'IS IT IN YOU?': DDB LAUNCHES NEW ASHES CAMPAIGN FOR GATORADE
DDB Sydney and Tribal DDB have launched a new integrated campaign for Gatorade, playing on the growing rivalry between the Poms and the Aussies as this summer’s Ashes showdown approaches.
With TVCs scheduled to air during the forthcoming football grand final, the campaign also involves the launch of a new website www.isitinyou.com.au and a competition to win prized Ashes tickets.
As fans visit the new site they are greeted by a tirade from a Barmy Army lout, followed by a response from a lovable Aussie yob called Yabba - who encourages fans to ‘Join the Aussie Posse to pound the Poms.”
While the Barmy Army fan mocks the lack of creativity in the chanting and singing seen at most Australian sports matches, users can take the matter into their own hands and personalise a sledge to send to their mates. They can then also watch the “Aussie Posse” in training and enter the competition to win the sought-after Ashes tickets.
The DDB Team:
Creative Director: Matt Eastwood
Creative team: Edward James and Justin Carew
Director: Sean Ascroft
Production: Honae MacNeil
DDB Business Mgmt: Elisabeth Smith
The Tribal DDB Team:
Creative Directosr: Thorsten Hayer, Aaron Turk
Strategic Director: Aaron Michie
Creative team: Thorsten Hayer, Ed Stuckey, Patrick Visser
Tribal DDB Business Mgmt: Cathy Peare
Media: Eighty K’s Catherine Barnard