SAATCHI SYDNEY APPOINTS WORBOYS HEAD OF DIGITAL & DIRECT

Saatchi & Saatchi has lured Paul Worboys as agency Head of Digital & Direct. Worboys has spent over 20 years in the digital & direct arena, most recently consulting as a relationship-marketing specialist at Oil.
In 2003 whilst at Whybin Lawrence TBWA, he launched and built Tequila Sydney which specializes in integrated digital and direct solutions. Under his tenure Tequila won four interactive agency of the year awards as well as picking up gongs from most interactive award shows. His career also includes time with Ogilvy & Mather Direct, and Leo Burnett in the UK. Commenting on the appointment, Simone Bartley, CEO Saatchi & Saatchi, said: "Digital and Direct has been a major part of the Saatchi & Saatchi delivery for over a decade and in today’s market, is absolutely essential. Over the past year we have doubled the size of the department with Foxtel and Aussie Home Loans which is a true testament to us being able to truly deliver as an ideas company across all touchpoints. Paul is a fantastic hire for us and I am extremely confident that he will help us continue this level of growth.”
Added David Nobay, ECD Saatchi & Saatchi: “Paul is a great fit for us, both creatively and personally.” On joining the agency, Paul Worboys said, “It’s pretty simple why it’s exciting to be part of Saatchi & Saatchi – brilliant creative delivered through every medium. It’s the best agency in Sydney. End of story.”