THE BIG AD WITH THE BIG BOYS IN PRE CANNES POLL
You know when you've got a Cannes Grand Prix contender on the cards when AdWeek in the US puts an Aussie spot on their pre Cannes poll (see below). Let's hope it's Australia's year, although we're an outside chance, mainly because the UK judges so far this year still don't get the Big Ad, they still think it's more a rip-off of British Airways "Face", rather than a brilliant parody of all big, pretentious ads. By far the best Grand Prix of this lot because in 15 years time, when they present the Test of Time trophy, when the others are long forgotten, everyone, including the Poms, will still remember That Great Big Ad from Australia.
Which of these efforts deserves to win top honors at Cannes?
Carlton, "Big Ad"
Guinness, "Noitlove"
Honda, "Impossible Dream"
Hummer, "Monsters"
Sony, "Balls"
Stella Artois, "Ice Skating Priests"
posted by CB @ 4:41 PM
17 Comments:
Maybe it'll do, like, really badly for the first ninety minutes then win three in a row.
I'd be happy to see any of them win, except that ridiculous Honda ad. You can't tell me it's anything more than a catalogue on film, with no real idea behind it. If it carried a Ford logo at the end, we wouldn't even be having this conversation.
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Stella stands out to me - only because I don't reckon it's good enough to deserve mention on that list. The rest are all great ads exploring new ground, where stella is just another ad.
If Sony wins I'm officially giving up.
Anyone got a link for the Guinness,
Hummer and Stella Artois shots??
Sony Balls? Surely, you have to be joking. It takes more than a great music track to make a great ad.
Guinness Evolution is the clear winner on that list.
Agree with 7.11. Get Stella off the list. Honda rocks, as does Guiness, aas does Sony. Big ad's got some stiff competition.
520pm has knocked it on the head, I reckon the Honda ad aint much chop... nice and all but not ground breaking. Stella Artois on the other hand, I think i speak for all of us when I say WHAT THE FUCK!!! Put a Tooheys Blue logo at the end and we wouldn't be having this conversation either.
By the way I'm not in love with 520pm, I just think he/she has made a couple of decent points.
Get me a Guinness please
What about 'Be the Bollocks'?
AB
Lynchy,
All the parodying and nuance arguments in the world still can't hide the fact that the Big Ad is undoubtedly the BA "face" ad with ironic twists and tongue-in-cheek track thrown in.
If you took a famous press ad, used the same visual and then sprinkled a little irony on the headline and body copy would you still feel the same way?
Don't think so.
The other five ads on that list are genuinely new and different.
Not a take on something else - as fun as it is.
Yeah, Stella is nice, but not groundbreaking in the slightest.
Maybe the British don't realise that since that great British Airways ad, every country has done their version of a big pretentious airline ad, especially in Asia, therefore Big Ad is a parody of all that big budget crap.
This is a great list. Work we wish we all did, except maybe Honda and I'm not a fan of Stella. But nothing stands out like 'Grrr' did last year. That was a no brainer.
The only ad no one can knock for anything is Guinness.
It'll take a little while for the jury to get there, but I think it's Grand Prix.
Either that or Toohey's 'Catapult'
Give the Guiness Lion to 'Hammer & Tongues' who shot Fatboy Slim's 'Right here, Right Now' promo years ago.
Same idea but backwards.
ie derivative.
Just like Big Ad.
Only Big Ad ad, is at least, a parody
Anyome have a link to the British Airways "Face" campaign? Would like to see what the fuss is all about..
5.20... Ford can't claim all the technological breakthroughs that Honda has and that's what the ad is about... Check out their website and you might finally get it! They are an incredible company that have consistently dreamed somewhat impossible dreams. It's Genius my friend. As for Guiness. It's not a touch on Guiness horses from a few years back. And that's what the Grand Prix is all about. Moving things forward. What's next? Where's it heading.
9.49 'Tooheys Catapult for Grand Prix'. Thanks, it made me laugh.
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