Wednesday, November 22, 2006

GOVERNMENT TARGETS SKIN CANCER VIA BMF CAMPAIGN


Click here to watch 'Skin-Cancer-commercial'
BMF Sydney’s new campaign for the Department of Health and Ageing demonstrates the serious issue of skin cancer and encourages the Australian public and in particular youth to always prepare for sun exposure when going outdoors. The campaign is purposely created to capture attention, educate people on the cumulative effect of unplanned exposure and increase awareness of multiple sun protection behaviours.
BMF called upon its expertise in behavioural change communication to develop a strategic approach that will shift public attitude to address the issue of skin cancer. The youth market is one of the hardest target audiences to reach and past experience highlighted the need for a visceral creative device in order to achieve cut through.
The campaign utilises a diverse range of media channels from TV, cinema and print through to transit, outdoor posters and online.

Executive Creative Director: Warren Brown
Copywriter: Benn Sutton
Art Director: Grant Booker
Group Account Director: Nick Garrett
Account Manager: David Graville
Agency Producer: Ros Payne
Director: Tim Gibbs
Production Company: 8 Commercials

15 Comments:

Anonymous Anonymous said...

That's quite a gash she's got there.

5:31 PM  
Anonymous Anonymous said...

I love it when power is used for good over evil.

Good work.

10:46 PM  
Anonymous Anonymous said...

Isn't this ment to be a creative blog. What the fuck is this shit doing on here?

3:52 AM  
Anonymous Anonymous said...

That end v/o made me laugh.

9:39 AM  
Anonymous Anonymous said...

I think it's meant to be a demonstration of their "expertise in behavioural change communication", 3:52.

9:55 AM  
Anonymous Anonymous said...

what sort of drop kick is blogging at 3.52am. Cancer's a serious issue for some people. It's a powerful, relevant spot.

10:30 AM  
Anonymous Anonymous said...

What sort of drop-kick is blogging at 10:30am when they should be working?

Some of us live overseas now mate. Have you heard of it?

12:15 PM  
Anonymous Anonymous said...

Not to be confused with this:

http://www.youtube.com/watch?v=yfyhJgVTZ5U

What is not clear is how the same creative execution can be sold into Canberra as being appropraite to both older smokers and teenage sun worshippers.

1:47 PM  
Anonymous Anonymous said...

Why is the surgeon performing a wide excision on the mole? Safe practice would be to take the mole off with narrow margins for biopsy and only perform the wide excision if analysis revealed melanoma seeding. Research, research research.

2:05 PM  
Anonymous Anonymous said...

Good One Booker

2:45 PM  
Anonymous Anonymous said...

"what sort of drop kick is blogging at 3.52am?"

One that lives in London dumb shit.

3:38 AM  
Anonymous Anonymous said...

I change the station when that comes on...

2:21 PM  
Anonymous Anonymous said...

She's hot.

6:53 PM  
Anonymous uncle bim said...

Shithouse art direction or am I the only person that noticed!

11:34 PM  
Anonymous Anonymous said...

3:52am - I don't mind you having a rant, but please check your spelling... "ment"... should be "meant".

10:19 AM  

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