Saturday, September 16, 2006


28 year old Aussie expat creative wunderkind, Leo Premutico (left), has been appointed to joint executive creative director of Saatchi & Saatchi, New York, together with his equally talented creative partner, Jan Jacobs (right). The pair are second only to Saatchi & Saatchi NY creative chief, Tony Granger.
Granger hooked the duo up at Saatchi London (having lured Premutico from Colenso BBDO, Auckland, where he was their star creative, eventually ranked number two in the region in Campaign Brief Creative Rankings. Before that, Premutico was a young star at APL, Sydney). Their work in London included the NSPCC "Ventriloquist" spot, which was voted the best piece of work by the Saatchi network and became the 7th most awarded TV commercial worldwide in 2005. That year Campaign Magazine voted Premutico the UK's best young talent.
Prior to London Jacobs' work helped get Bozell New York to 3rd in the world at Cannes in 2002, as well as AdAge's Agency of the Year‚ kudos for Ogilvy Johannesburg and TBWA Hunt Lascaris, Johannesburg. Premutico was part of the Colenso BBDO Auckland creative department, winning Young Guns Agency of the Year‚ and successive Campaign Brief and BRW Agency of the Year titles.
Since arriving at Saatchi New York last May their work took the agency to 3rd in the world at Cannes 2006 - becoming the most awarded US agency at the festival. Two of the winning spots they directed themselves.
Recently their work for Folgers, the largest coffee brand in the US (directed by New Zealand's Steve Ayson from The Sweet Shop) has become the buzz at P&G headquarters. This unchartered territory for the Cincinnati client has been featured on CNN, CNBC, FOX news and VH1, whilst also generating hundreds of thousands of downloads online. See the Folgers spot below.
Together the pair has won 26 Cannes lions, silver nominations at D&AD and numerous One Show Pencils, as well as effectiveness awards in four different continents.


Anonymous Anonymous said...

well deserved, congratutions guys and I look forward to seeing your next round of lions.

4:24 PM  
Anonymous Anonymous said...

Great news Lee. Congrats.

11:49 PM  
Anonymous Anonymous said...

Congrats. Give us a job?


12:16 AM  
Anonymous Anonymous said...

Good on you Leo.

(Brett Van Heekeran will be so proud.)

9:19 AM  
Anonymous Anonymous said...

Any bitch that says anything other than 'congratulations',
remember: your boss would fire you in a heart beat to get Leo or Jan into their agency.

Unfortunately he would have to fire about 20 of you hack fucks to afford him.

If you dissagree I am more than happy to discuss it though.

Luke Simkins.

11:18 AM  
Anonymous Anonymous said...

Precocious bastards!

Well done.

11:49 AM  
Anonymous Anonymous said...

What is Sir Royston Vasey III going to say about this one?

12:24 PM  
Anonymous my gut feeling said...

There are few people in the world more talented, motivated or deserving of this role. And on behalf of all the frustrated Creatives in the world who resent being forced to sell half-assed ideas to appease nervous clients and bad agency management, I can say that the promotion of someone like Leo to such a prominent role is a step toward a much more promising future for the creative product in our industry.

This guy loves, promotes, fosters, sells and lives for IDEAS.

Well done to him.

12:52 PM  
Anonymous Anonymous said...

nice perm leo, so east village

1:14 PM  
Anonymous Toby Talbot said...


Proud of you buddy.


1:41 PM  
Anonymous Anonymous said...

Sh*t yeah, who else can boast that kind of a career path at 28 except guys that got into the industry in the big bad 80s??

Well done dude.

2:33 PM  
Anonymous Anonymous said...

So when did Curtis stop 'Surfing the Menu' and start working in Advertising?

2:55 PM  
Anonymous Anonymous said...

When did Leo Sayer get into advertising???

3:03 PM  
Blogger Captain Obvious said...

Phenomenal rise. I was in NZ last year and Richard Maddocks told me the reason Leo did so well at Colenso was simple: he worked like mad and fell asleep at his pad every night. I personally think there's more to it than that because I work my arse off and ain't nearly as good. From an outsider's perspective he seems un-naturally talnted. Anyone here ever pick his brains on how he approaches a brief?

11:59 AM  
Anonymous Anonymous said...

Nice one boys! Well deserved. Until the sceptics can get within 20 or 25 lions of Leo and Jan, I think it could be time for them to bite their tongues...

4:00 PM  
Anonymous Anonymous said...

Fair play, great work and congratulations.

Who wouldn't want to have that job?

Maybe the idiots who write jealous things on here?

Good on yer leo

11:44 PM  
Anonymous Anonymous said...

You are a fucken STAR Leo!
You deserve this more than anyone.

10:01 AM  
Anonymous Anonymous said...

You are a super star Leo.We know all the talent you have and the hard work you do. All those fucks out there can go and get fucked because they are pocessed with the green eyed monster.Get a life of your own because Leo was born with talent so all those bitches out there just grow up. GOOD LUCK TO LEO , YOU DESERVE THIS _KICK ARSE.AUSSIES DO IT BETTER.

2:20 PM  
Anonymous Anonymous said...

a freind of mine stumbled onto this website .... its daniel dimarco - how are you leo

9:20 PM  
Anonymous Anonymous said...

Daniel DiMarco? Is that really you? Wow - we went to school together. It's me - your old pal, Samira Estefan! Are you still working at Lone Star? They were wrong to sack you - you were the best barman they ever had.

Congrats to Leo. I loved your work at Tropfest, and you've followed your dream.

3:33 PM  

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