BLOW TO PATTS Y&R AS CLEMENGER AND SEE WIN NAB

National Australia Bank today announced that it has appointed Melbourne shops Clemenger BBDO and SEE as its two advertising agencies following a lengthy pitch that included incumbent George Patterson Y&R Melbourne.
From January 2007, the two agencies will have responsibility for creating campaigns and brand building strategies for NAB and MLC’s Australian operations.
Executive General Manager, Strategy & Marketing - Australia, Greg Sutherland said the review has resulted in the most suitable agency mix to meet the needs of the business now and into the future: ”Our focus in determining this model was to identify a diverse range of skills to help further our marketing strength and do business more efficiently.
“This two-agency model will provide us with a more integrated and consistent approach to advertising, which will take our brand to another level and streamline the way we communicate what we are doing for customers.
“SEE has and will continue to provide its very unique brand building capabilities, while Clemenger BBDO, one of the largest, most awarded creative agencies in the country, has outstanding expertise across a number of marketing-related functions,“ he said.
“Both agencies will provide us with diverse ways of thinking and a terrific breadth of creativity,” he said.