 6 years ago. My father's best friend

1:49 PM  
Anonymous Anonymous said...

1.49pm, are you sure you're in the right blog? Even though we're all victims of abuse, this is not the official website.

4:20 PM  
Anonymous Anonymous said...

I think Monty Noble from FAME would have worked wonders on a brief like that.

He's a genius.

11:29 AM  
Anonymous Anonymous said...

So the ad wasn't written by women. But, erm, wasn't it approved by one?

12:10 PM  
Blogger anonymous said...

Poo poo.

4:12 PM  
Anonymous Anonymous said...

My mates girlfriend laughed. As far as I know she uses tampons. but hey, there's some things you just don't ask your friends.

10:27 PM  
Anonymous Anonymous said...

Josh Robbins is actually quite talented.

10:08 AM  
Anonymous Anonymous said...

Nice one Mr Hoelter.

-townie

12:51 PM  
Anonymous Anonymous said...

Yeah, let's hear it for Cam Hoelter, one of the nicest and most talented blokes in the advertising sewer.

Unlike the rest of you sad, sad little amoeba.

4:26 PM  
Anonymous Anonymous said...

Happy amoeba!

5:22 PM  
Anonymous Anonymous said...

I like eggs.

5:37 PM  
Anonymous Anonymous said...

Bitch. Moan. Whinge. Bitch. Moan.

Can anyone at Clems tell me how Fonterra is going?

10:52 PM  
Anonymous Anonymous said...

haha! he thought they were condoms! that's funny! guys just don't get it.

5:39 AM  
Anonymous Anonymous said...

My cocky loves it.

9:37 AM  
Anonymous Anonymous said...

8.25pm and 11.29am, does it ease the pain of not being good enough to work at clems by bitching on this blog all day? Nice 1 josh.

4:26 PM  
Anonymous Anonymous said...

it made shots spot of the week.

6:19 PM  
Anonymous Anonymous said...

It is unprofessional and bad karma to write personal comments about people on this blog. Keep it to the work, methinks.

9:35 AM  
Anonymous Anonymous said...

err...bad karma starts the moment you enter the ad industry.

10:20 AM  
Anonymous Anonymous said...

I reckon 75 comments so far says it is a good ad. I laughed and I've got a small dick.

1:37 PM  
Anonymous Anonymous said...

From memory, the Tooheys New ad on here a few months back got over 150 comments.

Does that make it a GREAT ad?

2:08 PM  
Anonymous Anonymous said...

Carma? Isn't that the name of another Clemenger ad?

8:00 PM  
Anonymous Anonymous said...

Yes, the very entertaining and multi award winning Mercedes ad penned by...yes, Josh Robbins. So all you jealous hacks kicking the shit out of him might just like to re-consider your positions.

Just one more thing, blog watchers. Watch out for exciting news in relation to Mr R.

1:11 PM  
Anonymous Anonymous said...

Despite having won awards that mercedes ad was shite. Josh has done some cool work but that isn't among his highlights I'm afraid.

1:57 PM  
Anonymous Anonymous said...

Relax 1.11pm. Shut up and stick Josh's cock back into your cake hole. I know it's the name of the fucking Mercedes ad. The question was rhetorical.

7:09 PM  
Anonymous Anonymous said...

even glue dont have that mercedes mess on their reel, they hate it.

If the director hates it thats NOT good big time, especially when clemenger

creative department couldnnt even reach high enough to suck

the swolen balls of glue

12:16 AM  
Anonymous Anonymous said...

That's a funny ad.. I don't get how you guys don't get ıt..

2:02 AM  

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