BOAGS' GALLANTRY IS BACK VIA AJF PARTNERSHIP, MELBOURNE
J. Boag and Son is building upon the momentum of their ‘Gallantry’ campaign with the latest instalment created by AJF Partnership, Melbourne and directed by Tim Bullock of Prodigy Films.
The spot features a young man who meets an attractive woman on a plane who is clearly out of his league. The character defines gallantry by going to the extreme of giving up five years of his life to study aeronautical engineering just so that he can offer the woman a view out the front window of the plane rather than just the side window.
Says Tim Bullock of Prodigy Films: “It was just the sort of commercial I was itching to work on… a campaign with a bit of scale and scope for fun production design. We drew upon influences as broad as Get Smart, James Bond, Wes Anderson and Spies Like Us.”
Agency: AJF Partnership, Melbourne
Creatives: George Freckleton and Glenn Dalton
Director: Tim Bullock
Producer: Tracy Proposch
Production Company: Prodigy Films
Post Production Illoura