MACKAY TAKES TOP JOB AT GEORGE PATTS Y&R
Mark Mackay has been named Chief Executive Officer of George Patterson Y&R. The former CEO of The Campaign Palace will also assume the role of managing director of the agency's Sydney office.
The move completes a major restructuring of George Patterson Y&R management by Y&R brands CEO Matt McGrath, which included the recent appointments of AFA Chairman Russell Howcroft to run the Melbourne office and Phil McDonald to lead the Brisbane team.
McGrath said the agency now had an outstanding senior management team to
manage and grow its business: "We have three executives with proven track records in Australia, London and Asia. Collectively they have worked for some of the best, and most creatively awarded agencies in the world. This team will provide GPY&R with the creative and business focus to maintain its leadership of the Australian industry.
Mark Mackay has been a key player in The Campaign Palace for the past 15 years after completing stints with Saatchi and Saatchi in Sydney and London. Mackay has worked with leading creatives Gough and Waterhouse, Hunt, Bunton, Mather across acclaimed campaigns for the Commonwealth Bank, Target, Fuji and Meat & Livestock.
"Mark will bring to GPY&R a passion for and understanding of great creative work. We expect he will have a major influence on our approach to our business," says McGrath.
Mackay said that "after 15 fantastic years at The Palace it was time to step up to the challenge of running the country's leading agency.
"I've long admired Patts and their ability to work deeply with some of the country's leading corporates. And I'm particularly looking forward to adding a strong culture of creativity throughout the organization."
Russel Howcroft will lead a revamped line-up at GPY&R Melbourne from next month. To make up for the departure of ECD James McGrath, together with the imminent departures of top creatives Ant Keogh, Grant Rutherford and Josh Stephens, the agency has engaged Sydney based award winning creative teams Mick Hunter and Ian Morton and Tim Hall on a consultancy basis to bolster the agency's five existing teams.
In Brisbane Phil McDonald has rebuilt the agency team since joining in August with the recruitment of new senior management. They include David Evans as strategic director, Stuart Edwards to head Interactive and Tim Green as creative director.